Tagged 'Websites'

Radio Continues To Have A "Missing Link" To Listeners

Posted by Mark Edwards on February 24th, 2014 at 5:37 pm

I spend a lot of time listening to the radio. All kinds of radio, from AM and FMstations to Pandora, Stitcher, Beats Audio, and a plethora of other streaming services.  And to be clear, if it's sound coming our of a speaker, it's radio.  Period. After having spent more than three decades programming radio stations, it's hard not to have sound in the background.  I also spend a lot of time on the Internet, sometimes looking at stations' websites and Social Media outposts.  What I see online frightens me because most of the terrestrial radio stations, and even some of the streaming services, have a disconnect between their audio product and their online presence, what I call THE MISSING LINK.
In other words, most audio content providers don't think about how people USE their product, what else they're doing when they're listening, or most importantly, how they can take the product that comes out of the speakers to a computer or smartphone screen.  Because every day there are less audio delivery devices like the one above and more like this.
Of course, there are still a lot of audio delivery devices that aren't smartphones, but mobile is becoming king and smartphones are... Read more

Time to Get Back to Basics: Traditional Digital 101

Posted by Beth Bengtson on October 1st, 2013 at 10:27 am

Marketers are so wrapped up in their Web 2.0 strategies – those ‘shiny new objects’ like social media and mobile – that they often overlook the value of their traditional digital marketing tactics. Yes, that’s “traditional” digital, defined as tactics like search, display ads, websites, and email. These elements are the core tactics in your marketing and communications arsenal, critical for driving your message and measuring success for online and offline initiatives alike.
But when was the last time you stepped back to see how well your team is executing on these tactics? Here are some things to think about when evaluating the bread and butter of your digital marketing communications.
Review your website
Take, for instance, your websites. All too often, websites become dumping grounds for content rather than vehicles to drive engagement with and loyalty among customers. How well does your brand’s website integrate with your other marketing communication tactics? Is it serving your business needs? Are you doing all you can to optimize SEO?
Polish your search
Likewise, you may need to dust off your search tactics. Are you allocating enough resources to ensure your brand is top-of-mind and top of the list in Internet searches? There’s much you can... Read more

Three Website Design Disasters – how does your website stack up?

Posted by James Trumbly on July 3rd, 2013 at 8:00 am

The world of web design can seem pretty intimidating at times. After all, the success of your business rises and falls on whether your website successfully engages your site visitors and conveniences them to take the next step. We know you’re kickin’ it with awesome web page design, but just in case you need some inspiration, take a look at these big business web design disasters and take some notes on what NOT to do:
ZULILY
Plenty of “deal-of-the-day” websites require you to register before you can see the actual deals, but Zulily’s home page gives you next to no information about what the site does. Here are the biggest design problems:

You can find a bit of information about how the site works, but it’s buried at the bottom of the page under a banner that looks like advertising, making the viewer ignore everything below it.
Links to “How Zulily Works,” “Brands We Love,” and “FAQ” appear in tiny type that doesn’t stand out from surrounding content.
No secondary call to action if the visitor isn’t ready to register.

Bottom Line: It’s too hard for non-registered users to learn about the site.

CAROL HOUSE FURNITURE
Carol House makes visitors jump through multiple hoops in order to view... Read more

Five Steps to Social SEO – Step 3: Find Your Media

Posted by Lee Schneider on February 7th, 2013 at 3:48 pm

This is a multi-part series written by Lee Schneider about how to be found online using social SEO. [If you missed step one of this series, it's right here., and here's step two.]
Everybody talks about engagement, but does anybody really know what it means? For me engagement has a lot to do with loyalty. If people like the content that you're putting out, they come back for more. Either it's interesting, funny, or funny and/or interesting.  (For an example of funny and/or interesting, see @pourmecoffee on Twitter.)
If You Were a Content Tree, What Kind Would You Be?
To make social SEO work for you, you have to practice it. A lot. Some recommend posting a blog a day, or at least several times per week. To create all that content, you'd better like doing it. So we have to ask, What do you naturally like to do? Some of us are writers. Others are talkers, and still others are visual people. Take some time to think about the content you really enjoy posting and you'll find the best fit.
Blogging
Blog articles are the gold standard of social SEO. Heidi Cohen has just posted a terrific guide to what goes into a successful blog. She suggests researching keywords to find... Read more

Five Steps to Social SEO – Step 2

Posted by Lee Schneider on January 23rd, 2013 at 11:01 pm

Step 2: Find Your Tribe
[If you missed step one of this series, it's right here.]
You have a brand new website or you've just refreshed your old one. It's got great flow, with an action step on each page, calls to action sprinkled liberally throughout, and a clear mission statement where everybody can see it. Great!  Then why is it so quiet around here? You've checked your Google Analytics and the numbers are looking like a 10 year old's shoe size.  What's wrong?
Designing for Your Crowd
I'm a big fan of aesthetics. I like simple, clean designs. There are some really ugly sites out there - and, paradoxically, some of those eyesore sites have the most traffic. Why, with their sidebars, popups, banners and screaming color schemes, do they become popular?  Simple answer.
They have designed for their crowd.
The people who visit those sites are comfortable with a lot of ... well, let's call it noise. I know they're not in my crowd, but when designing sites and advising clients, I always do this when on the road to building more traffic:  Consider how people really use the site, and question who is really visiting it.
The best way to do those things is to... Read more