What hath Miley wrought?
On the heels of Cyrus's vivid gyrations at the MTV VMAs late last month, the 'Worst Twerk Fail Ever' video took the Internets by storm, cementing the term in the American consciousness forever.
But, as Jimmy Kimmel revealed September 10, the video was one of his famous pranks. And its star, one Caitlin Heller, wasn't really a victim at all. In fact, she wasn't Caitlin Heller at all.
Instead, she is Daphne Avalon, a professional stunt woman who - as we'll he hear in our special audio interview - was lucky to have friends who didn't spill the secret. And who, from an early age, demonstrated she had stunt work in her DNA.
Note to Warner Bros: If the rumors about 'Man of Steel 2' featuring not just Ben Affleck as Batman but also a yet-to-be-cast Wonder Woman are true - Avalon at least deserves an audition.
As you'll hear, the likeness to the "Amazing Amazon" is something she's heard before.
CLICK HERE TO LISTEN TO: Q&A: JIMMY KIMMEL'S 'TWERKING GIRL' DAPHNE AVALON (Approx. 8 min, 22 sec)
What hath Miley wrought?
Tags: advertising, branding, daphne avalon, ever, fail, jimmy kimmel, marketing, PR, twerk, twerking, Video, viral, worst
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Humor, Social Media, Video, Word of Mouth | No Comments »
In the event you're one of the four people who haven't yet experienced the offensively funny new viral video from Poo Pourri - watch above (just since we first posted about this video's official launch yesterday, views are already closing in on 1 million - with Buzzfeed finding some especially choice words for the effort).
Then get ready to hear directly from the woman behind the project: Poo Pourri Founder & CEO Suzy Batiz - a figure who seems like the picture perfect American Success Story, and perhaps a national treasure, for helping stop one of the most powerful forms of embarrassment around.
> Q&A: SUZY BATIZ: FLUSH WITH SUCCESS (CLICK TO HEAR AUDIO INTERVIEW)<
In 2007, Suzy formulated her unique "spray before you go" bathroom spray. Poo Pourri was born - and racked up $1 million in sales its first year. It is now generating over $15 million in sales per year.
In this exclusive audio interview, I talk to Batiz just before this project was launched. She had come to me to look for ways to launch a viral sensation and help take the already successful brand to the next level... Read more
Tags: a cpg, advertising, boutique, branding, care, ecommerce, jeffrey harmon, marketing, media, personal, poo pourri, retailing, social, suzy batiz, Video, viral
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Humor, Social Media, Video, Websites, Word of Mouth | No Comments »
You've never seen B2B marketing quite like this before.
This initiative just won "Best of Show" for best integrated campaign at the Summit International Creative Awards.
How are you using B2C approaches in your B2B marketing? Share your stories here!
Tags: 3d, advertising, band, branding, demand, direct, display, Email, event, loopnet, mail, marketing, media, messaging, music, online, projection, retargeting, Sales, social, Train, Video, viral
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video | No Comments »
How are you bringing B2C approaches to your B2B marketing?
Are you doing it at all?
For far too many B2B marketers, there's a view that never the two should meet. But as I write in my book THE ON-DEMAND BRAND, it's critical that B2B marketers realize business people are just that - people. And their exposure to B2C marketing approaches in their personal lives sets expectations for B2B marketing, whether B2B marketers like it or not.
But some savvy B2B marketers have caught on - big time.
Case in point: Our client LoopNet, the #1 online marketplace for commercial real estate.
Over the last few months, LoopNet has launched an integrated campaign that's predicated on a simple, yet powerful message: If your commercial listings aren't advertised on LoopNet, they may as well be invisible. That's because only LoopNet drives traffic to commercial real estate listings like literally no other option can.
Print, direct mail and online advertising developed by has articulated this theme in compelling, brand consistent fashion.
So when LoopNet decided to fete the luminaries of Los Angeles commercial real estate, we got to thinking: What if we took our message and super-sized it? What if we used a full-motion, building-size canvass to drive home... Read more
Tags: #looptrafficjam, 3d, advertising, band, branded, branding, commercial, concert, cre, dooh, entertainment, estate, experience, fender, gamification, go2, guitar, jam, la, loopnet, mapping, marketing, media, music, ooh, outdoor, pearl, productions, projection, real, social, traffic, Train, Video, viral
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Social Media, Websites, Wireless, Word of Mouth | No Comments »
Which brands scored big in branded viral videos this year?
On the heels of our Top 10s in Augmented Reality, 3D Projection, Mobile Marketing, Digital Outdoor and Social Media, we've put together our list for this catagory - and once again flirt with controversy for leaving out a certain elephant in the room.
That elephant: Kony 2012. With 96.4 million views, it is by far the most viral video of the year, if not ever. But we aren't covering cause related virals here. This list is strictly brand territory. And on that front, while many of our picks were indeed viral sensations, we're not choosing them based on views. Rather, it's a list of our favorites here at GEN WOW.
Hey, it's a personal thing. Let us know if you agree, or if not, what virals would make your list.
10. Procter & Gamble: Thank You Momma - The Best Job in the World
Being a mom is an Olympian task, after all. Gets you right there.
9. Red Bull: Fearless Felix Baumgartner - 'Stratos'
The pre-roll to the stunt of the year - and the second only to Kony for fastest video to reach 50 million views.
8. DC Shoes: Gymkhana - San Francisco
Anyone who's ever driven... Read more
Tags: advertising, branding, chevrolet, club, dc, dollar, dollarshaveclub, ford, gamble, lg, marketing, p&g, procter, prometheus, red bull, shave, shoes, tic-tac, tnt, Video, viral, volkswagen, vw
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Social Media, Video, Word of Mouth | No Comments »