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Posted by Mario Sgambelluri
in Social Media, on March 19, 2010 at 05:22 PM PDT
Using a social media arsenal, Greenpeace seems to be winning
the fight to stop Nestle from using (what they claim is) environmentally not-friendly
palm oil. (More
on the Greenpeace claim here) It started with this disturbing video
where a guy bites into an orangutan finger that came in a Kit-Kat wrapper. Of
course, the
spot goes viral. And...
Posted by Doug Schumacher
in Social Media, on March 19, 2010 at 10:24 AM PDT
What’s going on in new media marketing, pulled from social
bookmarking site Creativing.com:
Tweet of the
Week
“Orkut for Android?” Nice. If they just added pro
sports, scrapbooking, and Ron Paul, I’d finally have my perfect “Who
Cares?” engine.
Five
Keys For Creating Viral YouTube...
Posted by Sean Cheyney
in Opinions, on March 18, 2010 at 11:57 PM PDT
iMedia Breakthough is right around the corner, and over 350 of us are probably feeling excitement and anticipation for the event. At the very least, it's a fun, well organized event that gives you a chance to network with the most amazing people in our industry. In addition to the fun, we're all there to advance our businesses...
Posted by Dan Wald
in Creative Best Practices, on March 18, 2010 at 03:49 PM PDT
I learned something very unexpected when I wrote "Ad Asylum". I learned how to tap into the most creative tool I didn't even know I had.
You'll find that if you write a book, everyone has two questions for you.
How long did it take to write, and how did you come up with the idea?Stay informed. Join Dan Wald as he presents his workshop, Welcome...
Posted by Jonathan Richman
in Websites, on March 18, 2010 at 01:48 PM PDT
[This is a reprint of a post that originally appeared on my blog, Dose of Digital]
Do you know all of your national capitals?
Quick.
The capital of Norway.
Got it? Stumped?
Stay tuned for the correct answer.
For those of you who learned and remembered this type of information from your grade school days,...
Posted by Mark Papia
in Opinions, on March 18, 2010 at 10:08 AM PDT
I like what the Audit Bureau of Circulations did this week. In fact, I like it a lot. As a mainly print entity the ABC was on the verge of irrelevance. Anyone in print publishing would either look forward to or rue the day when ABC quarterly statements showed up. It showed whether people were at least requesting your content, and at best, whether...
Posted by Robert Davis
in Social Media, on March 18, 2010 at 05:36 AM PDT
TechCrunch is reporting on some users seeing the ability to generate a QR code in their profile. This is interesting – and when the news coincides with the announcement of Facebook as the most highly-trafficked website, it's easy to get excited about this. Like many, I've carried a torch for QR codes for the past couple of years. Like most...
Posted by Reid Carr
in Emerging Platforms, on March 16, 2010 at 10:26 PM PDT
This is the second installment of our QR code campaign for ESET at the SXSW conference. If you want to catch up, here was the first installment, Following the ESET QR Code Scavenger Hunt at SXSW.
For those of you who were or still are at SXSW, and were on Congress in downtown Austin on Sunday after 4pm, you most likely saw people with cards like...
Posted by Katharine Panessidi
in Wireless, on March 15, 2010 at 04:47 PM PDT
"Instead of viewing mobile marketing as a new kind of advertising distribution platform, we should instead approach it from its greatest strength – as an "activation" or "response" mechanism by which we can respond to commercial messages, not that we experience on the handset, but in OTHER media," says Rick Mathieson. In this Sunday's...
Posted by Daniel Flamberg
in Social Media, on March 15, 2010 at 04:00 PM PDT
Facebook is a phenomenon. With 400 million active members,
if Facebook was a country, it would be the 4th most populous on the
planet. “But,” my clients ask, “Does it work?”
It depends on what you want it to do. Is it a brand building or an e-commerce platform?
Some clients want to adopt a social...
Posted by Nancy Galanty
in Emerging Platforms, on March 15, 2010 at 03:14 PM PDT
To be precise, let’s discuss at next week's iMedia Breakthrough Summit's Town Hall: "22 Minutes into the Future: Making Innovation Real in Your Organization." Despite many obstacles, innovation happens - and it propels careers, companies and the advertising industry forward. We'll see nothing but examples of innovation at...
Posted by Rob Rose
in Opinions, on March 13, 2010 at 08:52 PM PDT
Are you at South By Southwest this week? No? Yeah, neither am I. I would have loved to go - but just am too busy with client-work (which is a good thing by the way). How about you - are you stuck with clients? Stuck at work? Just didn’t want to...
Posted by Brian Easter
in Search, on March 12, 2010 at 03:16 PM PDT
Do you have that nervous feeling in your stomach? Sweaty palms? Is your heart racing? If you’re an SEO agency, these symptoms may be a result of Google’s looming Caffeine update. No, not the kind in your coffee; in this case, Caffeine refers to the latest Google algorithm update.
Although Google announced the...
Posted by Doug Schumacher
in Social Media, on March 12, 2010 at 03:13 PM PDT
What’s going on in new media marketing, pulled from social bookmarking siteCreativing.com:
Tweet of the Week
“Your respect’s the size of your attention span.”
Given it’s been called the “attention economy” we work in, this quote nails it.
Social Media: Is Voice-Based Bubbly the New Twitter? –...
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