It looks like the San Francisco 49ers couldn't quite make it past the Baltimore Ravens in this year's Super Bowl. In business, we also strive to pull ahead and stand out among leading competitors. Winning customers in a business arena can be a challenge. So, when faced head-on with competition, will your website stack up or are you just throwing a Hail Mary?
1st Down - Branding: Does your website and homepage reflect your product or services and who you are as a company? If the first impression of your website does not resonate with your demographic, you have lost their attention at kickoff. A cohesive brand image and identity is essential to gain credibility among your consumers or clients.
2nd Down - Layout: Ease of navigation is key to pull readers into your content without overloading them with data and endless text. Think of your layout like a game plan where you want clients to look, click and how they drive into your website will steer them to take action or forfeit the search altogether. Simple, organized layout wins hand over fist against dense copy, dozens of tabs and multiple, competing messages.
3rd Down - Subscribers: Capturing visitors is a must; and... Read more
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Could Your Website Score a Touchdown?
Tags: 49ers, client relations, content marketing, email marketing, lead generation, new busiiness, San Francisco, superbowl, web dev, Website Design, website layout
Posted in Creative Best Practices, Email, Social Media, Websites | 2 Comments »
The 12 (Internet Marketing) Days Of Christmas!
The best way to spread holiday cheer is to share marketing tips for all to hear! Merry Christmas and Happy Holidays from your crew at HMG Creative. To celebrate the joyous season and year's end, we now present the 12 Days of Christmas in its entirety, a campaign that is sure to make you laugh, smile and think about marketing in a whole new light going into 2013. Did you miss the the fun festivities, the first time around? No problem! But be sure to Like us on Facebook and Follow us on Twitter, so you aren't left out in the cold again. (You don’t want to be on that naughty list, do you?)
Enjoy our gift of discounts, actionable marketing ideas, Twitter tips, viral videos and more exciting content to take your business into the new year in style!
Now -- Without further delay -- may we present: The 12 Days of Christmas!
On the First Day of Christmas, HMG Gave to Me:
Business Cards Half Off…That’s Almost FREE!
On the Second Day of Christmas, HMG Gave to Me:
Two Tutorials
On the Third Day of Christmas, HMG Gave to Me:
Three Experts Blogging
On the Fourth Day of Christmas, HMG Gave to Me:
Four Calling... Read more
Tags: 12 days of christmas, analytics, blogging, client relations, content marketing, Facebook, HootSuite, Internet marketing, Social Media, tutorials, twitter, viral videos, virality, web design, web dev, Web Development, wordpress
Posted in Creative Best Practices, Email, Emerging Platforms, Entertainment, Media Planning & Buying, Opinions, Search, Social Media, Video, Web Analytics, Websites, Word of Mouth | No Comments »
Twelve Websites Winning
Web design has changed exponentially since the advent of web 2.0 in the early 2000’s. What used to be static-only websites have now been replaced with dynamic ones that incorporate many design features including widgets, social plugins and much more. Here are 12 tips to keep in mind when building or rebuilding your website.
1. Show value- give people a reason to visit your site and keep them there.
2. What does your website do? Are you informative, are you selling something? Include a call of action and let it be seen on the site!
3. Simplicity- Keep it simple while still getting your point across.
4. Myspace is out! That means no blinking text or magic cursors!
5. Popups- Do I really have to explain this?
6. Keep the home page accessible. I’ve been to many sites where once I click a link on the navigation bar, I cannot get back to the home page- so frustrating!
7. Follow in Apple’s shoes and drop Adobe Flash- it’s processor heavy and there’s no place to embed SEO.
8. I KNOW THIS MAY SOUND DUMB BUT DON’T CAPITALIZE ALL OF YOUR CONTENT.
9. Speaking of words and content, check your grammar... Read more
Tags: web design, web dev, Web Development, Websites
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Social Media, Web Analytics, Websites | 1 Comment »
