Tagged 'turn'

Here's Why Data Impacts Everything

Posted by Jonathan Gardner on February 4th, 2013 at 9:53 am

While there are many critical reasons to reform education and job training in this country, here’s one thing we definitely need to do: start preparing a generation of data scientists, analysts and engineers who know how to work with and leverage data to build our tomorrow. I know for sure that our future depends on it. We’re all data now.

Turn's Next Generation Media Buying and Optimization Platform

Posted by Bill Demas on January 26th, 2010 at 12:00 am

Today marks the release of the Turn 2.0 platform.  It's been in the works for while now – all part of an extensive technology initiative from a very talented team. 
Our 2.0 platform includes a series of feature upgrades designed to simplify and improve the process of buying custom audiences at scale.  Some of the new capabilities include:

Single-click deployment across all real-time bidding (RTB) inventory source
Automated budget allocation
An innovative new audience extension technology that increases the reach available for high value audience segments
Enhanced interactive graphical monitoring and reporting
An automated system for estimating audience reach and frequency before campaigns are launched

Since we began testing the platform in December, we've seen fantastic performance improvements in many of our campaigns.  Here are a few examples:

Major telecom advertiser: beat CPA goal by 53%
Entertainment software producer: beat CPA goal by 59%
Internet service provider: beat CPA goal by 59%
Luxury hotel brand: beat CPA goal by 45%

In addition to all of the advances in technology, we have been incredibly fortunate to have worked closely with great partners from leading agencies and advertisers.  Their feedback and insight has been important in developing a platform that meets real customer needs.  
Matt Spiegel, CEO of OMG Digital, said... Read more