Tagged 'you'

Top 10 Social Media Initiatives 2012 (Video)

Posted by Rick Mathieson on November 30th, 2012 at 3:40 pm

This list may spark a Twitterstorm all its own.
We know some people are going to disagree with our list.  Indeed, in some quarters, the fact that we didn’t include Kony 2012 is going to be enough to send some in the socialsphere over the edge.
It is, after all, arguably the most astonishingly successful social media effort ever. And everyone (everyone) is reverse engineering the campaign to see if they can replicate it.
It’s just that ultimately (again, don’t hate), we found certain aspects of the effort unsettling for
reasons we haven’t quite taken the time to fully puzzle together in our own minds.
But the other, far more important reason: This particular list is for brand-oriented social initiatives
versus cause-oriented efforts (or political, for that matter - which would have resulted in the Obama campaign's inclusion on our list this year).
And in that regard, like a few of our Top 10 lists so far this year, it is one that is dominated by Coca-Cola. It's no wonder the brand has been named the 'Creative Marketer of the Year' for the 2013 Cannes Festival.
So: Here’s our list. If you disagree, make your own list and share.
10. Social Media Street Fight: Duke It Out for Your... Read more

'Mad Men Starring You': Insert Your Face Into Recaps of AMC's 'Mad Men'

Posted by Rick Mathieson on July 7th, 2010 at 3:39 am

First there was the MadMenYourself tool that let you create cartoon versions of yourself decked out in '60's fashions.
Now, JibJab's getting into the act with Mad Men Starring You a new tool that enables you to drop your Facebook photo (and those of your friends) into recaps about what has happened so far on AMC-TV's "Mad Men," timed to July 25th's season premiere.
There's even a new MadMenYourself 2.0, which lets you design new avatars of yourself into Dinah Moe illustrations based on the show.
In my new book, THE ON-DEMAND BRAND, I look at how JibJab, Oddcast and others been behind a number of these customizable experiences built around popular movie and television shows. As I point out in the book, these can be powerful ways to fuel fandamonium because they they accentuate the POS-itive (Personalizable/Ownable/Sharable) - ie, they don't focus on messages, they focus on personalized, sharable experiences.
And to be sure, this show has a particularly fervent fanbase - so get ready to see Mad Men Starring a mountain of your ad industry friends (including yourself) over the next few days.
Read all about it, here.