Tagged 'twitter'

2015 in Review: A Social Media Benchmark & Content Summary for the Luxury Fashion Industry

Posted by Doug Schumacher on January 20th, 2016 at 10:50 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top luxury fashion brands in the US for 2015. We’ll analyze 9 category leaders: CHANEL, Louis Vuitton, Burberry, Dior, Gucci, Dolce & Gabanna, ARMANI, Calvin Klein, and Versace.
Highlights

Facebook is the largest social network, with just over 45% of the average fan count across all networks.
Instagram is the largest growing network for 2015, with an average growth rate of 197%. Facebook lost an average of 6% of fans.
Instagram captured over 90% of the average engagement for 2015.

'Big in 2016' Social Media Predictions: Video Eats the World, Organic Social Death Knell

Posted by Willie Pena on December 28th, 2015 at 12:37 pm

For 2016, we looked at some of the biggest trends, how they will evolve and what it will mean for social brands.

Social Media Benchmark and Content Trends for the Yogurt Industry

Posted by Doug Schumacher on December 9th, 2015 at 1:37 pm

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top soft drink brands in the US. We’ll analyze 5 category leaders: Chobani, Fage, Yoplait, Oikos Greek Yogurt, and Stonyfield.
Highlights

The largest network account among all these brands is Fage’s Facebook account with 1.25 million fans, closely followed by Yoplait.
Instagram is the fastest growing network, averaging a nearly 9% increase.
All brands appear to be promoting their posts on Facebook. Facebook is also the leader in engagement for this period.

Report: Social Media Benchmark and Content Trends for the Fruit Juice Industry

Posted by Doug Schumacher on November 24th, 2015 at 11:39 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top fruit juice brands in the US. We’ll analyze 9 category leaders: Dole, Naked Juice, Capri Sun, Ocean Spray, Minute Maid, Welch’s, SUJA Juice, V8, and Langers Juice
Highlights

The largest network account among all these brands is Dole’s Facebook account: 1.8 million fans.
Instagram accounts on average gained over 18% in fan growth, industry-wide.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement. And on average, engagement on Instagram is over twice that of Facebook, despite having only 2% of the Facebook fan count.

Report: Social Media Benchmark & Content Trends for the Energy Drink Industry

Posted by Doug Schumacher on November 18th, 2015 at 10:10 am

In this report we look at the fan counts, posting habits, engagement levels, and content themes of the top energy drink brands in the US. We’ll analyze 5 category leaders: Monster Energy, Red Bull, Rockstar Energy Drink, Burn Energy Drink, and 5-Hour Energy.
Highlights

The largest network account among all these brands is Red Bull’s Facebook account: 44.2 million fans.
Instagram accounts on average gained over 3% in fan growth, industry-wide. That compares to .37% for Facebook.
Between Facebook, Twitter, and Instagram, Instagram generates the most engagement. Facebook only has 54% of the total public engagement generated by Instagram.