Tagged 'valentine’s day marketing'

Love Is Everything: Happy Valentine’s Day!

Posted by Denise Zimmerman on February 13th, 2014 at 2:51 pm

Millions will get engaged on Valentine's Day. Billions in products and services will be sold from jewelry to candy to flowers in a celebration of love. If you're not Hershey's, Godiva, 1-800-flowers, Alex and Ani, Red Envelope, Zales - what does this have to do with you?  Everything.
As we mixed, mingled, and shared our customer love stories at the recent iMedia Brand Summit, it was clear we are marketing in an age where human interaction and technology are intersecting in new ways. From wearables to holographic rock concerts, as summit keynoter, Becky Frankiewicz, SVP/GM Global Costco, PepsiCo adeptly put it "We are in the economy of experiences. The rules of marketing have changed. It's about engagement."
True engagement elicits emotion from joy, pleasure, happiness to love. The potential to elicit brand love is possible anywhere and anytime – and eMarketer has the data to prove it. Unlocking the power of love, creating brand evangelists, spreading and sharing brand love - creating true engagement is fundamental to our goals.
Love is one of the most potent human emotions that can connect and power us as a community. It connects us to the most successful brands in the world. It is... Read more

Valentine's Day Facebook Marketing for Retail

Posted by Mike Gingerich on February 5th, 2013 at 4:10 pm

Love is the air!  Is your brand capitalizing on holiday marketing?
Facebook promotions run by brand pages are seeing quality returns on investment.  With research data by Vocus noting that 79% of Facebook fans are more likely to purchase from a brand they have liked, pursuing fans and deeper engagement with their fan community is a huge priority.
Valentines Day and other holidays give brands, particularly B2C and retailers, opportunities to reach out to fans.  Utilizing seasonal holiday trends for marketing can increase the bottom line.  On Facebook, in particular, promotions around holidays can result in:

Increased Likes
More brand awareness
Greater customer loyalty
Increased e-mail list opt-ins and subscribers
And more sales

Launch a Valentine's Day promotion on Facebook!
It's that month, the month where Valentines Day promotions take center stage as businesses seek to offer consumers products, services, and ideas for purchase in anticipation of the February 14 day of romance. There's still time to showcase your products and services, tying it to Valentines Day and flowing with the season holiday. Season holidays provide extra opportunities to offer promotions that can increase visibility, strengthen brand awareness, and drive sales.

How Can Your Business Quickly Roll Out a Valentines Deal on Facebook?
Need something quick and easy for your Facebook Page?  Consider... Read more