Sometimes the best ideas emerge by themselves. You wake up one morning, and the solution is there -- no effort required. But, unfortunately, life doesn’t usually work that way.
A truly great idea doesn't often arise from a single source. It’s developed only when washed and tumble dried through multiple perspectives. And like a rough diamond, the good stuff might be there, but it’s going to take a bit of effort to make it shine.
Brainstorming is a tried-and-true means of digging up those gems. It heightens communication skills, encourages open-minded thinking and smart decision-making, and promotes different perspectives and attitudes. But if you’re going to get the most out of your brainstorming endeavor, it needs to be more than a mere bull session.
Here are four things you can do to ensure that you get the most from your brainstorm:
1. Invite Your Client
We typically have our clients fly into our California offices. Between the nice weather, the change of scenery, and the opportunity to work in casual attire, it gives them a chance to relax.
But we don’t invite our clients simply to enjoy the weather. Having clients participate in the brainstorming means getting them to commit to several hours...