Tagged 'web publishers'

Business Models Cord Cut, Too. Google’s Move Away from TV Advertising

Posted by Atul Patel on September 28th, 2012 at 5:30 am

Cord cutting isn't just a consumer topic. Business models can fall victim to the trend, as well. Google recently announced that it will be shutting down its marketplace for traditional television advertising to focus on digital video solutions. It is clear that even the largest advertising platforms can no longer invest in trying to better the 'old' system, and must move full-steam ahead with digital video to stay competitive.