Move over SoLoMo - SoLoMoCo is here.
In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just connect with consumers via the mobile channel based on where they are, but also to enable transactions based on that context.
This time out, you'll get some outstanding insights from Jonathan Becher, CMO for softare giant SAP, and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes.
At the heart of the conversation: A new report from ABI Research that by 2017, one quarter of all online sales will come through mobile. Retailers can choose to do what they can to stem this tide, or capitalize on it in powerful ways through the power of SoLoMoCo.
SOCIAL + MOBILE + LOCAL + COMMERCE: MOBILE MARKETING ROUNDTABLE (PT 5)
>> CLICK HERE TO LISTEN TO: Social + Mobile + Local + Commerce & The Future of Retailing <<
Also, don't miss:
PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile
PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success
PART 3: Social + Mobile + Local & The Facebook Free-Fall
PART 4: Foursquare's New 'Promoted Updates' & The... Read more
Yesterday, I wrote about how the networks covering the Obama Inauguration were missing the boat on search engine advertising. Today, CNet reporter Stephen Shankland has covered Google searches around the inauguration (based on Google Trends reports) quite nicely.
Key takeaways: The fastest rising query in Google for Tuesday was "inauguration 2009 streaming." Number 2 was "cnn inauguration," number 4 was "cnn live stream," number 5 was "live inauguration" and number 6 was "watch inauguration live online." Explains Shankman: "every single one of the top 100 Google Trends searches were related to the inauguration on Tuesday. Many had to do with people's evident desire to find news about it or a place to watch a streaming video." (See the full list of 100-fastest rising searches here.)
Obama spent $7.5M in Google to become president. Looks like the networks covering his victory didn't learn from their subject's example.