Five Tech Trends Disrupting Data-Driven Marketing in 2015

Posted by Vanessa Naylon in Opinions on January 23rd, 2015 at 5:46 am

Every January at 140 Proof, we share the hottest tech trends for the year. What are the watchwords to look for in 2015? Here's the list you should be on the lookout for starting with 'little', 'mainstream', and 'programmatic'.

1. Less is More: Why We Need to Start Paying Attention to “Little Data”
Big data was the hot topic of 2014. But in 2015, marketers will realize that it’s the little things that count. It’s not enough to compile massive amounts of data; it’s also about looking into the connections between those points. Little data is necessary to find the most relevant, powerful indicators that can be applied across verticals, from health and consumer to dating and political leanings.

2. The Secret to Using Data? Great UX.
Many companies like Tinder, Tableaux, and ClickView are already using data in a consumer-facing way. 2015 will be the year data goes mainstream; the insightful power of data will be combined with well-designed, digestible UX, putting the power of data in the hands of the people.

3. Why the Home is the Next Frontier of Data
With the rise of connected technologies like Nest and Amazon Echo, marketers will be able to leverage data from people’s homes like...

A Look Back at 44 Years of Email

Posted by Willie Pena in Email on January 22nd, 2015 at 9:27 am

We’ve seen plenty of changes over the past 44 years, and one of the most significant changes is how email has become a staple in our everyday lives. In celebration of emails 44th anniversary this year, let’s use this infographic from email marketing provider Reachmail to take a look back at the evolution of email.

Electronic mail was officially invented in 1971, when Ray Tomlinson, a computer engineer, sent the first electronic mail message (a message he no longer remembers the contents of). Electronic mail made its way over to the other side of the pond, and in 1976, Queen Elizabeth II became the first head of state to send an electronic mail message. Two years later, over a network of government and university computers, the first electronically sent advertisement debuted.

In 1982, computer users decided that “electronic mail” was too much to type; thus, the abbreviated “email” was born. That same year, Scott Fahlman created the first ever smiley “emotion” as an alternative way to express feelings. In 1989, AOL’s signature phrases were recorded by radio man Elwood Edwards, and the sentences “Welcome,” “File’s done,” “Goodbye,” and “You’ve got mail!” became ingrained in the brains of e mailers...

3 Steps To Sell Better Through Your Website

Posted by Frank Gothmann in Opinions on January 22nd, 2015 at 7:00 am

Every business website is geared to drive the visitor towards one objective -- this could either be gathering information about them, or getting them to call your number, or in a lot of cases, making them buy your product. No matter what your business objective is with respect to your website, you will need to have a sales strategy for your website visitors.

In a conventional setup, the role of a sales manager is to talk to inbound/outbound leads, find out their pain points and sell a business solution that will help them. As it is often said in the industry, customers don't buy your products, they buy the salesman –in other words, people buy your product because they trusted the sales guy. So how do you sell better through your website? The following tips will help:

Step 1 : Build A No-Distraction Website : It is not uncommon for business owners to assume that they need to have a distinct website design in order to attract customers. They achieve this by deploying Flash elements and modifying the standard website elements. Such distractions do not help. A typical website visitor will want to know certain things about your business...

Native advertising is a high-end custom market

Posted by Anh Tu Phuc Hoang in Opinions on January 21st, 2015 at 7:00 am

When I first heard the term Native Advertising, it was from a professional peer at an Aboriginal radio station in Toronto. I kid you not about the confusion that caused for me at first.

But of course Native Advertising is not about Aboriginal Advertising. It is reminiscent of advertorials and infomercials and to a lesser extent magazine supplements and inserts. Yet the concept is new because it takes those legacy formats and takes it to a seemingless near native level with the medium where it appears, short of a discrete advertiser logo. Ultimately a native ad piece is meant to be shared socially, so it is distributed outward into the great interweb carrying both the name of the platform and the advertiser for infinity and beyond.

It is a princely option as befits the price-tag of big marketing goals. Take the case of General Electric’s native advertising campaign on and what that cost in order to achieve their big marketing goal, to dominate the influencer market watching videos online in their industry.

What General Electric knew about their target demographic, buyers of aircraft engines and power generating equipment is that they consume a lot of online video, things like TedxTalk lectures...

5 Reasons Your Employees Need to Get a Life

Posted by Laura Schooling in Opinions on January 20th, 2015 at 10:40 am

When I ask potential new hires what they’re looking for from their next job, I’m amazed when they respond, “work/life balance.” Buzzz—wrong answer.

I want to be inspired by every person I work with, and am not inspired by people who are plotting their escape from the office—before they’ve even accepted a job offer.

I get it. When people are considering a new position, they want to know if they’re expected to show face time for 60 hours or more. But instead of voicing their need for work/life balance, they should be asking, “What are your employees passionate about?” This will not only tell them if people in the organization have time to explore their passions, but it will tell them if the person they’re interviewing with actually encourages it. Having a life outside of work is good for the employee, good for managers, and good for business. Here are five reasons why.

1. It Enhances Their Job Skills

Our desktop support analyst spends his free time building apps, and just won second place in the Onramp 2014 Challenge hackathon! While he’s not an engineer here at Jumpstart, he recently helped develop a tool to automate the content tagging QA process—a clear indication...