Tagged 'Vantage Local'

Online Display – More Than Just for Clicks

Posted by Leslie Van Zee on December 6th, 2012 at 2:00 pm

Display advertising is arguably the most cost-effective way to market your brand as well as to create brand awareness to people browsing and surfing the Internet - but don't look at just the ctr.

Display Ad Targeting Strategies

Posted by Leslie Van Zee on October 25th, 2012 at 9:45 am

Today's technology allows for a greater analysis of the constituency of any given business, including on the local level. Never before has localized audience profiling become so simple, and as a result, advertising has made a dramatic turn for the individual. Below is a list of various targeting strategies.

Display Advertising Expected to Integrate with Search

Posted by Leslie Van Zee on October 18th, 2012 at 12:34 pm

A recent article by eMarketer discusses the current state and future trends in the area of display advertising. Integration with social media and search are the strongest trends observed.

Online Advertising ROI for Small Business

Posted by Leslie Van Zee on August 2nd, 2012 at 11:28 am

ROI, or return on investment, is the key indicator of whether an advertising campaign was worth the cost of running it. Even small businesses can take steps to measure ROI.