There's a lot to be covered here, much of which you've seen if you're a brand marketer or someone who likes seeing your personal Facebook updates read by most of your followers. I'm not going to repeat things that have been posted all over the Interwebz in the last couple of months, you can see some of those stories at the bottom of this post. But I am going to give you some solutions to a problem you MUST address is you've been using Facebook as one of your prime online outreach methods.Here's the problem. Facebook is now a public company with lots of shareholders who want a big ROI. How can they increase revenue? By charging for things they used to give away. That means Facebook (and soon Instagram) is decreasing reach on free posts from brands and even personal accounts in hopes you'll pay them to promote your posts and get them seen by lots more people. Want proof? Just look at this graph, courtesy of the 4129 Agency. It clearly shows engagement dropping in a big way between 2012 and 2013, and we're seeing the organic (read: free) engagement continue to nosedive in 2014.
Facebook is throttling engagement... Read more