When Wal-Mart announced plans to use its retail locations to fulfill online orders last week, the media and business community broke into a collective game of word association. The word? Amazon.
I am excited to co-present a Master Class Workshop, "Keeping Your Brand Safe Online," along with Chris Actis of MediaVest at the upcoming Brand Summit 2010 in Las Vegas. My industry background has made me acutely aware of the fact that quality is a critical issue for brands, and it is one that Brand.net has focused on since day one. Quality is not just about buying from a carefully screened and curated set of top comScore sites. That's just the start. It is also not just about reporting on the pages where your ad was placed adjacent to brand-damaging objectionable content. Your Brand should not ever appear next to brand-damaging objectionable content. Keeping your brand safe online is about active, page-level quality management with each and every media buy. We'll examine that, and other issues that can impact quality, as well as new strategies for success.
Creativing :: Video content with amazing range, and a UGC site making fun of Wal-Mart In: Fascinating
My weekly update of what's going on in new media marketing, pulled from social bookmarking site Creativing.com:
The Myth of "Great Content" Marketing Itself
One of the common misconceptions of good content is that it drives itself via social media. Successful social media marketing needs two things. Good content, and a significant sized audience to launch that content with. If either of those are missing, you've got to do some work, spend some money, or both.
Twitter is Now Bigger than MySpace in the UK
This is pretty amazing. Of course, MySpace isn't exactly on the rise, but none-the-less, a good example of how fast things change in technology. 140 characters taking over MySpace. Murdoch has to be stewing.
22 Facebook Funded Startups to Watch
A good glimpse of where Facebook is headed. Or at least where the money thinks it's headed.
Twitter Search Queries
An example of some of the more interesting search queries in Twitter's advanced search. As Gary V said, the most interesting thing about Twitter is the Search. I tend to agree with him. To see this live and test your own, just enter anything into Twitter's advanced search.
Coca-Cola Zero Face Profiler game
Love this idea. Using photo-matching technology, they'll use Facebook Connect to... Read more