Home›Blog
Posted by Doug Schumacher
in Creative Best Practices, on July 03, 2009 at 04:02 PM PDT
My weekly update of what’s going on in new media marketing, pulled from social bookmarking site Creativing.com:
Horror Movie Inspired by Twitter?
From the sounds of it, this was a movie written across Twitter. I
can't imagine it was line by line, but probably more general plot
developments and so on. All created under the Creative...
Posted by Daniel Flamberg
in Websites, on July 03, 2009 at 11:00 AM PDT
I’ve been wondering why computers aren’t more helpful. Sure, they connect us and perform a bunch of basic tasks, but I expect our programming ability and artificial intelligence skills should be able to help us understand, grasp and connect the dots much better than they do.
Then I came across ReadtheWords.com, an online...
Posted by Jodi Harris
in Creative Best Practices, on July 02, 2009 at 04:44 PM PDT
This morning, while eating my breakfast and rifling through the industry news of the day, I discovered an advertising first for me: an ad that went so beyond the parameters of good taste and good strategy that it literally made me feel sick. I'm not the squeamish type, nor am I easily offended. But the latest ad for Internet Explorer...
Posted by Mark Niehaus
in Targeting, on July 01, 2009 at 06:54 PM PDT
Have you noticed Microsoft trying to revolutionize search by not only displaying what you’re looking for but also by predicting what you might also want to see? Amazon pioneered this concept with their state-of-the-art recommendation engine. And Double Click did it with search ads. How far will Microsoft try to go? Well, I have a surefire...
Posted by Jeff Hirsch
in Targeting, on July 01, 2009 at 10:52 AM PDT
With an increased focus over the past few months, we as an industry have been concerned with getting the most with limited budgets and maximizing what we can offer our customers and partners for their the same or lower dollars than available in the past. Basically, strategizing ways to weather the current economic storm. Interestingly, in a new...
Posted by John Nardone
in Media Planning & Buying, on July 01, 2009 at 10:50 AM PDT
I chuckled at the recent article by research firm McPheters & Co. commissioned by Conde Nast, which found that relevant website content was a key factor in ad recall.
I didn’t laugh just because someone found it necessary to do a study to confirm that readers of a food magazine might find food ads relevant. Rather, I laughed...
Posted by Nanette Marcus
in Creative Best Practices, on June 30, 2009 at 06:47 PM PDT
How often do you come across a banner ad worth talking about? And worth giggling over? And worth clicking and clicking and clicking? Not often enough, my industry friends, not often enough. An innovative banner ad from Pringles, which recently won a gold Cyber Lion at Cannes last week, keeps one's attention by telling...
Posted by Jodi Harris
in Social Media, on June 30, 2009 at 06:03 PM PDT
Caribou Coffee has turned to Facebook to promote its new line of Wild Cooler drinks. Created by Colle + McVoy, the coffee chain's new app gives Facebook users the tools to "wild up" any of their photos by adding icons from a library of fun images, including hats, tattoos, mohawks and... the Loch Ness monster. As part...
Posted by Jay Friedman
in Opinions, on June 30, 2009 at 01:21 PM PDT
Last week I dutifully logged onto TweetDeck on the day of the OPA conference, set up a search column for #opa, and waited for the tweets to flow. I couldn't make the live conference but I knew I could count on my colleagues to share the highlights. The attendees tweeted about two main topics - the value of display for branding purposes...
Posted by Lori Luechtefeld
in Social Media, on June 29, 2009 at 04:39 PM PDT
Facebook's announcement last week that it is revising its publishing and privacy capabilities to give users more control over who sees their status updates and other posts sparked many questions from its users. In particular, many expressed concerns that their privacy on the network was about to be compromised due to the newfound ability to...
Posted by Rich Cherecwich
in Video, on June 29, 2009 at 02:51 PM PDT
Judges at last week's Cannes Lions International Advertising Festival awarded the Film Grand Prix, traditionally given to the world's best commercial, not to a television commercial, but to an online video from Phillips and Tribal DDB.
The winning ad, "Carousel," is a stunning piece of video which, somewhat ironically, promotes Phillips'...
Posted by Matt Kapko
in Search, on June 26, 2009 at 03:35 PM PDT
There's a lot to be said about the fear of change. Barack Obama recently described some people's reluctance to his healthcare plan in these terms: "The devil you know is better than the devil you don't."It may not have been the most politically savvy move to compare his healthcare proposal to anything having to do with the devil, but he got his...
Posted by Nanette Marcus
in Social Media, on June 26, 2009 at 03:07 PM PDT
Travel company Orbitz jumped on the latest Twitter marketing bandwagon earlier this week when it announced a contest via the microblogging site on Wednesday. The prize? A free round-trip ticket within the continental U.S. The catch? Twitterers had to follow @Orbitz and then retweet a message about the contest.
According to...
Posted by Zaw Thet
in Opinions, on June 26, 2009 at 02:45 PM PDT
It’s hard to achieve brand loyalty with any generation, but especially with Millennials. I’m sure that I don’t need to make the case for why creating brand loyalists is important, but two essential reasons boil down to: 1) If you create loyalists when they’re young, your sales trajectory and pass-along has a longer...
Page: 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | Next