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Actionable Notifications and the Apple Watch

Posted by Tom Edwards in Emerging Platforms Wireless on April 16th, 2015 at 9:03 am

One incredibly useful iOS feature has flown under the radar for most branded applications. With a recent flurry of adoption from brands such as Walgreens, actionable notifications are quickly gaining traction as a mechanism to drive action through iOS notifications without the need to open an app.

The actionable notification API was originally announced at the 2014 Apple world wide developer conference (WWDC) and officially became available with the arrival of iOS8 last September.

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Actionable notifications essentially allow a user to take an action directly from a notification. By simply interacting with the notification, the user is then prompted with unique app based actions that can be performed without the need to open an app.

actionable notifications

Repost of actionable notification animated example from Nick Jensen

Walgreens is leveraging actionable notifications to provide utility for existing app consumers by allowing them to directly refill an Rx directly from the notification. This is a great example of a brand maximizing the impact and flexibility of the operating system to create a seamless experience that does not require the user to open...

Watch the Webinar – Get More Leads on Your Radar

Posted by Winnie Brignac Hart in Opinions Search Targeting Video on April 15th, 2015 at 7:27 am

During the webinar, we highlighted strategies on how to build a lead generation plan:

• Identify an ideal lead versus a stowaway
• Strategies to be top-of-mind when leads are looking for a solution
• ROI statistics on the benefits of lead nurturing
• Tools that can monitor and manage your lead funnel
• The 8 alignment indicators on your True North Radar

View Webinar

Report: Social Media Community Size and Growth Benchmarks

This report delivers a broad view of social media community sizes and growth rates across 9 industries and 73 brands. The average industry Facebook page fan count ranges from around 700,000 in several industries, to 25 million in the soft drink category.

While community size and growth rate aren’t to be focused on at the risk of lowering engagement, social media fans are still undeniably valuable. This report can give you a good sense of the community benchmarks across a diverse set of industries.

Highlights

  • Instagram continues to be the social media network with the highest overall growth rates
  • The single highest brand social media fan count is Coca-cola’s Facebook page: 94 million
  • In the Luxury Fashion industry, every brand has an Instagram account with more than 1 million fans.

Latest Facebook ad changes and using analytics to best leverage them

Posted by Katya Constantine in Social Media on April 14th, 2015 at 9:46 am

“My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that.”

- Queen of Hearts, Alice in Wonderland


What are the changes?
Over the past few years Facebook has gone through a similar monetization transformation that Google performed in the decade before - very successfully and much faster.  It allowed brands to publish their content to get noticed, then experimented with a number of ad formats - and once it settled on winning formulas for mobile and display, opened the floodgates for advertisers to buy ads at scale.

In the recent months, Facebook ads have been quietly undergoing the next round of evolution (again, not dissimilar from Google’s path).  First, Facebook rolled out its own “Quality Scores”, which means that the most relevant ads will now see the lowest CPA’s across your campaigns.

And then last month at F8, Facebook also announced much deeper targeting options across its network via the LiveRail platform.   Until now, LiveRail’s exchange was limited to video ads.  Now, it can auction off extra ad space...

Dumb Mistakes Candidates Make While Job Hunting

Posted by Jane Turkewitz in Jobs Opinions Uncategorized on April 14th, 2015 at 4:38 am
Dumb Mistakes Candidates Make While Job Hunting

From resumes to references, I have seen candidates do some pretty stupid – but fixable — things to hamper their efforts at getting a new job. While some of the mistakes highlighted below might illicit a quick “doh!” from my readers, others are simply douchey.

Resume Mistakes

One of my favorite mistakes is when someone sends me a resume after using Word’s “track changes,” forgetting to hit “save all.” The resume, when opened, is red-lined and I can see all the edits and “stets.” I applaud the effort to edit one self, but sending a marked up resume is just down right sloppy.

Also, your resume should be easily searchable once downloaded. So putting your name on the file itself is key. FirstNameLastNameResume.doc will do. Remember, you are not the only person applying for a job. Don’t make the hiring manager or recruiter have to chase their tail to find yours once downloaded

Email Mistakes

If you are initially communicating with a hiring manager or recruiter on your work email, migrate the conversation to a personal one quickly. While...