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7 Things That You Need For Delivering A Perfect Mobile Video Ad Experience

Posted by Saurabh Bhatia in Opinions on September 15th, 2014 at 10:36 am

Mobile video consumption is proliferating across the globe with daily time- spent watching exploding thanks primarily to better larger-screen smartphones and faster data connections. In addition, mobile video advertising is getting better and better. Still, many brands are in the "curious" and "testing" stages of optimally delivering meaningful and engaging messages through mobile video ads.

Brands must understand that mobile is a much more personal device compared to TV or in fact any other digital platform. So when your ad reaches across to the consumer, it should come across as timely, contextual and actionable. Great mobile video advertising is giving an unobtrusive native ad experience delivered at the right time to the right person at the right place. It is also important that you get the technology right.

Having delivering hundreds of successful video ad campaigns for top brands across the globe since 2011, we know exactly what works best for delivering a perfect mobile video ad experience in terms of technology. Here is a list of MUSTs to assure any (and every) video ad on mobile devices delivers a positive, productive user experience:

1) Consumer Preference Controls – Give user the control of what they see. by including controls like play,...

Part III – All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC

Posted by Fernando Bohorquez Jr. in Opinions on September 15th, 2014 at 9:16 am

This post is co-authored by Alan M. Pate

In this five part series, originally published in the Summer 2014 edition of the Media Law Resource Center Bulletin,1 we take an in-depth look at the native advertising phenomenon and the legal issues surrounding the practice. After canvassing the many faces of native advertising and the applicable law, the series ultimately examines the pervasive assumption that all native advertising is, and should be regulated as, “commercial speech.” This assumption presumes that all native advertising is equal under the eyes of the law, and we come to the conclusion that it probably isn’t. Native advertising that is closer to pure content than pure commercial speech may deserve greater or even full First Amendment protection, which would carry significant implications for government regulation.2

Part 1: Introduction to Native Advertising
Part 2: Early Native Advertising and the Current FTC Regulatory Landscape

Part 3 below provides a quick overview of the commercial speech doctrine the protections traditionally afforded to advertisers by the First Amendment.

—PART III—

Commercial Speech and the First Amendment

One question that curiously has only sporadically come up in the native...

People Using Their Skills for Good

Posted by Franchesca Nguyen in Opinions on September 15th, 2014 at 9:12 am

From September 12-14, 2014, Forge 54, a non-profit organization, gathered 81 volunteers from the Orange County area in Southern California for an intensive 54-hour collaboration with a goal of generating over $300,000 in marketing assets to the local chapter of a national non-profit organization called Playworks Southern California. Playworks SoCal aims to improve the health and well-being of children by increasing opportunities for safe, meaningful play and physical activity. Forge 54’s mission was to complete social campaigns, PR plans, video content, and a mobile app called Playbook by Playworks, that highlights over 500 games, making "play" accessible to a broader audience. Forge 54 strives to create a replicable skilled giving model at scale, which would allow volunteers anywhere to host their own Forge 54 weekend based on the Orange County model.

Forge54-group

Earlier this week at the iMedia Brand Summit in Coronado, California, I was fortunate to hear Chris Carlin, senior marketing and social media manager at The Upper Deck Company, address the importance of "giving back." During Carlin’s main stage presentation, he stated, "People want to be in business with brands that do the right thing…people want to work for companies...

Breaking into the marketing world in 2014

Posted by Morgan Sims in Social Media on September 12th, 2014 at 12:25 pm

In the early 2000's digital marketing was a completely different game. Back then marketing was a trial and error sort of thing. There were no experts…. Actually, I was considered the expert. Hmm well, I didn’t feel much of an expert. I had to use a lot of common sense, follow the other experts, who like me were navigating blind. Now, there are all kinds of books, courses, events, workshops and studies about what works and what doesn’t, which is what helps you. If you like online marketing, social media marketing and exploring the web, well then, there isn’t any reason why you can’t enter this adventurous world, even when you don’t have the experience.

So how do you break into the marketing world, now in 2014?

It’s really just about as easy as when we the “experts” started, except you can’t just jump in feet first. Probably, the best way to learn everything about online marketing is to find a marketing internship. Big companies are expanding their online presence by about 40% in the next 5 to 10 years, so they are continually reaching out for possible interns or employees on websites like Gumtree, Facebook, LinkedIn and other...

2014 iMedia Agency Awards nominations deadline extended

Posted by iMedia Editors in Opinions on September 11th, 2014 at 3:03 pm

Nominations for the 2014 iMedia Agency Awards have been extended through Sept. 19. The process is free and easy, so submit your nominations today!

The annual iMedia Agency Awards are designed to shine the spotlight on the agencies doing the best and most innovative work in the digital space. The coveted awards are a reflection of the industry, as both nominations and votes come directly from the marketing community. The award winners will be announced at this year's December iMedia Agency Summit in Bonita Springs, Florida.