Tagged 'yahoo'

Marissa Mayer's Smartphone Giveaway – What it Means For Your Content

Posted by Lee Schneider on September 20th, 2012 at 12:58 pm

Yahoo's new CEO Marissa Mayer has done something of an Oprah, promising all Yahoo employees a new Apple, Samsung, Nokia or HTC smartphone. As part of the same bold move, Yahoo is discontinuing IT support for its employees' Blackberrys.
Ouch. That sound you hear is not a ringtone, but another nail punched into the coffin of RIM, maker of Blackberry.
Actually, that was fun to write, but not really fair. As a former Blackberry user who just sent his new but defective HTC phone back to its maker for exchange, I can tell you that I was always able to depend on my Blackberry back when I had one. So why is Blackberry's market share shrinking to a number smaller than my infant son's shoe size?
The rise of mobile is tied to the rise of the visual.
You can't take a meeting in Starbucks these days without hearing somebody talking about mobile being on the rise. We are taking in content on our phones and tablets, so it makes sense that the devices we like are those with bigger screens, more processing power, and capable of sucking in bigger bandwidth.
Since my contact with brands has become visually driven, I experience those brands as... Read more

Lesson for Yahoo: Is a Clean Slate the Best Solution?

Posted by Patrick Reynolds on July 18th, 2012 at 11:00 am

As you’ve probably heard, Yahoo just hired ex-Googler Marissa Mayer as its new CEO. She is the company’s fifth CEO in five years. But can yet another CEO change the fate of the struggling company? It got me thinking.
I get sad when I see “paperboys” (themselves now in their forties) literally throwing a rolled up log of dead tree at “customers” before peeling off. Really? Dinosaurs no longer roam the earth. Equally, though, I cringe at the gilded turd sites and applications that so beautifully say nothing in their perfectly developed pointlessness.

These folks need one another.  Here’s a case in point.

I had a great lunch with a good friend and super smart guy recently. He was mentioning that in his particular company “the cavalry is always coming.” Mind you, his is a phenomenal company and very venerable, but it’s always had a bit of envy hardwired in its DNA. They’ve always been one person away from MEGA success in their collective mind.

Finally, at a recent meeting someone finally stepped up and said what some of the newer management had been thinking. “We are the ones we’ve been waiting for. We have everything and everyone we need right here.” Crickets. Crickets.... Read more

No More Boohoo for Yahoo?

Posted by Jeff Hirsch on June 19th, 2012 at 12:17 pm

Appointing Michael Barrett as Yahoo’s head of revenue has been touted as a great move by the beleaguered company. While it absolutely is, why is this so important?
First off, interim CEO Ross Levinsohn is in the process of rolling out a strategy that allows the company to take advantage of its position as one of the most important media properties in the world.  Regardless of its stumbles in terms of position, revenue, and executive management, consumers have never stopped flocking to the site.
A smart publisher with this kind of clout can truly leverage opportunities in the marketplace.  First, they have a chance to truly claim the position as the premier guaranteed inventory property on the web.  With an effective sales force, Yahoo can leverage sponsorships, large formats, creative executions, video, etc. at premium CPMs like no other.  The quality AND the scale are there.
Second, they can take advantage of the “programmatic” opportunities in the marketplace.  With a knowledgeable approach, and the right leadership to make fuel the company, they can create private marketplaces for their best clients. Yahoo can leverage secondary demand from qualified sources and they can maximize revenue efficiency across the board.
Yahoo now has sales leadership to monetize... Read more

The 2012 Survival Guide for Publishers

Posted by Jonathan Gardner on December 19th, 2011 at 9:00 am

It has been a bumpy few years for online publishers, and the roller-coaster ride will continue. But there's real money to be made, thanks to the potential of new ad formats and new ad technologies.

Revenge of the Blogger: Underutilized Social Networks can Empower Your Affiliate Traffic

Posted by Daryl Colwell on May 5th, 2011 at 8:47 am

Have you been told that blogging is sooooo 2009? Well, have I got news for you. According to the 2011 Social Media Marketing Report released by Social Media Examiner, 69% of marketers want to learn about blogging and how it can impact social initiatives. 72% of these marketers cited increasing traffic as a major social media benefit. And while much of the social media emphasis revolves around Facebook, Twitter and LinkedIn, these are not the only social channels that can maximize exposure for your blog. For affiliates interested in utilizing blogs to drive traffic, social bookmarking sites like StumbleUpon, Digg and Reddit are growing in popularity and can generate huge increases in traffic to your blog. More eyes on your blog, the better your chances of driving sales opportunities.
For those of you who live and breathe the cult of Zuckerberg, it may come as a surprise to learn that StumbleUpon topped Facebook as a social media traffic source in Q4 of 2010. StumbleUpon accounted for 43.34% of traffic while Facebook drew in 38%. While I’m not for ditching Facebook’s 600 million+ strong user network exclusively for StumbleUpon, I am a fan of growth. StumbleUpon attracts 500,000 new users monthly and... Read more