It may come as no surprise that the average attention span of us humans has dropped somewhat over the past 12/13 years. What with micro-blogging and Vine's 6-second videos at the height of their popularity, it was probably always going to end up this way. Did you know, though, that the average attention span is now down to just 8 seconds?!
So, your brand has less time than the average television or radio advert to grab your prospects' attention. When you consider that most web users dedicate only 4.4 seconds to each 100 words they see on a webpage, this isn't such an easy task. However if you keep your content marketing simple, concise and eye-catching, it is less likely to flatline - as this latest infographic shows...
Tagged 'web content' 
Is your content headed for the Emergency Room? [Infographic]
Posted by Deborah Bates on April 10th, 2013 at 12:39 am
10 web content urban legends
Posted by Jodi Harris on June 9th, 2010 at 11:11 am
The power and responsibility of web content, and those who create it, seems to be taking center stage in digital media of late. I've posted a few of my opinions on the hot-button topic, and I'm looking forward to following the debate as it continues.
At yesterday's Mashable Media Summit, College Humor CEO Ricky Van Veen shared his two cents on the ways marketers and publishers should use the power of the pen, offering up a list of 10 web content urban legends, and how to avoid being busted by the myths. Here's just a snippet of his insight:
Myth #1: People will want to watch your branded content. If you don't have a good reason why people should watch your video, don't make it.
Myth #5: We have no idea why things go viral. While there may not be rules for success, Van Veen points out that all successful viral videos give the user a reason to pass it along.
Myth #8: Keep things professional. Van Veen recommends that you show people behind the scenes, as it gives your site personality and makes it sticky, which subsequently drives brands.
Take a look at Van Veen's full list and recommendations at Mashable.com.
