Tagged 'wordpress'

Web Design: Do-It-Yourself or Hire a Web Designer/Developer?

Posted by Emily Weeks on December 16th, 2015 at 3:30 pm

Today, websites are “must haves” for businesses of any size. Large organizations, of course, generally have the resources to invest in developing robust websites. But, on the other hand, smaller organizations and entrepreneurs are often extremely budget-conscious. With tools like WordPress, Wix and other do-it-yourself options so readily available these days, it’s not uncommon for many of these smaller, cash-strapped businesses to attempt to create a website themselves.
In most cases, the decision to create your own website is a mistake. In fact, the only real benefit to building your own website is that you are likely to save money in the process. Unfortunately, it’s money that could have been invested to generate better outcomes for your small business, such as better brand awareness, a vibrant identity, and strong lead and sale generation.
The example below demonstrates the risks of a “do-it-yourself” approach. This website was built on Wix, and as you can see, it looks outdated and is unattractive to the browsing audience.

It takes a lot of time to build a website. The process requires a lot of strategy up front to ensure that the site will meet business needs. “Depending on your skills in web design, the finished design... Read more

Steps for building a WordPress website

Posted by James Trumbly on June 25th, 2013 at 9:00 am

Think WordPress is just for blogs? Think again! WordPress is a great option for small businesses looking for an easy, professional way to create great designs for their website content. Let’s take a quick look at four easy WordPress design techniques for creating a killer site.
1. Choose a Theme
The sky is the limit when it comes to WordPress themes, but keep a couple of points in mind:

Choose a theme that meets your needs—The theme should reflect the personality of your company. It should also include any essential elements you need to present the type of content you have. Spend some time researching available theme options before you just pick one that strikes your fancy.
Consider your willingness to dabble in the code—If you are familiar with coding and enjoy tweaking things, you can choose a theme you love even if it has a few elements you’re not really happy with. If you’re the type of person who gets nervous just looking at a block of code, stick with a theme that meets your needs as is.

2. Customize Your Theme
Do a quick Google search and you’ll come up with thousands of widgets and plug-ins for your WordPress site. They’re the best way... Read more

The 12 (Internet Marketing) Days Of Christmas!

Posted by Amy Kauffman on December 26th, 2012 at 6:00 am

The best way to spread holiday cheer is to share marketing tips for all to hear! Merry Christmas and Happy Holidays from your crew at HMG Creative. To celebrate the joyous season and year's end, we now present the 12 Days of Christmas in its entirety, a campaign that is sure to make you laugh, smile and think about marketing in a whole new light going into 2013. Did you miss the the fun festivities, the first time around? No problem! But be sure to Like us on Facebook and Follow us on Twitter, so you aren't left out in the cold again. (You don’t want to be on that naughty list, do you?)

Enjoy our gift of discounts, actionable marketing ideas, Twitter tips, viral videos and more exciting content to take your business into the new year in style!

Now -- Without further delay -- may we present: The 12 Days of Christmas!

On the First Day of Christmas, HMG Gave to Me:
Business Cards Half Off…That’s Almost FREE!

On the Second Day of Christmas, HMG Gave to Me:
Two Tutorials

On the Third Day of Christmas, HMG Gave to Me:
Three Experts Blogging

On the Fourth Day of Christmas, HMG Gave to Me:
Four Calling... Read more

On the Second Day of Christmas, HMG Gave to Me: Two Tutorials

Posted by Amy Kauffman on December 17th, 2012 at 6:00 am

Our second day of Christmas will celebrate, or should I say educate, you on two dynamic tools in today's social world: HootSuite and WordPress. If you're not already familiar with the two, check out the links below to see just how easy it is to get started. If you're already a pro, take a look anyway and brush up on those skills or discover a hidden feature!
Hoot Suite is a social media management tool that allows you to control various platforms in one place. Here at HMG Creative, we use one HootSuite account to allow all of our social media managers to post and schedule content to our various platforms.
WordPress is web software almost anyone can use to create a beautiful website or blog. The program began in 2003 with a single bit of code and since then it has grown to be the largest, self-hosted blogging tool in the world. Check it out!

How can you be a part of the fun festivities of the 12 Days of Christmas, you ask? By Liking us on Facebook or Following us on Twitter, if you don't already. (You don’t want to be on that naughty list,... Read more

5 Best Template Types for Keeping Visitors on Your Site

Posted by Drew Hendricks on October 10th, 2012 at 9:18 am

As a webmaster, your primary concern shouldn’t be how pretty your site looks – it should be whether or not visitors remain on your site long enough to make a purchase!
Fortunately, there are plenty of different template options out there that both look good and retain visitors. Take a look at the following template types for inspiration, whether you’re building a new site from scratch or giving your existing home page a much needed facelift!
Type #1 – Wordpress
Wordpress is one of the most popular website platforms available today – and with good reason! The platform is both totally free and easy to use, making it a great option for beginning and more advanced website owners alike. In addition, because Wordpress uses a centralized content management system (CMS), it’s easy to change the look and feel of your website by installing new theme templates.
There are both free and premium Wordpress templates available from a wide variety of designers and developers, though you’ll want to use caution. Free Wordpress templates can include hidden advertisements and malicious code snippets, making it a much better idea to stick with paid Wordpress templates.
Type #2 – Magento
Of course, one downside... Read more