Tagged 'youtube'

3 Tips On Generating More Business for Your Company with YouTube

Posted by Winnie Brignac Hart on December 9th, 2014 at 2:53 pm

With over 6 billion hours of video watched each month on YouTube, this social channel is one to be reckoned with. If you don’t currently have YouTube as a part of your digital marketing strategy, you may want to rethink this decision.
Here are 3 reasons why digital marketers should include a YouTube plan for 2015.
1.  Extend brand equity
Video provides an opportunity to deliver a brand’s message and values in a livelier and more personal one-to-one format. A video can be incorporated in to email signatures, digital advertising copy, website landing pages and other social media channels. According to Digital Sherpa, click-through rates increase 2-3 times when an email includes a video, and 75% of users will visit a website after viewing a related video.
2. Improve search engine ranking
A properly optimized YouTube video can increase placement in organic search results. Google assigns search engine relevancy to YouTube videos, and YouTube itself is actually the second largest search engine on the internet.

3. Create One-of-a-Kind Content
You are an expert in your industry.  Create videos for your YouTube channel that will be informative and present really useful information to clients and potential customers.  “How To” videos provide online exposure, credibility and authority.
Video Marketing Through YouTube
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How to Create Amazing Video Content Using Your Analytics

Posted by Colin Osing on December 5th, 2014 at 5:41 pm

All great marketers know – if your content isn’t performing well, you will need to dive into your analytics to see what’s really going on. The only way to optimize your content is to analyze your data, pinpoint areas of improvements, make the necessary changes and test - and it’s no different with video content.

While it might sound daunting to make changes to a complete video, it doesn’t have to be. There’s a formula to it really: divide your video into three distinct parts—Acts 1, 2 and 3—then analyze your drop-off rates for each section. When you think of your video as three separate pieces of content, it makes it much easier to analyze each section for variables and look for areas of improvement.

Navigating the Shift From TV to Mobile

Posted by Dan Wittmers on August 27th, 2014 at 10:45 am

Why are so many brand marketers still struggling to shift budget away from traditional TV into digital and mobile –especially when consumers are spending 33 minutes per day consuming mobile video.

Report: Social Media Analysis – Luxury Auto Manufacturers

Posted by Doug Schumacher on July 24th, 2014 at 12:33 pm

Automobiles are often objects of passion, and as such, can be well suited to social media. But as this report shows, not all luxury autos are created equal. At least not when it comes to drawing fans and generating engagement on social networks.
The Zuum report “Social Media Analysis - Luxury Autos” is an industry benchmarking and content exploration into where the fans are in that industry, and what engages them. It looks at 12 of the Luxury Automobile brands. Social media networks included in the analysis are Facebook, Twitter, YouTube, Instagram, Google+ and Pinterest.
Key Highlights and Takeaways:

Facebook is the dominant network for most brands in this industry, but considerable activity is moving over to Instagram
Google+ has considerable fan base overall, but is driving minimal engagement with brand content
There’s surprisingly little promotion of posts on Facebook from these brands
Mercedes is prompting their fans on Facebook to join them on Instagram. A possible move in reaction to Facebook’s declining reach issue.
Auto-enthusiast magazines are generating significant engagement for some of the brands, something brands should leverage when possible, as not all press will be entirely possible.

Brands analyzed are: Acura, Audi, BMW, Cadillac, Infiniti, Jaguar, Land Rover, Lexus, Lincoln, Mercedes-Benz, Porsche and Volvo.

Video Marketing Works (Infographic)

Posted by Colin Osing on July 10th, 2014 at 8:34 am

As companies look to enhance their marketing initiatives, they must be sure that video is a component of their strategy. In 2012, online video accounted for 57% of consumers' internet traffic, and that number is expected to reach 69% by 2017. Furthermore, over one billion users watch six billion hours of video per month on YouTube, and US digital video spending is expected to double in only three years from $4.1 billion in 2013 to $8.04 billion in 2016. This infographic takes a look at key trends in online video behavior, and what business should be aware of when using video to enhance their marketing strategies.

You can review the full infographic and find out more information here.