Tagged 'word of mouth marketing'

4 Social Media Lessons from Jerry Lewis

Posted by Daniel Flamberg on August 31st, 2010 at 4:55 pm

Along with the French, I love Jerry Lewis.  Not only because he’s an incredible comic but because he is the original social media marketer who’s 44 year run has a lot to teach us. Consider these 4 valuable lessons.
Create Own-able, Original Content. The schmaltz, the cheesiness, the kids in wheel chairs, the has-been performers singing long-forgotten big-band songs, the B rolls of guys in white coats holding test tubes, the drum rolls and the tote boards that conjure up the ghost of Ed McMahon, the lame local anchors and the tear-wrenching appeals all signal Labor Day and MDA. Jerry has consistently used original content to claim significant year-round mind space and to drive a singular and differentiated brand message.  There’s thousands of charities and thousands of celebrity do-gooders, but there’s only one Jerry Lewis and his kids.
Make a Personal Connection. We all genuinely know Jerry. He’s been a part of our lives since the 1950s. There is a great national catharsis each year as the telethon kicks off that focuses on Jerry. It’s partly a morbid health-watch to see which diseases and which side effects of treatments Jerry himself will display each year.
But even before he created a Facebook page or... Read more