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15 Marketing Trends for 2015 Infographic

Posted by Winnie Brignac Hart in Opinions on December 19th, 2014 at 11:09 am

Getting above the clouds becomes more
challenging in 2015.

With the growth of emerging technologies, it is difficult to stand out in a crowded marketplace. Identifying your business's true purpose and having a clear understanding of your prospects' pain points are what will set you apart from your competition.

In addition, having an integrated marketing plan that builds ongoing, personalized relationships is key. Marketing has moved beyond a department - it’s now everyone's job.

To learn more, download the 15 Marketing Trends for 2015 Infographic.

'Tis the Season for Brilliant Food Marketing

Posted by Doug Austin in Opinions on December 19th, 2014 at 10:02 am

You would have to be very crusty not to be moved by Budweiser's magnificent Clydesdales trotting through the snow with a perfect Christmas tree in tow. Of course, beer is beer, but what about when you add snow, a tree, a home, and eight 2,000-pound, chestnut-colored Clydesdales?

Now that’s a TV commercial.

Budweiser pulled out all the stops to appeal to viewers’ emotions; as a result, it created a magical story. It’s a story everyone can relate to on some level — regardless of your personal experience with sleighs and fantastic magical Clydesdales. It’s a classic example of appealing to emotion rather than reason to connect with customers, and it’s a marketing strategy as old as time.

But Budweiser is hardly alone in using family, scenery, sound, storytelling, and music to nurture nostalgia, especially during the holiday season. And because food is at the heart of so many family traditions, it only makes sense that food brands are the heavyweight contenders in the holiday marketing space.

The good news is that Budweiser doesn’t have a lock on emotional connection; it just does it very well. Any brand can appeal to your sense of emotion, and storytelling can be the doorway to the soul.

The...

SEO Tips For Your Business Website

Posted by Morgan Sims in Opinions on December 19th, 2014 at 6:43 am

Having a blog as a business is one of the more elementary of steps when trying to market online. Blogs are a great resource to garner traffic or even inform your customers. Not having a blog tends to drive people who come to help a business with marketing crazy. A business’ blog should inform the visitors in a way that is useful but will also help convert their visit to the blog into a sale. Blogs are not only great for marketing but can also help you climb up the results in the search engines. This will highlight some of the top ways to boost that search engine visibility.

Do Not Branch Out Too Much

Trying to put a little bit of everything on your website can lead to negative impacts on your SEO score. Having too many topics will not only make your site look scattered but it will not rank for the specific keywords you may want. Doing the research on the keywords that your competitors are ranking for is also very important. Becoming an authority on your industry will not only garner traffic but also shares from others in the industry which Google and other search engines...

Tips for Writing Marketing Papers

Posted by Morgan Sims in Opinions on December 18th, 2014 at 9:36 am

Marketing needs must be fresh and enticing if you really want to attract your potential customers with marketing papers. Anyone can write a marketing paper if they follow these tips. You might have seen lots of marketing stuff and from the writing skills you can get an idea whether you are impressed or not. Whether it is an email, a brochure, an article or anything else, writing marketing material is always a daunting process. Here are 7 tips that will help you effectively.

1. Determine the needs of customers

First of all you will have to find out what your potential clients want. There are so many tools such as Word cracker, ask.com, Amazon and many others that will help you determine your market and your customer’s needs. These are effective tools that will help you to know what is required and after that you can charm your audiences.

2. Start with the headline

All the marketing materials need a headline. This is one of the most important components that will introduce your clients to your content and will also build up or lose interest among them. From here the reading is going to continue. After figuring out your potential clients needs you...

3 Ways Businesses Could Be Losing Money This Christmas (Infographic)

Posted by Morgan Sims in Opinions on December 17th, 2014 at 8:27 am

This new infographic from Stay Sourced could give a shock to business owners this Christmas. Taken from a survey of UK business professionals, the infographic takes a look at the key areas businesses lose money at Christmas, and the results might spur business owners to do a little more planning before they stride head first into the festive period expecting uninterrupted profits. Let’s take a look at the 3 key areas that could cost businesses money this Christmas.

1) Christmas Parties

Love it or hate it, the annual Christmas party comes at a huge cost to UK businesses, clocking in at a total of £250million. This cost comes in part due to lack of planning, with the average business being unaware of the tax exemptions offered to UK businesses for annual occasions.

2) Corporate Gifts

Festive gifts for employees was the source of another large cost for businesses. Many businesses appear to be trying to save money in this area, with 78% of people not receiving a gift from their workplace. Whilst any attempt to save money is recommended, being a scrooge is perhaps not.

3) Workplace Downtime

With many businesses and companies shutting down for at least a small period over the festive...