In the pre-digital days there really wasn’t a need for brands to produce more than the ads that went on traditional media. Now they need to produce an almost constant stream of fresh content to keep up with digital channels and social media.
1. Attention Grabber
2. Say Who You Are
3. Say What You Are Going to Say
4. Present Your Point in 3 sections
5. Conclusion, including a Call to Action
Anyone can write, right?
Eheee! Wrong Answer.
Videos are created to achieve certain goals. Since most people write emails, post to a blog, or even write books they believe they can write for video. But it’s a very different animal.
A book author is not commonly a screenwriter for a movie. The reason is due to the nuances in the human mind that are accessed differently in print vs. screen. A book relies on the theater of the mind, imagination and personal interpretation. While a movie, sales video, wed video or commercial uses moving pictures, people and music to direct the mind into thinking the way you want a person to think.
Writing for video is a very discerning and, dare I say, “psychological” way of presenting information. The mind of the viewer must be explored, not just your clients’.