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Doing good is good branding

Posted by Agata Smieciuszewski in Opinions on October 29th, 2014 at 9:06 am

When it comes to the future of technology, all it takes is passion and the drive to make it happen. Impossible is not a death sentence for innovation, it's a challenge.

At the iMedia Breakthrough Summit in Atlanta, Georgia, Mick Ebeling, the CEO and founder of Not Impossible, described his journey from someone with no experience or training to an award-winning innovator using emerging technology. His first device, the Eyewriter, was developed using open-source computer software to allow a graffiti artist named Tempt1 with ALS to continue making art despite his inability to move his body. This device gave Tempt the ability to pursue his passion of art despite his unfortunate circumstance and brings hope to many others in the same position. The Eyewriter went on to become one of Time Magazine's Top 50 inventions and resulted in many similar projects from people trying to make a difference in the world.

Another major project that Ebeling spearheaded is known as Project Daniel, where he visited the Sudan to help a boy that had both of his arms amputated as a result of combat. Ebeling wanted to create a usable prosthetic...

Certifications And How They Help Your PR

Posted by Morgan Sims in Uncategorized on October 28th, 2014 at 2:24 pm

We can all face it, quality of work is the most important thing a business can do. The days of quantity over quality are over and now customer satisfaction is more important than ever. This is because with social media and the internet, one customer who has a bad review can kill the chances of acquiring new customers. One of the best marketing strategies is to acquire an accreditation or certification by a company that is trusted in their market.

This is why a certification is important but a certification that also gives back. Certifications are not all considered equal, some certifications carry more weight than others. A certification like the ISO 9001 does periodic customer satisfaction surveys rather than being a business rest on its laurels for years. The company contracts a 3rd party company called Lake Research so there is no benefits given and the results are transparent. Many companies do not do this and the improvement in there systems is at the forefront of the British Assessment Bureau. Looking for a company that doesn’t rest on its laurels and keeps improving and updating their accreditation is paramount.

Should You Seek An Accreditation?

The question always poses itself whether...

How The Weather Channel paved a unique path to being a technological leader

Posted by Agata Smieciuszewski in Opinions on October 28th, 2014 at 10:15 am

The Weather Channel has paved a unique path to being the leader in technological advancement in Atlanta by fostering a culture that puts innovation at the forefront, rather than a side project.

At the iMedia Breakthrough Summit in Atlanta, Georgia, Matthew Eby, VP of marketing in the digital division at The Weather Channel, discussed some of the ways the company has established itself in the industry. He noted that it's easy to become complacent in old technology, and you should always be looking for ways to improve your company. The Weather Channel grew from television to a website to apps to keep up with the changes in consumer behavior.

Encouraging your employees to participate in a culture of innovation makes a huge difference in the future of your company. They should feel inspired and encouraged to redefine success and constantly look for opportunities. For The Weather Channel, that means new ways to integrate weather data with new concepts, including propensity to purchase, aviation, and energy.

Finally, make sure to focus on the consumer above all else. Take a second look at your marketing objectives to make sure you are driving more sustainable...

A Marketer’s Guide to Looking the Role

Posted by Anna Johansson in Creative Best Practices on October 28th, 2014 at 10:02 am

Success in the business world hinges on multiple factors and skills. While professional and academic courses teach aspiring businessmen and women how to position products for success and target certain consumers, there’s often very little practical education on the finer details that can make or break business relationships.

The ability to convey the value of a brand or product is certainly vital, but before any of that work can take place, you must master the art of the great first impression. Whether it’s a job interview, business meeting, or corporate networking event, a strong first impression is the lifeblood of a long-term successful career.

You can talk the talk, but can you look the part?

Dressing like a professional

With regard to making a first impression, the place to start is with what you wear. Whether you like it or not, you will be judged on what you choose to wear and where you decide to wear it.

Part of your transition from adolescence into the professional arena involves leaving the disheveled, I-don’t-care look behind you and investing in well-designed outfits that fit you and make a strong professional statement.

For men, it’s important to understand the...

5 Tasks and Processes Your Business Needs to Automate

Posted by Anna Johansson in Creative Best Practices on October 28th, 2014 at 10:00 am

In 2014, successful businesses -- regardless of industry -- have certain things in common. One is the use of automation and technology to reduce the burden of doing things that have been done forever by hand.

With so many tech tools available for every need, there’s no reason you should not be simplifying many of the tasks and processes many of us still conduct manually each day. All it takes is a willingness to relinquish control and trust that proven technologies will do what they’re designed to do: make your life a little easier.

The benefits of automation

Automation sounds great … but are you using it? For business owners with controlling and perfectionist tendencies, this can be difficult.

Think about some of the many benefits can make the transition from manual to automatic easier, and see if they don’t make sense to you.

  • Time. Depending on the task or process, automation can give you more time. Automating tasks can save seconds, minutes, and hours each day, and over the course of years that can add up to days and weeks of extra time to focus on tasks that truly matter.

  • Accuracy. Regardless of how good your employees...