Tagged 'Website'

Why Your Website and Blog Are More Important Than Facebook

Posted by Mark Edwards on May 5th, 2014 at 10:12 am

There's a lot to be covered here, much of which you've seen if you're a brand marketer or someone who likes seeing your personal Facebook updates read by most of your followers.  I'm not going to repeat things that have been posted all over the Interwebz in the last couple of months, you can see some of those stories at the bottom of this post.  But I am going to give you some solutions to a problem you MUST address is you've been using Facebook as one of your prime online outreach methods.Here's the problem.  Facebook is now a public company with lots of shareholders who want a big ROI.  How can they increase revenue?  By charging for things they used to give away.  That means Facebook (and soon Instagram) is decreasing reach on free posts from brands and even personal accounts in hopes you'll pay them to promote your posts and get them seen by lots more people.  Want proof?  Just look at this graph, courtesy of the 4129 Agency.  It clearly shows engagement dropping in a big way between 2012 and 2013, and we're seeing the organic (read: free) engagement continue to nosedive in 2014.

Facebook is throttling engagement... Read more

What To Consider When Building A Website

Posted by Emily Weeks on February 18th, 2014 at 11:11 am

Building a website isn’t a simple process, and there are various factors that go into the design/development of one. Think about making the perfect cheeseburger. There’s the obvious ingredient, the burger itself. But it wouldn’t be the same without the cheese, bun, and, depending on your preferences, ketchup, pickles and other add-ons. Now think about removing all that stuff that makes the cheeseburger taste good. Not so tasty anymore, right? Consider a website with just the bare minimum—like that plain burger, it’s dry—bo-ring.
Here are a few things to consider when building a site that may spice up your web presence and make it less run of the mill.

Think about mobile-first/responsive. Responsive sites are easily viewable on any device, whether it’s a desktop computer, tablet or smartphone. Is this important to you? Take into account the rise of mobile use, especially smartphones. Consider that your audience may not always be sitting at a desk, and that many people are often on-the-go and access the Internet from a variety of devices.
Consider building your site on a Content Management System (CMS). Using a CMS enables you to easily go in and make small changes to your site (i.e., a typo) without worrying... Read more

The Future of Web: Pageless Design

Posted by Emily Weeks on August 12th, 2013 at 2:06 pm

If you’ve been on the Internet lately (read: everyone), you’ve probably come across a site with an unnecessary amount of pages, too much going on, and most likely, you have no idea where to click first.  You find yourself thinking, "Should I visit the ‘About Us’ page? What about the ‘Contact Us’ link? Maybe I should read the testimonials first to get a better idea of the product." All you really wanted to do was check out your neighborhood’s new café, maybe order a sandwich for lunch, but now you’re about ready to throw your computer at a wall. Somehow you’ve found yourself overwhelmed by enough buttons and links to support an international company’s website.
Enter: Pageless Design. Most people would agree that a balance of design, aesthetics and functionality are important. With Pageless Design, you can have this balance. Pageless Design, in short, is a single webpage that encapsulates an entire site’s data into one fluid page.
It sounds too good to be true. What’s so great about Pageless Design?
It tells a story. Audiences lose interest quickly online, but the visual and interactive aspects of Pageless Design keep them engaged. Similar to a mobile app in which visitors continue to scroll... Read more

How to Optimize Your Website for Mobile Viewing

Posted by Neil Spencer on January 21st, 2013 at 10:00 am

There are over 80 million smartphones in circulation throughout the world. Which means we are truly entering an age of "always on" and "on-the-go." This new mobile explosion is changing the way we receive and interact with content, whether we're paying bills, answering emails, ordering food, checking our favorite sites - news/design - or purchasing our favorite products on Etsy.

9 Tips for Driving Traffic with Twitter

Posted by Meghan Bender on September 21st, 2012 at 8:30 am

Twitter can be a powerful tool for communicating with your readers, finding inspiration, and getting new users. Here are nine tips for driving traffic to your site with Twitter; give them a shot and shoot us a tweet @imediatweet and @Skimlinks !