Mobile video consumption is proliferating across the globe with daily time- spent watching exploding thanks primarily to better larger-screen smartphones and faster data connections. In addition, mobile video advertising is getting better and better. Still, many brands are in the "curious" and "testing" stages of optimally delivering meaningful and engaging messages through mobile video ads.
Brands must understand that mobile is a much more personal device compared to TV or in fact any other digital platform. So when your ad reaches across to the consumer, it should come across as timely, contextual and actionable. Great mobile video advertising is giving an unobtrusive native ad experience delivered at the right time to the right person at the right place. It is also important that you get the technology right.
Having delivering hundreds of successful video ad campaigns for top brands across the globe since 2011, we know exactly what works best for delivering a perfect mobile video ad experience in terms of technology. Here is a list of MUSTs to assure any (and every) video ad on mobile devices delivers a positive, productive user experience:
1) Consumer Preference Controls – Give user the control of what they see. by including controls like play,...