Tagged 'ux'

The Psycho-Dynamics of Experience Design

Posted by Tony Quin on October 4th, 2012 at 1:08 pm

For years I have been preaching the strategy of Click/Reward. The idea is simple, every time someone clicks within a digital experience something pleasant should happen. This idea, while perhaps intuitive, flows from a number of observations. First we live in an instant gratification society, and, of course, we are all pleasure hounds. But more importantly it comes from mapping buyer psychology to the sales process.
Understanding the Buyer
How the unique dynamics of digital media connect with the psychology of a buyer, on the path to purchase, is the key to creating successful digital experiences. This path today is often presented as a wonderfully busy chart with a myriad of touch points and influences. But in the end we all go through the same simple process: first we are unaware of a specific need, then we recognize it as a potential need, then we explore its value. Then, if we continue, we evaluate our options, finally make a choice and buy.
Yes there are many factors and forces that influence this along the way, but block out all that noise for a minute and focus on the buyer’s basic motivations. Through this process our motivation shifts from passive in the early... Read more

Creativing :: What Google+ does better, an agency with a Burning Man policy, and what makes Steve Jobs great

Posted by Doug Schumacher on August 25th, 2011 at 11:16 am

Ten links that point towards the future of marketing:
What Makes Steve Jobs So Great? | Co. Design
Kinda have to have something dedicated to Steve Jobs in this week’s Creativing.
Google+: 10 things it does better – CNN.com
While I think G+ has a long road ahead before mass consumer adoption anything close to Facebook, it will almost surely have an impact on future developments at Facebook. And that alone is a good reason to follow it.
Why we have a Burning Man policy – Adam Kleinberg – Traction
Adam shows how the idea of ‘content’ that builds brand personality can come from anywhere. In this case, page 10 of their employee handbook. Love this.
See in 30 Seconds How the Music Industry Changed over 30 Years (Awesome Infographic) – LAUNCH
This is a very simple graphic, but it holds industry-shaking information. If you look at a lot of online-impacted business models (books, movies, software, etc) I’m sure you could see a similar trend.
Google’s Mapping Tools Spawn New Breed of Art Projects | Raw File
I’ve posted on this trend before, but the idea of finding nuggets within Google Street View (GSV) is clearly moving out into different directions. It’s interesting that in the same way photographing real events... Read more

Why is The TechCrunch Redesign Like Paris Hilton Doing a Sex Tape?

Posted by Jose Caballer on July 20th, 2011 at 6:14 pm

In this episode we define how users enter, are activated and become engaged with the website. If you have watched the previous three episodes and watched us define the users, define the website's business goals and align these you will see how these culminate in this episode.
Better yet if you have followed the controversy over the TechCrunch redesign here you hear us say that the "TechCrunch Redesign is Like Paris Hilton Doing a Sex Tape"
And back by popular demand, both Aure Gimon and the Sink Or Swim segment are back in the studio!. During this segment we review websites sent it by users and vote whether they "Sink" or "Swim".
For more This Week in Web Design go to:
http://www.youtube.com/show/thisweekinwebdesign

What is Alignmentization?

Posted by Jose Caballer on July 20th, 2011 at 6:11 pm

Ok I will admit that Alignmentization sounds like a crazy made up work, and maybe that is because it is. Groop strategy director Barrett Morse coined it in this episode of This Week in Web Design where we work to align the user needs and the business goals of the client and then prioritize these merged needs and goals. It's a dang awesome process if I say so myself.
Only if advertising media planners and agency creative directors knew how to do this. The world would be a great place.
If you have been following the "LIVE Redesign" of the This Week in network on my weekly show This Week in Webdesign this is a must watch. But even if you have not been watching you should carve out some time during you lunch break and watch us work.
For more This Week in Web Design go to:
http://www.youtube.com/show/thisweekinwebdesign

How to Create User Profiles and Prioritize User Needs

Posted by Jose Caballer on July 20th, 2011 at 6:04 pm

Creating User Profiles is something I learned during my 6 years at Razorfish, but how to do this in an effective and engaging way is something that I have learned over the last 10 years at The Groop.
It takes energy and good moderation skills. You have to encourage and reward your team in the process and you have to make it fun.
In this episode of my weekly show This Week in Web Design we continue doing a "LIVE Redesign" of the This Week in Network and allow our audience to watch us work live.
I encourage ad agencies that are not familiar with the user experience process to watch. It is a great exercise that can be used for websites and for campaigns.
Enjoy.