Tagged 'visual web'

Advertising Anthropology: Getting in touch with the inner caveman of the visual web

Posted by Kyla Brennan on February 18th, 2014 at 3:30 pm

It’s no secret that by nature, humans are simple creatures who rely on basic forms of communication to convey ideas, initiatives, and feelings. Our innate attraction to simplicity stems from our roots as prehistoric, subterranean dwelling cavemen, who created cave paintings to tell stories and share ideas. While these prehistoric people served as an unyielding factor in human communication, we have seen modern innovators of all kinds trail-blaze across the technological landscape of their time to bolster instruments that would advance the face of communication within our society.
Fast-forward to the year 2014, and we have morphed into a sophisticated, intellectual, and opinionated society. With that said, our overt magnetism to “cut and dry” communication remains etched in the stone of our prehistoric ancestry. In the web of tech advancements and human simplicity, the rise of photo focused social media advertising clearly illustrates the fact that pictures remain an effective fixture in human communication. Through our anthropological annotations we strive to answer the following: exactly how has image communication evolved and how have major social media platforms managed to artfully tap into our inner caveman through advertising?
Pinterest and Facebook are two major social media leaders that have managed to effortlessly integrate... Read more

Fundamental SEO Initiatives for B2B Marketers

Posted by Samantha DeVita on November 13th, 2012 at 11:26 am

While this all may seem logical, there is a delicate balance between quality of content and the quality- especially through the lens of local and B2B content marketing. Recently, Sam Sebastian, Director of Local and B2B markets for Google, sat down to answer some questions about Google, B2B marketers, and the future of search.