Knowing a few simple steps to optimize video content specifically for SEO (which includes deployment and distribution) will elevate awareness and give you the edge you need to differentiate from competitors. To be honest, optimizing your videos for SEO isn’t rocket science, it’s actually pretty straight forward, but it is important you get it right from the start.
As companies look to enhance their marketing initiatives, they must be sure that video is a component of their strategy. In 2012, online video accounted for 57% of consumers' internet traffic, and that number is expected to reach 69% by 2017. Furthermore, over one billion users watch six billion hours of video per month on YouTube, and US digital video spending is expected to double in only three years from $4.1 billion in 2013 to $8.04 billion in 2016. This infographic takes a look at key trends in online video behavior, and what business should be aware of when using video to enhance their marketing strategies.
You can review the full infographic and find out more information here.
Through incorporating some stock footage into your brand's videos, you will bridge the gap and give yourself an international flavor and feel.