My career as a journalist spanned nearly a decade. When I left to launch online video startup, BizBOXTV, I quickly discovered storytelling was part of my DNA, evident in the process and style of my new media company and how it approached its first productions.
It wasn’t about story-boarding or scripting, it was about asking questions, getting answers, and weaving content together to produce an interesting and useful story. The benefits of combining the approaches of traditional journalism and brand storytelling seemed obvious. It’s something we’ve called “brand journalism” since day one, and it’s picking up speed as the new-media world continues to evolve, along with consumers’ habits.
Businesses are using social media, web video, and digital publishing to speak directly to consumers. It’s a way for brands, big and small, to use the approach of professional journalists to create, curate and share expert content in the form of blogs, articles and video. Brand journalism is obviously not as impartial as journalism, but it’s a way for a brand to engage an audience with relevant and interesting material. The content must be factual, and keep “relevance to... Read more
Home › iMedia Connection Blog › video marketing
Tagged 'video marketing' 
Farewell ‘Push’ Marketing, Hello Brand Journalism
Tags: bizboxtv, blogging, boeing, brand journalism, calgary, canada, cisco, content creation, content marketing, corporate video, customer engagement, digital media, home depot, journalism, lisa ostrikoff, online video, online video production, PR, public relations, social engagement, Social Media, Storytelling, toronto, usa, video marketing, vlogs
Posted in Ad Serving, Creative Best Practices, Media Planning & Buying, Opinions, Social Media, Targeting, Uncategorized, Video | No Comments »
Cut through the ad clutter by telling a great story
From annoying pop-up ads to often completely irrelevant video pre-rolls, the clutter is causing consumers’ “BS meters,” as digital rock star Gary Vaynerchuk has called them, to become more sensitive and accurate than ever before.
So while the speed of technology is increasing, it’s interesting to note that one of the hottest trends in online marketing might just be the age-old art of story-telling.
What does this mean? To cut through the clutter, businesses need to stop annoying, and start telling stories.
Story-telling has evolved from ancient rock markings to the current age, where brands are able to effectively tell their stories via Web video, blog posts and social media platforms. Despite technology’s effect on the methods we’re using to tell stories, the basics remain.
If you ask the experts, they’ll tell you the same story they’ve been telling for years.
“Marketing is storytelling,” says author, entrepreneur and expert Seth Godin. Writing on “ How to tell a great story,” Mr. Godin says that “first impressions are far more powerful than we give them credit for,” making it important to ensure your story does what you need it to do the first time... Read more
Tags: bizboxtv, blogging, brand journalism, branded video, lisa ostrikoff, online video, social media marketing, Storytelling, video marketing, vlogs, web video
Posted in Creative Best Practices, Opinions, Social Media, Targeting, Video | No Comments »
Convert Physical Assets into Working Digital Capital with a Compelling Video Consumer Experience
Powerful consumer brands like Taco Bell must start thinking and acting like media companies – controlling their own brand experience with entertaining, pervasive video content and a compelling user experience across any consumption format or platform – and by so doing, converting their physical assets, like capital-intensive brick-and-mortar storefronts, into working digital capital!
Tags: advertising, content marketing, Digital Marketing, smartphones, Social Media, twitter, video marketing, video tablet iphone smartphone ipad android media content
Posted in Emerging Platforms, Entertainment, Social Media, Video, Websites, Wireless | No Comments »
Seven Shows-a Streaming
What makes a video go viral? Perhaps it’s the catchy dance-inspired jingle or the tooth biting little brother. Whatever it is, we can all agree that they have one thing in common: originality. Add in some humor, sex appeal or complete random-ness and you have yourself a Grade-A viral anomaly. Here, take a look at seven of our favorite viral videos.
Isaac's Live Lip-Dub Proposal
I Told My Kid I Ate All Their Halloween Candy Again
Felix Baumgartner
Gangnam Style
Dollar Shave Club
Kony
The Dog Strikes Back
How can you be a part of the fun festivities of the 12 Days of Christmas, you ask? By Liking us on Facebook or Following us on Twitter, if you don't already. (You don’t want to be on that naughty list, do you?)
and follow me on Twitter, too! @amykauffman
Tags: 12 days of christmas, content marketing, video marketing, you tube
Posted in Creative Best Practices, Emerging Platforms, Opinions | 1 Comment »
Video – The secret weapon for social media
Brands are embracing social media because of its ability to drive web traffic, leads and sales, as well as its inherent SEO benefits. Social media is allowing brands to develop customer relationships and spread their message in a manner that people will listen to and engage with.
The key to social media for brands is their ability to engage with the audience, and this is increasingly being done through visually compelling content, which video helps deliver. Video also allows brands to create content that speaks directly to their target audience and connects emotionally.
Indeed, in that last few years the amount of video consumption has rocketed and there's no sign of it slowing down. Cisco's annual Visual Networking Index (VNI) report predicts that video will be approximately 86% of global consumer traffic by 2016, with the rise of mobile only fueling the demand for online video and social content sharing.
Advertising is moving from a 30 second slot people try to avoid on TV to social video content which viewers are willing to share with their social networks. Brands are waking up to the idea that overtly 'salesy' video content disengages certain demographics, whilst content that has a synergy with something current and popular will capture... Read more
Tags: online video, Social Media, video marketing
Posted in Social Media, Video | 1 Comment »
