Responsive web design does a great job of opening access to a quality web experience regardless of the device used. But there are certain aspects of a website that can be impacted by the move, which makes the case for proper due diligence beyond finalizing a design.
Tech trends come and go with the click of a mouse. One day, Flash is revolutionizing the Web, and the next, it’s being vilified by HTML5 evangelists. Dealing with the constantly revolving door of the latest technology can be a tricky ordeal — especially when it comes to wide-scale enterprise adoption.
Today, the latest tech buzzword making its paces is Responsive Web Design. Responsive Web Design (RWD) is a software development practice that builds websites in a manner that allows them to aesthetically scale to whichever device a visitor is viewing it on, and it has grown extremely popular with the proliferation of mobile devices such as smartphones and tablets.
In the news industry, there are quite a few notable publishing organizations that have made the shift. One of the largest early adopters was The Boston Globetwo years ago. The change has been almost universally lauded by critics as a thoughtful redesign; and later in the fall of 2013, The New York Times will move to RWD as well.
The stats back up the move towards mobile optimization: 25% of all Web browsing is done via smartphones and tablets, and it’s a number that’s only growing. It’s evident that in a multidevice world, traditional news... Read more
Responsive Web Design (RWD) has been spreading through the Internet like wildfire, and the trend is easily understood.
It promises quite a bit, such as the ability for publishers to create content once that will visually reflow appropriately for all devices. It also promises to capture more viewers as the mobile market continues to grow.
However, a move towards RWD is not the immediate no-brainer that many would make it out to be. The technology itself is quite powerful, and because it is built around modern-day Web standards, it is an overwhelmingly positive step in the right direction for the industry. However, there are definite business-oriented caveats, the first in terms of preserving the integrity of quality content, and the second in evaluating mobile apps as superior value proposition.
But there are other complications, notably the technical business considerations around the move towards responsive, and whether it’s the right move from a publishing standpoint.
The days of large-scale bespoke content management Web development are dwindling. A majority of publishers have shifted to choosing existing platforms and customizing them. These platforms come in a variety of sizes — from consumer friendly ones like Drupal (powering The Economist) to more enterprise-oriented ones such as Escenic (powering The Telegraph).... Read more
If you’ve been on the Internet lately (read: everyone), you’ve probably come across a site with an unnecessary amount of pages, too much going on, and most likely, you have no idea where to click first. You find yourself thinking, "Should I visit the ‘About Us’ page? What about the ‘Contact Us’ link? Maybe I should read the testimonials first to get a better idea of the product." All you really wanted to do was check out your neighborhood’s new café, maybe order a sandwich for lunch, but now you’re about ready to throw your computer at a wall. Somehow you’ve found yourself overwhelmed by enough buttons and links to support an international company’s website.
Enter: Pageless Design. Most people would agree that a balance of design, aesthetics and functionality are important. With Pageless Design, you can have this balance. Pageless Design, in short, is a single webpage that encapsulates an entire site’s data into one fluid page.
It sounds too good to be true. What’s so great about Pageless Design?
It tells a story. Audiences lose interest quickly online, but the visual and interactive aspects of Pageless Design keep them engaged. Similar to a mobile app in which visitors continue to scroll... Read more