IT and marketing used to be separate fields. But as the internet becomes increasingly mainstream as a marketing platform, those walls are fast dissolving.
This amalgam of fields has created exciting new opportunities for young people entering the IT industry – but only for those with the proper skills. Let's review five essential areas you'll find useful when entering the workforce in digital marketing.
It would seem this goes without saying, but websites are not what they used to be a decade ago. For many visitors, this is the first interaction a user will have with a company. A website is no longer an ancillary part of doing business in a global economy. It is often the first place a potential customer goes. It now requires the same professional look that would go into more traditional media campaigns. Beyond that, sites require differing levels of interactivity with customers from simple blogs and email to interactive shopping systems and live, online customer support.
Just as important is the Search Engine Optimization (SEO) put in place for a site. Entrepreneur magazine cites SEO as one of the most important elements of a site in regard to Conversion. You will have to understand...