As ubiquitous as the Internet is, there are still many people who don’t realize how important having a good web presence really is. Or a website at that. When was the last time you searched in the Yellow Pages for a plumber or that new restaurant your friends are talking about…’99? I thought so. But just having a website isn’t good enough- anyone can have that. The key is to have, as the title says, a good web presence.
First Things First
It all starts with a plan. Just like your business plan, an online marketing plan is essential to a successful online authority. Perhaps your business is strictly online. If so, listen up- this is especially for you.
As with a brick and mortar shop, online businesses have a storefront regardless if it’s an eCommerce site or not. The façade of the storefront is now your homepage and the big neon sign with your name on it is now your logo- and it better attract. This is your brand and you need to have a clear understanding of what it represents to you and to your customers. Before anything else is done, establish your brand.
What are you saying and how are... Read more
The world of web design can seem pretty intimidating at times. After all, the success of your business rises and falls on whether your website successfully engages your site visitors and conveniences them to take the next step. We know you’re kickin’ it with awesome web page design, but just in case you need some inspiration, take a look at these big business web design disasters and take some notes on what NOT to do:
Plenty of “deal-of-the-day” websites require you to register before you can see the actual deals, but Zulily’s home page gives you next to no information about what the site does. Here are the biggest design problems:
You can find a bit of information about how the site works, but it’s buried at the bottom of the page under a banner that looks like advertising, making the viewer ignore everything below it.
Links to “How Zulily Works,” “Brands We Love,” and “FAQ” appear in tiny type that doesn’t stand out from surrounding content.
No secondary call to action if the visitor isn’t ready to register.
Bottom Line: It’s too hard for non-registered users to learn about the site.
CAROL HOUSE FURNITURE
Carol House makes visitors jump through multiple hoops in order to view... Read more