Tagged 'wonderbra'

Top 10 Mobile Marketing Initiatives 2012 (Video)

Posted by Rick Mathieson on November 27th, 2012 at 8:50 pm

Mobile marketing is so much more than advertising.
As readers of my books THE ON-DEMAND BRAND and BRANDING UNBOUND know, I don’t consider mobile advertising very compelling. So it
won’t come as a shock that there isn't much in the way of pure-play mobile ads in this year’s list of top 10 mobile marketing initiatives.
For me, mobile isn’t about taking an ad model from the old-school Internet – namely a "ad banner" – and plopping it onto a business-card size screen, or even the larger screen of an iPad.
It’s about creating unique and differentiating branded experiences that drive home your value proposition in amazing new ways.
To that end, here are 10 of my favorite mobile promotional initiatives for 2012.
Agree with my list? Disagree? What initiatives would you ad to the list?
Let us know!

TOP 10 IN MOBILE MARKETING 2012

10. Heineken Personalized QR
Code Stickers Become Ice Breakers at Music Festival
Talk about a conversation starter.
9. ‘Dance Cam’ Mobile App
Lets you Create Music Videos on Your Phone
Because there are few things more entertaining (and, often, disturbing)
than watching folks dance on the Xbox Kinect system on games like Dance
Central. So why not mobilize it?
8. Starbucks Brings Mobile
AR to Valentine’s Day
It’s the AR, Cupid.
7. Red... Read more

Top 10 Augmented Reality Initiatives 2012 (Video)

Posted by Rick Mathieson on November 21st, 2012 at 7:39 pm

I know, I know. It's still early in the year-end roundups season, but we couldn't wait to get started.

First up, 10 (well, okay, 11) of the best augmented reality initiatives for 2012.

11. Net-A-Porter: Augmented Reality Meets Window Shopping 
Who knew fashionistas would go ape sh*t over AR?
10. Holiday Inn: World's First Augmented Reality Hotel
Just in time for London's 2012 Olympic Games, patrons of one hotel find the place crawling with athletes.
9. Nokia Lumia Augmented Reality 'Angry Birds'
For me, 2012 was really the year Live AR started to really take off - and this is just one way consumers get in on the action, no special glasses or mobile devices required.
8. Marco Tempest Makes Magic with Kinect-Powered AR at TED Conference
Say goodbye to PowerPoint; this is a glimpse of the future of live presentations.
7. Ikea Brings Augmented Reality to 2013 Catalog
This is a brand with 211 million ways to make an impact on how we use augmented reality to sell.
6. Angry Birds Augmented Reality Game
While Nokia's promo was just that - a promo, this effort shows us where gaming's going fast.
5. Boo-Boos Be Gone: Kermit & Piggy Bring AR to BAND-AIDS
If a BAND-AID and a kiss won't cut it... Read more