Being and staying top of mind with existing and potential clients is essential for driving online performance marketing campaign results. Regardless of whether you are launching a Search, Affiliate, Email, Data Acquisition or Display Advertising initiative, those of us in digital marketing understand that maximizing brand messaging across all performance channels will greatly enhance the consumer experience. Customers won’t have to look for you. You’ll always be able to find them. However, some clients believe that the only way to garner such exposure is through social media. There is no question that social media is a significant marketing tool. But the online marketplace is far too complex and progressive to hedge all of your campaign bets on Facebook and Twitter. Social should not replace proven performance channels. It should be coordinated into a proper media mix.
Ineffective implementation of social media is a growing, problematic trend among digital marketers. Incorporating social media into a marketing campaign for the sake of using social media may get you “Friends” but it will fail to deliver revenue, which is the antithesis of an effective online performance program. By adding social to your performance media mix, your campaign will leverage consumer interest, heighten engagement and... Read more
The Ides of March have come and gone. Today's the first of April and the news is so hot, it's sizzlin'. Check out this mornings headlines!
This morning, Apple announced that Woz is returning to the company. To celebrate they have launched a new iPhone app that actually makes bacon.
In a press conference this morning, Michael Dell addressed the creation of single-client agency Enfatica. Mr. Dell was quoted as saying, "Boy, that was dumb."
Twitter monetization strategy revealed: porn.
Hulu introduces the world's first $6,000,000 CPM with bionic tracking.
AOL just gives up.
Alex Bogusky decides not to do any more interviews. "It's really about the brands, not me" said Bogusky, "Really. I mean it. No, really. I'm serious. Really."
Tonight on Spike TV: Guy Kawasaki and Robert Scoble battle to death in a steel cage to decide who shall be The Ultimate Twitterer.
More stimulus pork exposed: Congress earmarks millions to stifle mass whining about Facebook redesign.
Obama proposes to bail out ad industry. "This will complement the government's new auto business," he says. "Now we can do advertising for our Used Car Sales Event."
GM top spot goes... Read more