It’s important to understand the difference between publishers and platforms when so many companies are now serving both roles. At OneScreen, we define a publisher as a company that makes its licensed or produced content directly available to its audience through its own channels, sites, and applications. A platform, on the other hand, enables a variety of different publishers to distribute their content (or their licensed content) through an “app store,” such as Apple’s App Store and Google Play.
Tags: Amazon App Store, App Store, connected devices, Content Producers, Device Adoption, Google Play, iTunes, OneScreen, Platforms, Producers, publishers, video producers
Posted in Emerging Platforms, Opinions, Video | 3 Comments »
In a system of established cable and television business models with restrictive syndication, it seems the only way to push the evolution of video forward is to approach distribution in as many angles and in as many territories as possible. HBO is finally embarking on this frontier with their recent announcement of HBO Nordic AB, a service that will provide HBO content direct to consumers for the first time in Europe. This move is a symbol of changing audience expectations and the very real opportunities that exist for video producers and publishers if they will only tap in.
Tags: content distribution, cord cutters, cord cutting, direct to customer, hbo, HBO GO, HBO Nordic AB, Hulu, netflix, time warner, traditional television, Video distribution, video producers, video publishers, video syndication
Posted in Opinions, Video | No Comments »