Keep it Simple
A one-minute video is a recommended start, and you might find yourself liking that length, viewers do. You’ve got to keep things simple being careful not to over saturate the viewer with too much content. To retain what they are watching, people need “nuggets” if information so they can consume and think about it.
Structure the Video
The structure of your video is like a program at a play with a beginning, middle and an end. If you ramble on and leave people hanging, you’re better off not doing a video. It might make you look bad. Hire a professional copywriter that knows video. It’s worth the effort.
Develop Your Story
With every presentation, try to make it into a story. Give your information purpose for even being put into a video. People follow stories, they like to hear the conclusion, and they like to know you have things well thought out too. Stories that are communicated well can influence others. Use emotion to help stamp the video into the viewers’ mind.
Use Plain Terminology
You may be talking to people that know your industry, but some won’t or may not know what you know. Be inclusive and if you need to use an “industry... Read more
Tags: advertising, benefit, branding, content marketing, content strategy, creative, make video, social media marketing, tips, Video, video writing, web video, youtube
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Posted by
Tony Quin on May 1st, 2013 at 11:21 am
In the pre-digital days there really wasn’t a need for brands to produce more than the ads that went on traditional media. Now they need to produce an almost constant stream of fresh content to keep up with digital channels and social media.
Tags: advertising, brand, branding, buyer experience, content marketing, content strategy, creative, Digital Marketing, Video, youtube
Posted in Video | No Comments »
Posted by
Atul Patel on March 29th, 2013 at 5:00 am
We’ve all seen our fair share of websites where the publisher’s primary video player was a YouTube player, and it’s easy to understand why. YouTube is free, can be quickly embedded, and tracks audience views. Either you’re a publisher that doesn’t own any video content and you’re simply embedding videos from someone else’s channels, or you’re the producer who uploaded the video and you want a simple video solution for your own properties.
Tags: OneScreen, onescreen.com, online advertising, online video, video ad, video advertising, video platform, video player, youtube
Posted in Creative Best Practices, Opinions, Video, Websites | No Comments »
For those that love videos of ‘talking’ dogs, babies biting fingers or Korean men dancing, the news that Sesame Street’s YouTube page is the first non-profit channel to achieve one billion views may come as a surprise. To those that know what kind of content will inspire people, not so much.
To me, there are three main reasons why this channel has proven so successful – reasons which brands (whether for-profit or non-profit) should take note of...
1. It’s educational
Ok, so I know it’s aimed at youngsters, but the theory is all the same – teach viewers something new every time they watch. With Sesame Street, it’s a new letter, word, number or life lesson.
For brands, it could be anything and everything. It’s just a great way to make the content truly valuable. If your videos enrich your viewers’ lives every time they watch, they’ll not only keep coming back for more, but they’ll be more likely to recommend your content to their peers. This could mean increased likes, re-tweets, shares and +1s. These broaden your audience reach and also can improve your social signals (thereby increasing your traffic/rankings). What’s not to like?
2. There’s a good balance of light-hearted and serious content
Whilst... Read more
Tags: content marketing, Sesame Street, Social Media, Video, youtube
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