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4 ways to dig up your best ideas through brainstorming

Posted by Eddie Newquist in Opinions on October 21st, 2014 at 7:00 am

Sometimes the best ideas emerge by themselves. You wake up one morning, and the solution is there -- no effort required. But, unfortunately, life doesn’t usually work that way.

A truly great idea doesn't often arise from a single source. It’s developed only when washed and tumble dried through multiple perspectives. And like a rough diamond, the good stuff might be there, but it’s going to take a bit of effort to make it shine.

Brainstorming is a tried-and-true means of digging up those gems. It heightens communication skills, encourages open-minded thinking and smart decision-making, and promotes different perspectives and attitudes. But if you’re going to get the most out of your brainstorming endeavor, it needs to be more than a mere bull session.

Here are four things you can do to ensure that you get the most from your brainstorm:

1. Invite Your Client

We typically have our clients fly into our California offices. Between the nice weather, the change of scenery, and the opportunity to work in casual attire, it gives them a chance to relax.

But we don’t invite our clients simply to enjoy the weather. Having clients participate in the brainstorming means getting them to commit to several hours...

Eulogy For a Blog: Most Blogs Die Before The Sixth Post

Posted by Allison Freeland in Creative Best Practices Humor Social Media on October 20th, 2014 at 12:22 pm

According to IBM, 77 percent of all businesses have a blog, yet 85 percent of those blogs have five or fewer posts. Everyone has access to publishing these days, but are all blogs created equal?

Barry Feldman of Feldman Creative and the content marketing platform ClearVoice recently created a Halloween-inspired infographic that sarcastically eulogizes the "enterprise blog."

Our industry has come a long way in terms of realizing the value of content marketing. In fact 9 in 10 organizations now participate in some form of content marketing. But, when it comes to frequency, quality, design, strategy, and goal-centric blogging, many organizational blogs still fail.

The infographic poses the follow questions: What if...

  • Your blog took more care to plan?

  • Your blog were a better listener?

  • Your blog lived by a schedule?

  • Your blog was tidied up?

  • Your blog was more capable of pouring his heart into his work — or maybe seeking the help of professionals?

  • Your blog had built relationships with influential people who might have taken an interest in his work, given him some advice, and perhaps opportunities?

If your blog had all of these components, would it drive better ROI, branding, and community?...

How To Get The Very Best Business VoIP Service

Posted by Morgan Sims in Opinions on October 20th, 2014 at 7:17 am

It is very important for a company to learn all that is possible about business VoIP services before making a final choice. You basically need to know as much as possible about the services you are about to receive. Online research will help you out a lot and you can also ask around in order to see as much as possible about different services and professionals. You need to have all the information that is necessary in order to make the best decision.

We have different professional companies that currently offer great business VoIP services and that can give you access to very good connections. You can find them by simply looking at as many as you can find, analyze services and then spot normal differences that exist. When you do that, you manage to get a lot of great market information that allows making the best possible decision.

Using The Internet

The online world features all the information that you need in order to compare service providers. You have to search for data on the internet by using websites that highlight these services or through major search engines. The second option is the one that is the most diversified...

The Content Problem: Hyper-targeting can lead to brand dilution

Posted by Michael Caccavale in Opinions on October 20th, 2014 at 7:00 am

Brands run countless marketing campaigns concurrently for all sorts of reasons. Whether this means several (really, dozens of) versions of a movie trailer, a back-to-school promotion or an NFL package, brands will diversify messaging across channels to ensure the right message reaches the right person at the right time.

If niche messaging is important, it’s equally important to be consistent as you’re creating multiple versions of marketing campaigns for different audiences. Take the World Cup, for example. We saw literally dozens of spots promoting the World Cup: some in Spanish, some in English, fifteen seconds, thirty seconds, some for web, some for TV, and so on. Sounds overwhelming when you view all the marketing activity in its entirety. But, if it’s done correctly, these different assets will reach different audiences in different channels – and therefore appear relevant.

It’s important to draw the line at some point. With this hyper-specific marketing come challenges—namely, ample fragmented messaging leading to potential brand dilution. Which is why understanding your consumer data is so critical for your segmentation since in the end, each segment must be messaged in a way that’s appropriate for that, and only that, segment.

Each segment has preferences in terms of frequency,...

Data and Disruption

Posted by Greg Kihlström in Opinions Web Analytics on October 20th, 2014 at 4:30 am

There are billions of dollars at work to try to describe an ever-changing world to industries where opportunities and risks at stake have never been higher. Between the speed of stock transactions and a real-time advertising bid alone, we are often shaping and reshaping our world in increments of fractions of a second.  In the marketing and advertising world alone, this is light-years away from media plans and buys that were done months, weeks, days, even hours in advance.

We live in a world where two competing ideas and philosophies are at work. We have big data, which takes the petabytes of data at our disposal and makes calculations and predictions based on similar cases, people, events, you name it.

The promise of big data is that it can be used to predict what people will do, when and where they will do it, and how much they are willing to pay for it. It uses as many factors as can be obtained, and models them based on what other, similar people have done. Age, gender, location, previous purchase, and anything else marketers can get their hands on are used to get to the best guess of when...