DG MediaMind’s Innovation Team descended upon Las Vegas for the annual technology gadget overload that is CES. This year’s show had a record-breaking exhibit space of 1.92 million square feet and over 150,000 folks attended. Out of all of the insanity, we spotted some exciting new trends that will shape the way we live in the not-too-distant future.
The Phone That Never Dies: Fully Charged with Qi
Until we can get through several days of a show like CES without charging up, we’ll constantly be looking for a better method for charging. Enter Qi (pronounced chee). This is a newish wireless charging standard that Nokia and HTC have included in recent mobile phone releases.
Imagine your phone charging magically by just placing it on your coffee table or even in your car’s cupholder. No more wires. No more cords, adapters, or charging stations. TDK is rolling out a Bluetooth boombox that even has a Qi plate so you can charge devices while jamming out. Since Apple may not ever enter the Qi party, aftermarket manufacturers have embraced the technology, and I was able to test a few cases that brought Qi charging to my iPhone 4s. It was simple and easy, plus it... Read more
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A Dip into the Future: Swim with Your Smartphone, Print Your Dinner
Tags: Ad Serving, technology, Word of Mouth
Posted in Opinions | 1 Comment »
Fundamentals for Successful Event Marketing
Putting on or attending a professional event can be quite intimidating. How do I get the word out? Will anyone show up? Will people get bored? Here are a few tips to make sure you get the most out of your event marketing efforts.
Tags: Customer Acquisition, email marketing, event marketing, event promotion, Word of Mouth
Posted in Email, Entertainment, Word of Mouth | No Comments »
Report: Which snack food Facebook page performs best?
Each week I’ve been doing a Facebook page analysis looking at a different industry. Each analysis looks at things like what media types, content themes and promotional offers are driving the best engagement.
The latest report is on the Snacks industry, and we’ve analyzed the Facebook page activities of Doritos, Oreo, Pringles, Skittles Snickers and Starburst.
Here’s a topline of the findings:
Engaged communities correlate with high fan growth rates
Brands with high fan growth rates also had high engagement rates for both responses to brand posts, and fans posting to the brand's Wall on their own
This industry's most engaging content? Simple, fun status updates
Brands almost never post about product features or information
Brands often post on topics and themes integrated with their overall marketing strategies
Oreos & "milk", Snickers & "hungry"
Not posting correlates with low fan growth rates
Fans look for brands that are active participants in the community
Brands in this category have extremely high fan counts
This typically pushes engagement rates down, but brands more than make up with heavy overall interaction
You can view or download the report here: http://bit.ly/snak64
If you’d like to analyze the same data yourself with Facebook page analysis tool Zuum, you can register to get access here.
Tags: analytics, content marketing, cpg, Facebook, Social Media, social media marketing, Word of Mouth, zuum
Posted in Creative Best Practices, Research, Social Media, Web Analytics, Word of Mouth | No Comments »
SnapTags vs. QR Codes the Ideal 2D Experience
While QR Codes are gaining widespread option there may be a more robust option for brands.
Tags: Digital Marketing, imedia, marketing, marketing strategy, qr code, qr codes, Red Urban, SnapTags, Social Media, social media strategy, social networking, The Black Fin, TheBlackFin, Tom Edwards, viral marketing, Word of Mouth
Posted in Emerging Platforms, Opinions, Social Media | 19 Comments »
Your Brand vs Product on Facebook
Consider positioning sub-brands via Facebook while not diluting the core brand presence.
Tags: BlackFin360, Digital Marketing, Facebook, marketing, marketing strategy, Red Urban, RedUrban, Social Media, social media strategy, social networking, socialmedia, TheBlackFin, Tom Edwards, viral marketing, Word of Mouth
Posted in Social Media, Word of Mouth | 4 Comments »
