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Are you a Writer?

Posted by Dan Nuckolls on June 4th, 2013 at 12:57 pm

If you are a writer, have you given much thought to the marketing and promotion of your book?
Probably not…you are a writer, not a marketer.
In order for your book to do well, you need someone who captures your purpose, can effectively communicate your story, and gets into the mind of your potential reader…with video.
If you are planning to put your book on Amazon, we know it’s possible to use video.
Also, you could use Social Video on Facebook, Twitter, LinkedIn, Google+, etc.
A video can also go in emails and be placed on your site to drive excitement.
The truth is, video works for anyone who wants to present themselves well.
The reasonable cost of a video can dramatically increase your sales.
With video, you can gain instant credibility.
Wouldn’t THAT be nice!?
by Dan Nuckolls
NuxxMedia.com

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Behavioral Storytelling: Social Media Content Strategy

Posted by Michael Leis on May 21st, 2013 at 1:43 pm

The brand insight is where a lot of teams stop with social, handing writers and designers a gaping void within which to structure a social media presence.
What results often times is either: 1) shoving traditional campaign structures into social networks, or 2) a big bowl of tactics that are stand alone gimmicks, giving neither the creators or brand managers a fair way to evaluate whether integrated campaign tactics actually do integrate. And when they do integrate, how do you create consistency without droning sameness?

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Three ways to get the most out of your out-of-office social media activity

Posted by Yuna Park on May 7th, 2013 at 6:49 pm

This post is the first in a three-part series with practical tips for marketers to pursue social and digital innovation.
Ever since my start in the world of digital and social media marketing, I’ve noticed that our kind is separated into two groups: those who go home after the workday and swear to lay off Facebook and the like, and those who cannot stop browsing those same platforms until their eyes shut for the night.
As someone who belongs to the latter camp, I’ve found that my personal social media activity has helped me throughout my career. Boiled down into three brief bullets below are what I believe to be easily adoptable best practices for getting the most out of your social media habits – and a way to never feel guilty about scrolling through a feed!

1. Follow competitors and industry-leading brands
This is an obvious one, but many in the field simply hit the “Like” button and never end up seeing content from these brands. You may also be tracking them in a dashboard during the workday or see them in an end-of-week report, but you may likely lose the context in which the content shined (or failed). Use a Twitter List... Read more

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Posted in Opinions, Social Media | 2 Comments »

The Summer of Social

Posted by Keith Pape on May 6th, 2013 at 3:42 pm

Summertime is fast approaching.
And as we move into a time of personal vacations with our families, or the busy brand sponsorship of summer events, like E3, Austin City Limits, Comic-Con and Coachella, our communication will certainly be different from previous years. How will this summer be different? Social services have integrated and evolved once again, greatly impacting the way we interact with one another. Smartphones with their diverse social-networking apps will change our summer work habits, not to mention my family vacation to Alaska. These new behaviors will provide new and exciting ways—for the brands that take advantage of these new methods—to be relevant and grab me, or I them, while I engage with my friends at key points during my travels.
Here are some of the hottest communication methods on the market, which will provide you, the consumer or savvy brand marketer, with the opportunity to get a leg up on staying relevant to your current customer and future consumer.
Vine – I really love the way stories can be told with Vine. The best videos are always the ones that have a few two- second clips of the real subject you are trying to convey,... Read more

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Posted in Opinions | 3 Comments »

The Top 5 Advantages For Private Engagements on Social Media

Posted by Adam Wexler on April 30th, 2013 at 8:04 am

Beyond the ability to market on a daily basis to your followers, a key advantage for capturing a relevant audience on Twitter is the ability to privately communicate with your top fans through Twitter’s direct message medium. If you have not captured a target as a follower, you’ll have to engage with them publicly and there’s plenty of reasons why this should not be considered the ideal means of communication.
As I detail below, here are the top five reasons for private proactive engagement:

Message Targets - With private messaging, you can target your fans based on your particular campaign objectives. A number of services allow you to target based on geography and interests as well as allowing for personalizing the engagements. With public messages, target your top prospects and/or influencers. With the limited number of tweets that are reasonable to push out per day, it’s crucial for your brand to get the most out of your directed outreach.

Message Varieties - With private messaging, all you have to do is perfect the one message that resonates best with your target audience. With public messaging, it’s important to add a variety of messages as many of your targets will click-through to your feed... Read more

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Posted in Social Media | No Comments »

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