Tagged 'Websites'

Five Steps to Social SEO – Step 3: Find Your Media

Posted by Lee Schneider on February 7th, 2013 at 3:48 pm

This is a multi-part series written by Lee Schneider about how to be found online using social SEO. [If you missed step one of this series, it's right here., and here's step two.]
Everybody talks about engagement, but does anybody really know what it means? For me engagement has a lot to do with loyalty. If people like the content that you're putting out, they come back for more. Either it's interesting, funny, or funny and/or interesting.  (For an example of funny and/or interesting, see @pourmecoffee on Twitter.)
If You Were a Content Tree, What Kind Would You Be?
To make social SEO work for you, you have to practice it. A lot. Some recommend posting a blog a day, or at least several times per week. To create all that content, you'd better like doing it. So we have to ask, What do you naturally like to do? Some of us are writers. Others are talkers, and still others are visual people. Take some time to think about the content you really enjoy posting and you'll find the best fit.
Blogging
Blog articles are the gold standard of social SEO. Heidi Cohen has just posted a terrific guide to what goes into a successful blog. She suggests researching keywords to find... Read more

Five Steps to Social SEO – Step 2

Posted by Lee Schneider on January 23rd, 2013 at 11:01 pm

Step 2: Find Your Tribe
[If you missed step one of this series, it's right here.]
You have a brand new website or you've just refreshed your old one. It's got great flow, with an action step on each page, calls to action sprinkled liberally throughout, and a clear mission statement where everybody can see it. Great!  Then why is it so quiet around here? You've checked your Google Analytics and the numbers are looking like a 10 year old's shoe size.  What's wrong?
Designing for Your Crowd
I'm a big fan of aesthetics. I like simple, clean designs. There are some really ugly sites out there - and, paradoxically, some of those eyesore sites have the most traffic. Why, with their sidebars, popups, banners and screaming color schemes, do they become popular?  Simple answer.
They have designed for their crowd.
The people who visit those sites are comfortable with a lot of ... well, let's call it noise. I know they're not in my crowd, but when designing sites and advising clients, I always do this when on the road to building more traffic:  Consider how people really use the site, and question who is really visiting it.
The best way to do those things is to... Read more

Twelve Websites Winning

Posted by Amy Kauffman on December 25th, 2012 at 6:00 am

Web design has changed exponentially since the advent of web 2.0 in the early 2000’s. What used to be static-only websites have now been replaced with dynamic ones that incorporate many design features including widgets, social plugins and much more. Here are 12 tips to keep in mind when building or rebuilding your website.
1. Show value- give people a reason to visit your site and keep them there.
2. What does your website do? Are you informative, are you selling something? Include a call of action and let it be seen on the site!
3. Simplicity- Keep it simple while still getting your point across.

4. Myspace is out! That means no blinking text or magic cursors!

5. Popups- Do I really have to explain this?
6. Keep the home page accessible. I’ve been to many sites where once I click a link on the navigation bar, I cannot get back to the home page- so frustrating!
7. Follow in Apple’s shoes and drop Adobe Flash- it’s processor heavy and there’s no place to embed SEO.
8. I KNOW THIS MAY SOUND DUMB BUT DON’T CAPITALIZE ALL OF YOUR CONTENT.
9. Speaking of words and content, check your grammar... Read more

How to Solve Problem with Your Web Hosting Company

Posted by Drew Hendricks on December 20th, 2012 at 4:15 pm

Like anything, problems can arise with a web hosting company. Sometimes, it seems that there are nothing but problems with web hosting companies. Much of this agony is due to misunderstanding between consumer and provider.
Why Is It Hard to Deal with These People?
When dealing with a web hosting company, one has to consider that the people running the company are heavily skilled with very technical things such as programming, building computers, coding, etc. These people go into the business of web hosting because they understand and enjoy the work. They may not however possess the best communication or people skills.
On the other side of the coin there is the consumer, who may not understand everything that it takes to host a website. Consumers are used to logging into computers, and issuing a few simple commands. Like magic, the information is delivered to them. Because the interface is so simple, consumers often believe that the whole system is simple, when it is not.
To resolve a problem with a web hosting company, first one must grasp the situation. While it might seem that there are a multitude of problems, usually it is just one problem at the root causing all the other... Read more

“Dot Anything” Domains: Gauging the Compass at SXSW and Mapping Important Deadlines

Posted by Jeremiah Johnston on March 28th, 2012 at 8:12 am

For anyone who walked the aisles of exhibitors at SXSW recently, it’s abundantly clear how much start-ups and established players alike have invested in building their brand around an important set of domain names.