How often do you think about the context in which your media is received? If you are a media or strategic planner, probably a lot, but possibly not enough
A fascinating and charged post at Adaptive Path claiming ad agencies by their very make up are in capable of honest design work. Be sure to read the comments and the follow up post.
This is a glorious time for folks who work on designing for user experience. In the past couple of months, I’ve spoken at or attended conferences dedicated to mobile, converged digital media, and “the next web,” and again and again you hear from executives the importance of great user experiences.
In many ways, this is validating — at Adaptive Path we’ve been dedicated to demonstrating the value and importance of user experience for nearly 10 years. (Personally, I’ve been speaking and writing about it for nearly 15.) With such interest, it’s no surprise that there’s something of a landgrab taking place among firms who claim to do great user experience work.
Many of these firms come at it from an honest place. A desire to make the world a better place, and a recognition that improving user experiences can do that, even if only in a small way.
And then there are the advertising and marketing agencies.
Coming from a background of communicating marketing messages to consumers, these agencies have found... Read more