Today, websites are “must haves” for businesses of any size. Large organizations, of course, generally have the resources to invest in developing robust websites. But, on the other hand, smaller organizations and entrepreneurs are often extremely budget-conscious. With tools like WordPress, Wix and other do-it-yourself options so readily available these days, it’s not uncommon for many of these smaller, cash-strapped businesses to attempt to create a website themselves.
In most cases, the decision to create your own website is a mistake. In fact, the only real benefit to building your own website is that you are likely to save money in the process. Unfortunately, it’s money that could have been invested to generate better outcomes for your small business, such as better brand awareness, a vibrant identity, and strong lead and sale generation.
The example below demonstrates the risks of a “do-it-yourself” approach. This website was built on Wix, and as you can see, it looks outdated and is unattractive to the browsing audience.
It takes a lot of time to build a website. The process requires a lot of strategy up front to ensure that the site will meet business needs. “Depending on your skills in web design, the finished design... Read more