Tagged 'Web Development'

The Importance of Having a (Good) Web Presence

Posted by Daniel Alvarez on July 10th, 2013 at 9:50 am

As ubiquitous as the Internet is, there are still many people who don’t realize how important having a good web presence really is. Or a website at that. When was the last time you searched in the Yellow Pages for a plumber or that new restaurant your friends are talking about…’99? I thought so. But just having a website isn’t good enough- anyone can have that. The key is to have, as the title says, a good web presence.
First Things First
It all starts with a plan. Just like your business plan, an online marketing plan is essential to a successful online authority. Perhaps your business is strictly online. If so, listen up- this is especially for you.
As with a brick and mortar shop, online businesses have a storefront regardless if it’s an eCommerce site or not. The façade of the storefront is now your homepage and the big neon sign with your name on it is now your logo- and it better attract. This is your brand and you need to have a clear understanding of what it represents to you and to your customers. Before anything else is done, establish your brand.
The Message
What are you saying and how are... Read more

Three Website Design Disasters – how does your website stack up?

Posted by James Trumbly on July 3rd, 2013 at 8:00 am

The world of web design can seem pretty intimidating at times. After all, the success of your business rises and falls on whether your website successfully engages your site visitors and conveniences them to take the next step. We know you’re kickin’ it with awesome web page design, but just in case you need some inspiration, take a look at these big business web design disasters and take some notes on what NOT to do:
ZULILY
Plenty of “deal-of-the-day” websites require you to register before you can see the actual deals, but Zulily’s home page gives you next to no information about what the site does. Here are the biggest design problems:

You can find a bit of information about how the site works, but it’s buried at the bottom of the page under a banner that looks like advertising, making the viewer ignore everything below it.
Links to “How Zulily Works,” “Brands We Love,” and “FAQ” appear in tiny type that doesn’t stand out from surrounding content.
No secondary call to action if the visitor isn’t ready to register.

Bottom Line: It’s too hard for non-registered users to learn about the site.

CAROL HOUSE FURNITURE
Carol House makes visitors jump through multiple hoops in order to view... Read more

SEO – The Myths, the Facts, and the Secrets

Posted by John Wagner III on March 29th, 2013 at 8:30 pm

If you have a website or use a search engine on a regular basis, it’s likely that you've heard of SEO or PPC. These two common acronyms are mentioned and preached every day. However, does everyone really know what they mean, or how they work? If you don’t, you’re not alone.
Let’s answer any lingering questions, settle myths, and clear the air of this SEO madness! I've compiled the most common myths, most important facts, and the most exciting secrets in this post! I know what you’re thinking, “Whew! it’s about time!”
So let’s start from the top…

Define:
Search Engine Optimization (SEO) – An algorithm designed to impact visibility of web content (pages) through organic search results. Commonly used as a free alternative to PPC (pay per click) advertising.
Purpose:
Direct targeted traffic to your website without buying ads and clicks.
Myths:
…Your site will or can be optimized overnight
…Repetitive words and content will increase ranking
…Always use the most competitive words and phrases
…High page rankings are set in stone
…Organic “tastes” different
Facts:

Organic search results is a natural method for locating a webpage. This process will match search terms with relevant content on competing webpages. The stepbrother of organic search results is “non-organic”, or paying per click. “Paying per click”... Read more

The 12 (Internet Marketing) Days Of Christmas!

Posted by Amy Kauffman on December 26th, 2012 at 6:00 am

The best way to spread holiday cheer is to share marketing tips for all to hear! Merry Christmas and Happy Holidays from your crew at HMG Creative. To celebrate the joyous season and year's end, we now present the 12 Days of Christmas in its entirety, a campaign that is sure to make you laugh, smile and think about marketing in a whole new light going into 2013. Did you miss the the fun festivities, the first time around? No problem! But be sure to Like us on Facebook and Follow us on Twitter, so you aren't left out in the cold again. (You don’t want to be on that naughty list, do you?)

Enjoy our gift of discounts, actionable marketing ideas, Twitter tips, viral videos and more exciting content to take your business into the new year in style!

Now -- Without further delay -- may we present: The 12 Days of Christmas!

On the First Day of Christmas, HMG Gave to Me:
Business Cards Half Off…That’s Almost FREE!

On the Second Day of Christmas, HMG Gave to Me:
Two Tutorials

On the Third Day of Christmas, HMG Gave to Me:
Three Experts Blogging

On the Fourth Day of Christmas, HMG Gave to Me:
Four Calling... Read more

Twelve Websites Winning

Posted by Amy Kauffman on December 25th, 2012 at 6:00 am

Web design has changed exponentially since the advent of web 2.0 in the early 2000’s. What used to be static-only websites have now been replaced with dynamic ones that incorporate many design features including widgets, social plugins and much more. Here are 12 tips to keep in mind when building or rebuilding your website.
1. Show value- give people a reason to visit your site and keep them there.
2. What does your website do? Are you informative, are you selling something? Include a call of action and let it be seen on the site!
3. Simplicity- Keep it simple while still getting your point across.

4. Myspace is out! That means no blinking text or magic cursors!

5. Popups- Do I really have to explain this?
6. Keep the home page accessible. I’ve been to many sites where once I click a link on the navigation bar, I cannot get back to the home page- so frustrating!
7. Follow in Apple’s shoes and drop Adobe Flash- it’s processor heavy and there’s no place to embed SEO.
8. I KNOW THIS MAY SOUND DUMB BUT DON’T CAPITALIZE ALL OF YOUR CONTENT.
9. Speaking of words and content, check your grammar... Read more