Tagged 'web content'

Make your Content Appealing

Posted by Benjamin Taylor on November 19th, 2015 at 12:18 pm

We're all spoiled brats. Think about it for a moment. It used to be normal to search through fifty pounds of books to figure out if it was ok to serve pinot blanc with brie. It was either that or pick up the phone and call that one uncle you haven't talked to in eight years.  Oh how the world has changed! If I get a Yahoo Answers reply that's over 500 words, I cry TL;DR and move on.
Now I'm not saying that our streamlining of knowledge acquisition technology and the concurrent adjustment of expectations is necessarily a bad thing. I'm saying that we, as marketers and content creators, need to acknowledge that there is a new standard that we need to meet. It isn't good enough to have the right information. It needs to be presented in a way that is easy to read and easy to understand.
Our solution has been infographics. A properly built infographic is by far the best way to organize useful information in an appealing way. That isn't to say that there aren't drawbacks. Infographics are images, so Google's web crawlers can't see the content. This can make the whole post look like there is... Read more

Is your content headed for the Emergency Room? [Infographic]

Posted by Deborah Bates on April 10th, 2013 at 12:39 am

It may come as no surprise that the average attention span of us humans has dropped somewhat over the past 12/13 years. What with micro-blogging and Vine's 6-second videos at the height of their popularity, it was probably always going to end up this way. Did you know, though, that the average attention span is now down to just 8 seconds?!
So, your brand has less time than the average television or radio advert to grab your prospects' attention. When you consider that most web users dedicate only 4.4 seconds to each 100 words they see on a webpage, this isn't such an easy task. However if you keep your content marketing simple, concise and eye-catching, it is less likely to flatline - as this latest infographic shows...

Z-100 Report: Trends and tactics for 100 top business Facebook pages

Posted by Doug Schumacher on December 19th, 2012 at 4:10 pm

Our November 2012 analysis of key trends and tactics for 100 of the largest business pages on Facebook.
The reports provides data samples and insights on some of the major issues around Facebook page marketing, including:

Page fan growth rates
Posting volume and scheduling
Listing of top performing posts
Listing of most viral subjects

The Z-100 Report: Trends for the Top 100 Business Pages on Facebook

Posted by Doug Schumacher on November 15th, 2012 at 2:35 pm

The Z-100 report highlights key trends for 100 of the largest business pages on Facebook.
The reports provides data samples and insights on some of the major issues around Facebook page marketing, including:

Page fan growth rates
Posting volume and scheduling
Listing of top performing posts
Listing of most viral subjects

We welcome your feedback and comments on any of the data points in our report.
If you’d like to be notified of future Z-100 reports are published, please visit ZuumSocial.com and join any of our social media networks.

10 web content urban legends

Posted by Jodi Harris on June 9th, 2010 at 11:11 am

The power and responsibility of web content, and those who create it, seems to be taking center stage in digital media of late. I've posted a few of my opinions on the hot-button topic, and I'm looking forward to following the debate as it continues.
At yesterday's Mashable Media Summit, College Humor CEO Ricky Van Veen shared his two cents on the ways marketers and publishers should use the power of the pen, offering up a list of 10 web content urban legends, and how to avoid being busted by the myths. Here's just a snippet of his insight:
Myth #1: People will want to watch your branded content. If you don't have a good reason why people should watch your video, don't make it.
Myth #5: We have no idea why things go viral. While there may not be rules for success, Van Veen points out that all successful viral videos give the user a reason to pass it along.
Myth #8: Keep things professional. Van Veen recommends that you show people behind the scenes, as it gives your site personality and makes it sticky, which subsequently drives brands.
Take a look at Van Veen's full list and recommendations at Mashable.com.