Tagged 'web design'

What To Consider When Building A Website

Posted by Emily Weeks on February 18th, 2014 at 11:11 am

Building a website isn’t a simple process, and there are various factors that go into the design/development of one. Think about making the perfect cheeseburger. There’s the obvious ingredient, the burger itself. But it wouldn’t be the same without the cheese, bun, and, depending on your preferences, ketchup, pickles and other add-ons. Now think about removing all that stuff that makes the cheeseburger taste good. Not so tasty anymore, right? Consider a website with just the bare minimum—like that plain burger, it’s dry—bo-ring.
Here are a few things to consider when building a site that may spice up your web presence and make it less run of the mill.

Think about mobile-first/responsive. Responsive sites are easily viewable on any device, whether it’s a desktop computer, tablet or smartphone. Is this important to you? Take into account the rise of mobile use, especially smartphones. Consider that your audience may not always be sitting at a desk, and that many people are often on-the-go and access the Internet from a variety of devices.
Consider building your site on a Content Management System (CMS). Using a CMS enables you to easily go in and make small changes to your site (i.e., a typo) without worrying... Read more

Warning: Your Hasty Move to Responsive Design Could Backfire

Posted by Devanshi Garg on November 15th, 2013 at 7:29 am

Responsive web design does a great job of opening access to a quality web experience regardless of the device used. But there are certain aspects of a website that can be impacted by the move, which makes the case for proper due diligence beyond finalizing a design.

Responsive Design: Not One-Size-Fits-All-Fix

Posted by Devanshi Garg on September 25th, 2013 at 12:47 pm

Tech trends come and go with the click of a mouse. One day, Flash is revolutionizing the Web, and the next, it’s being vilified by HTML5 evangelists. Dealing with the constantly revolving door of the latest technology can be a tricky ordeal — especially when it comes to wide-scale enterprise adoption.
Today, the latest tech buzzword making its paces is Responsive Web Design. Responsive Web Design (RWD) is a software development practice that builds websites in a manner that allows them to aesthetically scale to whichever device a visitor is viewing it on, and it has grown extremely popular with the proliferation of mobile devices such as smartphones and tablets.
In the news industry, there are quite a few notable publishing organizations that have made the shift. One of the largest early adopters was The Boston Globetwo years ago. The change has been almost universally lauded by critics as a thoughtful redesign; and later in the fall of 2013, The New York Times will move to RWD as well.
The stats back up the move towards mobile optimization: 25% of all Web browsing is done via smartphones and tablets, and it’s a number that’s only growing. It’s evident that in a multidevice world, traditional news... Read more

How Strategic Landing Pages Can Boost Your PPC Strategy

Posted by Devanshi Garg on September 13th, 2013 at 9:24 am

Google Adwords is a crucial tool for today’s digital marketers. But while many focus entirely on Cost Per Click (CPC) management and keyword targeting landing, the importance of landing pages is placed on the back burner. Landing pages are optimized web pages designed for people who click on your ads. Once a user clicks on your Google ad, the landing page is where they arrive. The common component that is wrong with most Pay Per Click (PPC) strategies is that the ads are linking to a homepage or link cluttered registration page.
Landing pages should also attend to the specific stage of the buying cycle for each user. Have they interacted with your site? Or is this the first time they've ever encountered your brand? By using landing pages with focused and specified calls to action, content, and click through pages, you can augment your strategy to spur greater conversions.
Journey to Conversion
When you link a PPC ad on Google to your business’ homepage, you are very likely to confuse the visitor. Once a user clicks the ad they arrive at a page with dozens of potential links to click through, usually accompanied with an overabundance of content. By understanding that your ad should... Read more

Responsive Design Has Tech Considerations

Posted by Devanshi Garg on August 26th, 2013 at 6:03 am

Responsive Web Design (RWD) has been spreading through the Internet like wildfire, and the trend is easily understood.
It promises quite a bit, such as the ability for publishers to create content once that will visually reflow appropriately for all devices. It also promises to capture more viewers as the mobile market continues to grow.
However, a move towards RWD is not the immediate no-brainer that many would make it out to be. The technology itself is quite powerful, and because it is built around modern-day Web standards, it is an overwhelmingly positive step in the right direction for the industry. However, there are definite business-oriented caveats, the first in terms of preserving the integrity of quality content, and the second in evaluating mobile apps as superior value proposition.
But there are other complications, notably the technical business considerations around the move towards responsive, and whether it’s the right move from a publishing standpoint.
The days of large-scale bespoke content management Web development are dwindling. A majority of publishers have shifted to choosing existing platforms and customizing them. These platforms come in a variety of sizes — from consumer friendly ones like Drupal (powering The Economist) to more enterprise-oriented ones such as Escenic (powering The Telegraph).... Read more