Posted by
John Newell on November 8th, 2011 at 11:30 am
An undeniably important facet of a successful campaign is a great Facebook Page. Knowing what kind of posts work best and knowing how to read and interpret the information provided by Facebook Insights will help your marketing team analyze its work, record progress and adjust your social media marketing campaign accordingly to create the largest impact possible.
Facebook recently re-vamped the Insights feature, adding a critical facet called Virality. Facebook defines Virality as “the percentage of people who have created a story from your Page post out of the total number of unique people who have seen it.”
After liking, commenting on, or sharing your post a user makes that interaction stream to their friends Newsfeed. According to Facebook, the average user has 130 friends and that means a lot of potential new customers will see your content. Virality represents all users who advertised your page in that fashion.
I used the Virality data from a social media campaign that we recently launched for a AAA video game title to better understand what types of posts are viral. I studied each post over the course of a month and placed them into five categories...
Question – Ask a question to initiate feedback through a... Read more
Tags: advertising, campaigns, content, Facebook, Graph, marketing, mediapost, Social Media, social media marketing, socialmedia, supercool creative, viral, virality
Posted in Social Media, Web Analytics | 2 Comments »
Buy them a drink first…
Here’s a stat…. According to B2B Magazine, more than 23% of B2B buyers are discussing products and services with their peers via social media. In fact, online recommendations are increasingly one of the most effective methods for getting new customers and leads. And, you are more likely to look at a product or service that someone has recommended to you.
I recently had the pleasure of moderating an online roundtable discussion entitled Social Media and Social Marketing Across the Funnel. I gathered together a few of the industry’s best— Carlos Hidalgo from The Annuitas Group, Kathleen Schaub of TrellisOne, and Mathieu Hannouz of Neolane— to talk about social media and the overall importance of integrating it into B2B marketing efforts.
We looked at:
What is the difference between social media and social marketing?
Why is social media and social marketing so critical for B2B organizations?
What are the key considerations for using social media and social marketing at various stages within the funnel?
What’s working today for B2B organizations using social media?
In this lively session, we uncovered that many companies’ social marketing efforts continue to be disjointed and lack integration into broader sales and branding campaigns.
One of the key discussion points centered... Read more
Tags: b2b marketing, brand, campaign management, campaign marketing, conversation, conversational marketing, cross-channel, cross-channel marketing, Digital Marketing, integrated marketing, lead generation, online marketing, social, social marketing, Social Media, twitter, viral
Posted in Social Media, Word of Mouth | No Comments »
Isaiah Mustafa can move on over. Old Spice has a new (albeit old) guy now.
And he's got an all-too-familiar golden mane.
That's right, 80's icon Fabio - he of the Harlequin novels of yore - is the new star of new TV and print advertising, as well as a new OldSpiceGuyFabio YouTube Channel.
Look for much new social media fun from Weiden+Kennedy Portland to follow. Already, press kits are coming with faux personalized videos dedicated to recipients (here's one a reporter at Creativity received).
Still, Mustafa was an unknown actor Old Spice made into a star (and, it can be argued, vice versa). Can a well-known, B-list celebrity bring an aura of hipness to the brand along the same equation?
Nothing against Fabio - he just scored big time. But Mustafa really did bring something for which men can aspire and women admire.
In W+K's able hands, I think this will probably be something different, and just as awesome, in its own way, as the original.
But what's your take? Does this new effort have a fresh, cool fragrance?
Or is it really putting the "old" back in the brand name?
Read all about it, here.
Tags: advertising, branding, fabio, marketing, Old Spice, Social Media, Video, viral, youtube
Posted in Entertainment, Social Media, Video | 2 Comments »
If you're on Facebook (and who isn't, really?), you probably have already seen this campaign for Intel.
http://www.intel.com/museumofme/r/index.htm
Not only is it an awesome execution of technical prowess, but it's also an instantly viral campaign. I doubt when the developers set out on this mission, their task was to "make something go viral." Yet, how many times do we hear that we should create a "viral campaign."
In this focus group of one, no such thing exists. Something goes viral because it's cool, it's trendy, it's topical, it's fun or any one of a number of other good reasons... but... never because the client said so. In fact, I believe that the harder we try to be viral, the worse the campaign gets.
I'd love to see the analytics on this app (it has 170,000+ likes and over 83,000 "shares"). I saw it yesterday -- pretty sure that's when it launched. I've seen it no less than 20 times since I clicked on it, watched in awe and forwarded to everyone in my company.
Bottom line, worry less about making it viral and more about making it engaging, interesting and entertaining.
Tags: viral
Posted in Creative Best Practices, Media Planning & Buying, Social Media, Word of Mouth | 1 Comment »
Orabrush has now officially passed Sims and Apple to become the second most subscribed YouTube Channel. And last, Orabrush is launching an interactive video featuring Morgan the Dirty Tongue that enables users to make Morgan dance using the numerical keys on their keyboards. If you ask Salar Kamangar, co-head of YouTube, these are both just indicators of why Orabrush is the kind of brand custom built for YouTube success.
As he recently told Brand Channel, Orabrush is “the type of product you can’t sell with search, you can’t sell with display, but it’s uniquely able to sell because of the power of video’s medium. These are user-choice ads, things that people are choosing to click on.”
In the conclusion of my recent interview with CMO Jeffrey Harmon - the man behind Orabrush's ridiculous (and by "ridiculous," I mean "massively successful") YouTube channel, he shares his perspective on Kamangar's contention.
And he shares how other marketers can start tapping into the power of YouTube videos, too.
TAPPING THE POWER OF YOUTUBE: THE JEFFREY HARMON INTERVIEW (CONCLUSION)
Audio Interview: Orabrush CMO Jeff Harmon (Concl): Top Tips for Mastering YouTube Marketing
(Approx. 2:47)
And don't miss:
1. SECRETS OF A SOCIAL MEDIA SENSATION: THE JEFF HARMON INTERVIEW (PT 1)
2.... Read more
Tags: advertising, dirty, harmon, jeff, marketing, orabrush, tongue, Video, viral, youtube
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Websites, Word of Mouth | No Comments »
Copyright © 2013 iMedia Communications, Inc. All Rights Reserved.
