Five things you need to research if you want a career in digital marketing

Posted by Morgan Sims in Jobs on September 26th, 2014 at 11:46 am

IT and marketing used to be separate fields. But as the internet becomes increasingly mainstream as a marketing platform, those walls are fast dissolving.

This amalgam of fields has created exciting new opportunities for young people entering the IT industry – but only for those with the proper skills. Let's review five essential areas you'll find useful when entering the workforce in digital marketing.

Website Design

It would seem this goes without saying, but websites are not what they used to be a decade ago. For many visitors, this is the first interaction a user will have with a company. A website is no longer an ancillary part of doing business in a global economy. It is often the first place a potential customer goes. It now requires the same professional look that would go into more traditional media campaigns. Beyond that, sites require differing levels of interactivity with customers from simple blogs and email to interactive shopping systems and live, online customer support.

Just as important is the Search Engine Optimization (SEO) put in place for a site. Entrepreneur magazine cites SEO as one of the most important elements of a site in regard to Conversion. You will have to understand...

Big data, the Ford Edsel, and the importance of good design

Posted by Jeff Weidauer in Opinions on September 26th, 2014 at 7:00 am

Insights-driven marketing is the current rage. Facebook, Amazon, and Google (along with countless others) are tracking consumer behavior and using that data to more effectively communicate with and influence shoppers. Even offline, our movements can be tracked (and not just by the NSA) so that advertising is location-relevant and therefore has a greater likelihood of success.

The rationale is that relevant ads work better; this is hardly a surprise to anyone, but recent data proves that consumers prefer to see advertising for things they are actually interested in, versus products they have no use for. We just try not to think too much about all the things these companies know about us as they track and segment our activities to make these ads more appealing.

The growth of big data and related analytics makes the ability to target down to the individual level a possibility, although most of the data remains at the segment level. This capability is so robust that questions have been raised about the ongoing need for creative. If we can get the right offer, for the right product, to the right person, at the right time, does the target consumer care how “pretty” the offer is? That...

The evolution of mobile: What's up with wearables?

Posted by iMedia Editors in Creative Best Practices Opinions Wireless on September 25th, 2014 at 7:22 am

At CJ University by Conversant, there was a lot of chatter surrounding the future of affiliate marketing and solving challenges in the space. The event also coincided with Apple's announcement of its new iPhone 6, iPhone 6 Plus, and Apple Watch. How do affiliate marketers evolve in a world where content is mostly consumed on mobile browsers and apps? And what about wearables? Their impact on the consumer is just beginning, but appears to be most profound in the health and fitness arena.

Editor's note: This blog post is part of iMedia's sponsored coverage of CJ University.

Few are attuned into the convergence of health, digital marketing, and affiliate practices like Jennifer Bentz, director of online marketing at Beachbody. She spoke to iMedia at CJ University about the continuing definition of mobile (in all forms) and how marketers need to align their strategies to not miss out on big opportunities.

Learn more about CJ University and Conversant Media.

6 Crucial Steps for Making Sure Your Startup Succeeds

Posted by Anna Johansson in Creative Best Practices on September 24th, 2014 at 9:29 am

Launching a startup takes a great deal of courage. Some initially successful entrepreneurs don’t fully grasp the proper strategies for sustaining their efforts.

Startup success depends on taking risks, having faith, and being patient and persistent. Without these qualities, the smartest businessman will be unable to sustain the enterprise.

Personal resilience is a large part of the equation, certainly, but startups also require calculated business moves to ensure long-term success. If you follow the six guidelines below, you’ll have a better shot at achieving long-term success.

1. Set goals

To endure the inevitable growing pains that will occur if your startup manages to last beyond a successful launch, you have to set both short- and long-term goals. Every business needs to dream big, but it must also pay attention to the details and identify the practical steps necessary to reach more elaborate goals.

Some long-term goals would be extremely practical, however. When Adventure Life’s founder, Brian Morgan, started his business in 1998, he spent a total of $45,000 on advertising in 1999-2000.

Many people might find this too big a risk, but by 2008 Morgan’s company was bringing in $11 million in revenue. His short-term choices led to a long-term achievement.

2. Invest in business...

4 Keys to Marketing Your Real Estate Services

Posted by Anna Johansson in Creative Best Practices on September 23rd, 2014 at 2:56 pm

As the U.S. real estate market steadily recovers, even the most badly affected regions are beginning to see a leap in activity. While agents have been conditioned in recent years to expect limited traffic, the tide is changing. Now it’s time to prepare for expanding sales.

The real estate marketing conundrum

As a real estate agent, your job is essentially that of a marketer on the front lines. However, no one probably ever told you that you’d be working double duty when starting out.

You’re actually filling two independent -- yet connected -- marketing roles simultaneously. How so?

In the initial stages of your career, it was all about marketing yourself and your services. Very rarely will a new agent garner unsolicited business. It’s pretty much up to the individual agent to market his or her services to potential clients.

Once clients have been identified, your marketing duties become two-fold. Not only are you tasked with finding additional clients, but now you have to serve your current clients by selling their properties and handling their needs.

Real estate and marketing are so interconnected that it’s difficult to address one separate from the other. While each of the two...