Tagged 'virality'

The 12 (Internet Marketing) Days Of Christmas!

Posted by Amy Kauffman on December 26th, 2012 at 6:00 am

The best way to spread holiday cheer is to share marketing tips for all to hear! Merry Christmas and Happy Holidays from your crew at HMG Creative. To celebrate the joyous season and year's end, we now present the 12 Days of Christmas in its entirety, a campaign that is sure to make you laugh, smile and think about marketing in a whole new light going into 2013. Did you miss the the fun festivities, the first time around? No problem! But be sure to Like us on Facebook and Follow us on Twitter, so you aren't left out in the cold again. (You don’t want to be on that naughty list, do you?)

Enjoy our gift of discounts, actionable marketing ideas, Twitter tips, viral videos and more exciting content to take your business into the new year in style!

Now -- Without further delay -- may we present: The 12 Days of Christmas!

On the First Day of Christmas, HMG Gave to Me:
Business Cards Half Off…That’s Almost FREE!

On the Second Day of Christmas, HMG Gave to Me:
Two Tutorials

On the Third Day of Christmas, HMG Gave to Me:
Three Experts Blogging

On the Fourth Day of Christmas, HMG Gave to Me:
Four Calling... Read more

4 Ways to Make Your Campaign Worth Sharing

Posted by Greg Kihlström on April 13th, 2012 at 1:12 pm

When is the last time your boss or client asked you to add a “social” component to your upcoming campaign or create something that will go “viral”? While it is easy to create content that can be shared, it still remains a challenge to make something that catches the attention and imagination of the public enough to create a viral sensation.
It is sometimes easy to forget how memorable stories, advertisements and other details of our lives used to have to wait to be shared. The water cooler used to be more popular in those days. But because of the limited reach of those conversations, and a troubling lack of Internet connectivity of most water coolers, advertisers and marketers didn’t approach campaigns in quite the same way back then. With instantaneous communication, brand followers now have the ability to share whatever they desire, from wherever they are, thus giving rise to the “viral campaign.” This is, in my opinion, an often-uninspired manner in which the concept of word-of-mouth is approached.
Don’t get me wrong – there has never been an advertiser who didn’t think that getting people to talk about their campaign or product in a good way was a bad thing.... Read more

How Viral Is Your Brand's Facebook Campaign?

Posted by John Newell on November 8th, 2011 at 11:30 am

An undeniably important facet of a successful campaign is a great Facebook Page. Knowing what kind of posts work best and knowing how to read and interpret the information provided by Facebook Insights will help your marketing team analyze its work, record progress and adjust your social media marketing campaign accordingly to create the largest impact possible.
Facebook recently re-vamped the Insights feature, adding a critical facet called Virality. Facebook defines Virality as “the percentage of people who have created a story from your Page post out of the total number of unique people who have seen it.”
After liking, commenting on, or sharing your post a user makes that interaction stream to their friends Newsfeed. According to Facebook, the average user has 130 friends and that means a lot of potential new customers will see your content. Virality represents all users who advertised your page in that fashion.
I used the Virality data from a social media campaign that we recently launched for a AAA video game title to better understand what types of posts are viral. I studied each post over the course of a month and placed them into five categories...

Question – Ask a question to initiate feedback through a... Read more

Optimizing Virality in Social Applications

Posted by Adam Kleinberg on March 24th, 2009 at 12:00 am

I'm at the iMedia Breakthrough Summit in Coconut Springs, Florida and just saw a great presentation from RockYou. RockYou makes may of the top apps on Facebook, MySpace, Bebo, Orkut and the rest of the social nets. Their penetration of the audience across social networks is huge and they credit it to their expertise in understanding "virality."
I saw Jia Shen from RockYou give a presentation at the Web 2.0 Expo last year called "Design Learnings from Social Applications" and wrote this blog post on my personal blog. Wanted to share it here:
RockYou approach to app design:
1. Apply advertising principles to user facing web design - The main goal is impressions, conversions for every single touchpoint. You grow by maxing # of touchpoints and maxing conversions at each point. - Don't abuse the channel. consider implications for long-term use.
2. Build fast and launch ASAP. - Design really simple apps. - Focus is on virality and growth. - 'Channels' are more important than 'features'. 'Channels' are the viral mechanisms that get people to add apps (i.e. Facebook.
3. Iterate rapidly. - Viral channels should drive product development, not features. - tune the viral loop, release updates... Read more