Every January at 140 Proof, we share the hottest tech trends for the year. What are the watchwords to look for in 2015? Here's the list you should be on the lookout for starting with 'little', 'mainstream', and 'programmatic'.
1. Less is More: Why We Need to Start Paying Attention to “Little Data”
Big data was the hot topic of 2014. But in 2015, marketers will realize that it’s the little things that count. It’s not enough to compile massive amounts of data; it’s also about looking into the connections between those points. Little data is necessary to find the most relevant, powerful indicators that can be applied across verticals, from health and consumer to dating and political leanings.
2. The Secret to Using Data? Great UX.
Many companies like Tinder, Tableaux, and ClickView are already using data in a consumer-facing way. 2015 will be the year data goes mainstream; the insightful power of data will be combined with well-designed, digestible UX, putting the power of data in the hands of the people.
3. Why the Home is the Next Frontier of Data
With the rise of connected technologies like Nest and Amazon Echo, marketers will be able to leverage data from people’s homes like...