It looks like the San Francisco 49ers couldn't quite make it past the Baltimore Ravens in this year's Super Bowl. In business, we also strive to pull ahead and stand out among leading competitors. Winning customers in a business arena can be a challenge. So, when faced head-on with competition, will your website stack up or are you just throwing a Hail Mary?
1st Down - Branding: Does your website and homepage reflect your product or services and who you are as a company? If the first impression of your website does not resonate with your demographic, you have lost their attention at kickoff. A cohesive brand image and identity is essential to gain credibility among your consumers or clients.
2nd Down - Layout: Ease of navigation is key to pull readers into your content without overloading them with data and endless text. Think of your layout like a game plan where you want clients to look, click and how they drive into your website will steer them to take action or forfeit the search altogether. Simple, organized layout wins hand over fist against dense copy, dozens of tabs and multiple, competing messages.
3rd Down - Subscribers: Capturing visitors is a must; and... Read more
I was talking with a friend who is a branding expert and designer. He said, 'Many startups come to us and don't bother with business cards. They want a logo and they want a website up right away.'
If you want to succeed, you must succeed online. Maybe going online is not the very first market you need to conquer. If you have a coffee cart, for example, your brew may be so good you might be a raging success before you even design your logo. But you have to pay attention to the online world eventually, even with a popular coffee cart, and for most of us, the online world the very first thing we think about. Why?
Online is where the conversations begin. It's where 'word of mouth' is happening on a global scale.
Getting into that conversation means putting up a website with the grabbiest graphics and the most potent message.That's the common wisdom. But here's a better idea. Ask first, 'What is my website for?'
Types of website experience
I'm not just talking platforms, like WordPress, Tumblr, Drupal, Joomla, or some fancy proprietary platform your designer is trying to sell you. I want you to think about the visitor experience. You... Read more
Changing up your website design can certainly be fun and refreshing, but beware of the many daunting consequences a new look can cause, especially with search engines.
To avoid risking your search engine positioning, be sure to follow these three helpful redesign tips:
Layout your site before you begin the development process. Plan with sitemaps, wireframes and mockups to build an appropriate site for both you and your visitors. Even though the layout changes you are proposing may make perfect sense to you, they may not make sense to your customers, or the search engines. Let’s say you want to de-clutter your site, going for a more minimalistic look is great, but it may cut off navigational paths by reducing or removing relevant content. Don’t diminish the content that feeds Google, Bing and Yahoo relevant information about your site. During a revamp, don’t inadvertently make your site less known to the search engines; make sure you leave appropriate content and important links on your web property.
A new look for your website takes time; not only for your designers, but also for your development crew and IT team. Every department needs the time necessary to digest, implement and test the changes... Read more
The Green Bay Packers may have won Super Bowl 2011 yesterday, but does their champion status stand up online? It was exciting to see the Packers and Steelers battle on the field, and it’s just as fun to compare how they perform on the web. Who will be the website design champion; Packers.com or Steelers.com?
White space, text and graphics all influence the overall design of a website. Oneupweb conducted the study, “Revolutionizing Website Design: The New Rules of Usability” which revealed that websites should be appropriately balanced for the user experience, by consisting of the following proportions: 30% graphics, 30% text and 40% white space. That being said, let’s see who will score the most points in the game of best designed homepage.
Beginning with the first half of the game; take a look at the screenshot featuring the Packers.com homepage. Get ready, it’s game time!
The white space [refer to figure 1] is almost nonexistent on Packers.com. A balanced website usually consists of 40% white space and the Packers’ homepage seems to have less than 10%—fumble for the Green Bay Packers. More white space would have benefited visitors—leaving them less bombarded with graphics, videos and text, and better able to navigate... Read more