Tagged 'viral'

Benjamin Moore Scares The Paints Off Contractors (Prank Video)

Posted by Rick Mathieson on October 17th, 2013 at 2:39 pm

This new adverprank from Benjamin Moore Paints is part of a new "Scary Good Job" campaign aimed at any pro who's faced a nightmare painting job.
Personally, I just want to know how they got contractors to come work after hours.
Read more about the video, here. And let us know if/how your brand is using stunts like this!

Bad Lip Reading: Game of Thrones (Hilarious Video)

Posted by Rick Mathieson on October 16th, 2013 at 5:32 pm

It's often said that consumers own the brand in the digital age.
And indeed, in my book THE ON-DEMAND BRAND, I talk about the importance of emphasizing what I call the P.O.S.itive - making experiences Personalizable, Ownable, and Shareable.
The effort here was not a sanctioned initiative. It is just a particularly side-splitting example of how superfans working their magic - a notion that brands find both horrifying and promotional gold.
After all, you aren't anybody until you're getting spoofed in viral videos - or a SNL skit.
Is your brand ready for this kind of mischief?
Read more about the video, here.

The Melbourne Remote Control Tourist (Video)

Posted by Rick Mathieson on October 10th, 2013 at 5:17 pm

This reminds me of that "Three Minutes in Italy" campaign from San Pellegrino where you control a robot on the streets of Sicily from anywhere in the world.
But here, you control a person outfitted with audio video tech who will do what you ask him to do so you can tour Melbourne before you actually go - vicariously taking in the sites and sounds you want to experience.
What if a brand like Pepsi let you, for instance, "attend" the Super Bowl? Or Red Bull brought you on its next crazy stunt - with you in control of the show?
People get worked up over "real time marketing" (basically brands using Twitter to comment on televised events as they happen).
Wouldn't this kind of thing take it to a much cooler place - bringing you to the televised event, rather than just consuming tweets about it?
Read more about the initiative here.

Chipotle's 'Scarecrow': The Most Successful Mobile Marketing Campaign Ever? (Video)

Posted by Rick Mathieson on October 3rd, 2013 at 6:48 pm

It's looking like Chipotle has scored big with a new mobile campaign centered on YouTube video and mobile game.
As Venture Beat reports, Chipotle and Moonbot Studios produced an animated film and mobile game as part of its overall "Food with Integrity" campaign.
Here's the thing: As a branding initiative, it's generating boffo results. In its first two weeks, the YouTube video saw 6.5 million views. And within four days of the mobile game's release on the App Store, it was downloaded 250,000 times, making it the top 15 free iOS apps in the U.S.
According to VentureBeat, with success like this, other brands will take notice and start creating their own branded games.
But as I write in my book THE ON-DEMAND BRAND, this has been going on for some time, as I take an in-depth look at how Coca-Cola, Burger King, Axe, Dove a growing number of major B2C (and B2B) brands have been doing some very serious business with branded games.
And while VentureBeat credits the fact that there's no overt selling in the Chipotle game, which is being praised for its production values, I think the game is more powerful than just that. In my view, the reason it was worth... Read more

Q&A: Jimmy Kimmel's 'Twerking Girl' Daphne Avalon

Posted by Rick Mathieson on September 26th, 2013 at 9:31 pm

What hath Miley wrought?
On the heels of Cyrus's vivid gyrations at the MTV VMAs late last month, the 'Worst Twerk Fail Ever' video took the Internets by storm, cementing the term in the American consciousness forever.
But, as Jimmy Kimmel revealed September 10, the video was one of his famous pranks. And its star, one Caitlin Heller, wasn't really a victim at all. In fact, she wasn't Caitlin Heller at all.
Instead, she is Daphne Avalon, a professional stunt woman who - as we'll he hear in our special audio interview - was lucky to have friends who didn't spill the secret. And who, from an early age, demonstrated she had stunt work in her DNA.
Note to Warner Bros: If the rumors about 'Man of Steel 2' featuring not just Ben Affleck as Batman but also a yet-to-be-cast Wonder Woman are true - Avalon at least deserves an audition.
As you'll hear, the likeness to the "Amazing Amazon" is something she's heard before.
CLICK HERE TO LISTEN TO: Q&A: JIMMY KIMMEL'S 'TWERKING GIRL' DAPHNE AVALON (Approx. 8 min, 22 sec)