Tagged 'video marketing'

5 Countries That Look Just as Great Inside Stock Video

Posted by Danny Groner on July 25th, 2013 at 7:34 pm

Through incorporating some stock footage into your brand's videos, you will bridge the gap and give yourself an international flavor and feel.

Cut through the ad clutter by telling a great story

Posted by Lisa Ostrikoff on April 12th, 2013 at 1:03 pm

From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before.
So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling.
What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories.
Story-telling has evolved from ancient rock markings to the current age, where brands are able to effectively tell their stories via Web video, blog posts and social media platforms. Despite technology’s effect on the methods we’re using to tell stories, the basics remain.
If you ask the experts, they’ll tell you the same story they’ve been telling for years.
“Marketing is storytelling,” says author, entrepreneur and expert Seth Godin. Writing on “ How to tell a great story,” Mr. Godin says that “first impressions are far more powerful than we give them credit for,” making it important to ensure your story does what you need it to do the first time... Read more

Convert Physical Assets into Working Digital Capital with a Compelling Video Consumer Experience

Posted by Atchison Frazer on April 8th, 2013 at 3:41 pm

Powerful consumer brands like Taco Bell must start thinking and acting like media companies – controlling their own brand experience with entertaining, pervasive video content and a compelling user experience across any consumption format or platform – and by so doing, converting their physical assets, like capital-intensive brick-and-mortar storefronts, into working digital capital!

Seven Shows-a Streaming

Posted by Amy Kauffman on December 21st, 2012 at 6:00 am

What makes a video go viral? Perhaps it’s the catchy dance-inspired jingle or the tooth biting little brother. Whatever it is, we can all agree that they have one thing in common: originality. Add in some humor, sex appeal or complete random-ness and you have yourself a Grade-A viral anomaly. Here, take a look at seven of our favorite viral videos.
Isaac's Live Lip-Dub Proposal
I Told My Kid I Ate All Their Halloween Candy Again
Felix Baumgartner
Gangnam Style
Dollar Shave Club
Kony
The Dog Strikes Back
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