I spend a lot of time listening to the radio. All kinds of radio, from AM and FMstations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services. And to be clear, if it's sound coming our of a speaker, it's radio. Period. After having spent more than three decades programming radio stations, it's hard not to have sound in the background. I also spend a lot of time on the Internet, sometimes looking at stations' websites and Social Media outposts. What I see online frightens me because most of the terrestrial radio stations, and even some of the streaming services, have a disconnect between their audio product and their online presence, what I call THE MISSING LINK.
In other words, most audio content providers don't think about how people USE their product, what else they're doing when they're listening, or most importantly, how they can take the product that comes out of the speakers to a computer or smartphone screen. Because every day there are less audio delivery devices like the one above and more like this.
Of course, there are still a lot of audio delivery devices that aren't smartphones, but mobile is becoming king and smartphones are... Read more
Marketers are so wrapped up in their Web 2.0 strategies – those ‘shiny new objects’ like social media and mobile – that they often overlook the value of their traditional digital marketing tactics. Yes, that’s “traditional” digital, defined as tactics like search, display ads, websites, and email. These elements are the core tactics in your marketing and communications arsenal, critical for driving your message and measuring success for online and offline initiatives alike.
But when was the last time you stepped back to see how well your team is executing on these tactics? Here are some things to think about when evaluating the bread and butter of your digital marketing communications.
Review your website
Take, for instance, your websites. All too often, websites become dumping grounds for content rather than vehicles to drive engagement with and loyalty among customers. How well does your brand’s website integrate with your other marketing communication tactics? Is it serving your business needs? Are you doing all you can to optimize SEO?
Polish your search
Likewise, you may need to dust off your search tactics. Are you allocating enough resources to ensure your brand is top-of-mind and top of the list in Internet searches? There’s much you can... Read more
The world of web design can seem pretty intimidating at times. After all, the success of your business rises and falls on whether your website successfully engages your site visitors and conveniences them to take the next step. We know you’re kickin’ it with awesome web page design, but just in case you need some inspiration, take a look at these big business web design disasters and take some notes on what NOT to do:
Plenty of “deal-of-the-day” websites require you to register before you can see the actual deals, but Zulily’s home page gives you next to no information about what the site does. Here are the biggest design problems:
You can find a bit of information about how the site works, but it’s buried at the bottom of the page under a banner that looks like advertising, making the viewer ignore everything below it.
Links to “How Zulily Works,” “Brands We Love,” and “FAQ” appear in tiny type that doesn’t stand out from surrounding content.
No secondary call to action if the visitor isn’t ready to register.
Bottom Line: It’s too hard for non-registered users to learn about the site.
CAROL HOUSE FURNITURE
Carol House makes visitors jump through multiple hoops in order to view... Read more