Tagged 'youtube'

Make the Grade with Back-to-School Mobile Offers

Posted by Ashley Eckel on July 30th, 2013 at 6:00 am

The National Retail Federation is predicting back-to-school spending will decline by nearly 13% this year, but retailers shouldn’t be discouraged from capitalizing on one of summer’s peak shopping opportunities.
As mobile commerce and engagement continues to compound daily, today’s parents have come to depend on mobile content more than their Saturday night babysitter. From coupons, to media, to apps, back-to-school shopping is a prime time to target this group and drive mobile, online and in-store sales.
However, the ability to engage parents and kids alike with mobile campaigns requires a blend of relevant content, correct timing, and ease-of-use. This back-to-school season, rather than just being another offer stuffed in an already full inbox, use mobile to connect to consumers in-the-moment, and spur spending both online and off.
Mobile Coupons
When executed correctly, mobile coupons are digital morsels of traffic-driving goodness that arrive just in time to complement a consumer’s need—right then and there. Combined with an easy redemption method such as barcode scanning or offer codes, your mobile coupons can pro-actively address a need, instead of pushing yet another email offer. As a result, the chances that consumers will redeem your offer—in-store or directly from their phones—increases significantly.
Nickelodeon recently used an in-store campaign to offer a... Read more

How to Utilize YouTube's Partner Program

Posted by Tony Quin on July 10th, 2013 at 9:41 am

With Google’s announcement at Cannes Lions that it’s expanding its partner program to include advertisers, it is reinforcing the importance of creating content specifically for the YouTube community rather than just re-purposing ads created for TV.

Native Advertising Done Right

Posted by Atul Patel on July 9th, 2013 at 3:00 am

Successful native ads will make audiences want to engage because the content relates to their interests, without being misleading or annoying. Achieving this balance is not always easy or successful, but it’s possible to attain when you go into it with an understanding of your goals, clear audience expectations, and a real distribution strategy.

Why YouTube Should Matter to Brands in 2013

Posted by Tony Quin on July 2nd, 2013 at 10:06 am

So, why are marketers wrong about YouTube? There are 5 reasons that for many brands, YouTube is arguably the most strategic channel on the Web.

Six Tips to Make a Great Video

Posted by Dan Nuckolls on May 21st, 2013 at 4:20 pm

Keep it Simple
A one-minute video is a recommended start, and you might find yourself liking that length, viewers do. You’ve got to keep things simple being careful not to over saturate the viewer with too much content. To retain what they are watching, people need “nuggets” if information so they can consume and think about it.

Structure the Video
The structure of your video is like a program at a play with a beginning, middle and an end. If you ramble on and leave people hanging, you’re better off not doing a video. It might make you look bad. Hire a professional copywriter that knows video. It’s worth the effort.
Develop Your Story
With every presentation, try to make it into a story. Give your information purpose for even being put into a video. People follow stories, they like to hear the conclusion, and they like to know you have things well thought out too. Stories that are communicated well can influence others. Use emotion to help stamp the video into the viewers’ mind.
Use Plain Terminology
You may be talking to people that know your industry, but some won’t or may not know what you know. Be inclusive and if you need to use an “industry... Read more