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Online Display – More Than Just for Clicks

Posted by Leslie Van Zee on December 6th, 2012 at 2:00 pm

Display advertising is arguably the most cost-effective way to market your brand as well as to create brand awareness to people browsing and surfing the Internet - but don't look at just the ctr.

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Posted in Media Planning & Buying, Opinions, Web Analytics | No Comments »

Display Ad Targeting Strategies

Posted by Leslie Van Zee on October 25th, 2012 at 9:45 am

Today's technology allows for a greater analysis of the constituency of any given business, including on the local level. Never before has localized audience profiling become so simple, and as a result, advertising has made a dramatic turn for the individual. Below is a list of various targeting strategies.

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Posted in Media Planning & Buying, Opinions | 1 Comment »

Display Advertising Expected to Integrate with Search

Posted by Leslie Van Zee on October 18th, 2012 at 12:34 pm

A recent article by eMarketer discusses the current state and future trends in the area of display advertising. Integration with social media and search are the strongest trends observed.

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Online Advertising ROI for Small Business

Posted by Leslie Van Zee on August 2nd, 2012 at 11:28 am

ROI, or return on investment, is the key indicator of whether an advertising campaign was worth the cost of running it. Even small businesses can take steps to measure ROI.

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Posted in Web Analytics | 5 Comments »