This is a multi-part series written by Lee Schneider about how to be found online using social SEO. [If you missed step one of this series, it's right here., and here's step two.]
Everybody talks about engagement, but does anybody really know what it means? For me engagement has a lot to do with loyalty. If people like the content that you're putting out, they come back for more. Either it's interesting, funny, or funny and/or interesting. (For an example of funny and/or interesting, see @pourmecoffee on Twitter.)
If You Were a Content Tree, What Kind Would You Be?
To make social SEO work for you, you have to practice it. A lot. Some recommend posting a blog a day, or at least several times per week. To create all that content, you'd better like doing it. So we have to ask, What do you naturally like to do? Some of us are writers. Others are talkers, and still others are visual people. Take some time to think about the content you really enjoy posting and you'll find the best fit.
Blog articles are the gold standard of social SEO. Heidi Cohen has just posted a terrific guide to what goes into a successful blog. She suggests researching keywords to find... Read more
Like anything, problems can arise with a web hosting company. Sometimes, it seems that there are nothing but problems with web hosting companies. Much of this agony is due to misunderstanding between consumer and provider.
Why Is It Hard to Deal with These People?
When dealing with a web hosting company, one has to consider that the people running the company are heavily skilled with very technical things such as programming, building computers, coding, etc. These people go into the business of web hosting because they understand and enjoy the work. They may not however possess the best communication or people skills.
On the other side of the coin there is the consumer, who may not understand everything that it takes to host a website. Consumers are used to logging into computers, and issuing a few simple commands. Like magic, the information is delivered to them. Because the interface is so simple, consumers often believe that the whole system is simple, when it is not.
To resolve a problem with a web hosting company, first one must grasp the situation. While it might seem that there are a multitude of problems, usually it is just one problem at the root causing all the other... Read more
For anyone who walked the aisles of exhibitors at SXSW recently, it’s abundantly clear how much start-ups and established players alike have invested in building their brand around an important set of domain names.