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The 12 (Internet Marketing) Days Of Christmas!

Posted by Amy Kauffman on December 26th, 2012 at 6:00 am

The best way to spread holiday cheer is to share marketing tips for all to hear! Merry Christmas and Happy Holidays from your crew at HMG Creative. To celebrate the joyous season and year's end, we now present the 12 Days of Christmas in its entirety, a campaign that is sure to make you laugh, smile and think about marketing in a whole new light going into 2013. Did you miss the the fun festivities, the first time around? No problem! But be sure to Like us on Facebook and Follow us on Twitter, so you aren't left out in the cold again. (You don’t want to be on that naughty list, do you?)

Enjoy our gift of discounts, actionable marketing ideas, Twitter tips, viral videos and more exciting content to take your business into the new year in style!

Now -- Without further delay -- may we present: The 12 Days of Christmas!

On the First Day of Christmas, HMG Gave to Me:
Business Cards Half Off…That’s Almost FREE!

On the Second Day of Christmas, HMG Gave to Me:
Two Tutorials

On the Third Day of Christmas, HMG Gave to Me:
Three Experts Blogging

On the Fourth Day of Christmas, HMG Gave to Me:
Four Calling... Read more

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Posted in Creative Best Practices, Email, Emerging Platforms, Entertainment, Media Planning & Buying, Opinions, Search, Social Media, Video, Web Analytics, Websites, Word of Mouth | No Comments »

Twelve Websites Winning

Posted by Amy Kauffman on December 25th, 2012 at 6:00 am

Web design has changed exponentially since the advent of web 2.0 in the early 2000’s. What used to be static-only websites have now been replaced with dynamic ones that incorporate many design features including widgets, social plugins and much more. Here are 12 tips to keep in mind when building or rebuilding your website.
1. Show value- give people a reason to visit your site and keep them there.
2. What does your website do? Are you informative, are you selling something? Include a call of action and let it be seen on the site!
3. Simplicity- Keep it simple while still getting your point across.

4. Myspace is out! That means no blinking text or magic cursors!

5. Popups- Do I really have to explain this?
6. Keep the home page accessible. I’ve been to many sites where once I click a link on the navigation bar, I cannot get back to the home page- so frustrating!
7. Follow in Apple’s shoes and drop Adobe Flash- it’s processor heavy and there’s no place to embed SEO.
8. I KNOW THIS MAY SOUND DUMB BUT DON’T CAPITALIZE ALL OF YOUR CONTENT.
9. Speaking of words and content, check your grammar... Read more

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Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Social Media, Web Analytics, Websites | 1 Comment »

Are You Addicted to Business Porn?

Posted by Jason Wells on October 29th, 2012 at 3:28 pm

The photos all have the same sterile imaging, the same pretty faces, and even the same random obession with everyone wearing headsets for no apparent reason. The Conversion Scientist called these images 'business porn.'

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Posted in Ad Networks, Ad Serving, Creative Best Practices, Email, Entertainment, Opinions, Research, Search, Social Media, Video, Web Analytics, Websites | No Comments »

Future-Proof Digital

Posted by Tony Quin on May 16th, 2012 at 8:21 am

By Rachel Peters - Senior Experience Architect, IQ
How to create for the multi-device world (SlideShare presentation)

So you built a website and it seems to do everything you need. Then someone points out that it looks pretty terrible on a phone, so you build a mobile website. Then you realize that it isn’t optimized for touch screens and doesn’t work on an iPad, so you build an iPad version. Then you get a memo from the Chairman asking why it doesn’t work right on his wife’s new Kindle Fire, and your sales director calls and says it looks terrible on his Mac Mini, which he is viewing on his 42” living room TV, and then...well, you get the idea.
The moral of the story is that the one thing you can count on in our technology drenched world is change, which is why you need a better way to approach creating things for digital channels. That better way is called Responsive Web Design. Not very catchy, but as you’ll see in a minute, the name pretty much sums it up.

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Posted in Creative Best Practices, Websites | No Comments »

Spare A Thought For The Proof Of Concept

Posted by Anthony Long on November 15th, 2011 at 2:30 pm

In this age of interactivity building a proof of concept (POC) is deceptively simple but highly effective way to showcase the benefits – and demonstrate any trade-offs – of a leading-edge feature, function, or interface.

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Posted in Opinions, Websites | No Comments »

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