Tagged 'triton digital'

Sleeping with the Enemy

Posted by Patrick Reynolds on December 11th, 2012 at 1:00 pm

It’s clear that media’s charter has changed. Beyond a slight course correction or even a pivot, we’re talking 180-degree change. Continue down the same path and you’re hot on the heels of dinosaurs.

A Flat PBR

Posted by Patrick Reynolds on July 16th, 2012 at 6:22 am

Less cynical people think it’s the result of us (especially marketing folks) living in a 140-character world. Abrvtn bcmes rqrd. Possibly. I’m all about brevity. I firmly believe distilling complex things down to their essence is not just good communication, but good thinking. Filtering and Processing are twin towers of great minds.

But there’s shorthand and there’s inside baseball. I think this is the latter.

Learning to Live with Our Technology

Posted by Patrick Reynolds on June 13th, 2012 at 9:17 am

The phantom vibration in my pocket from the iPhone that wasn't there was the least of it.
Yesterday I bit the Apple. I did what I was warned never to do. I put all my technology down and walked away. For twelve hours.
I'm blessed to commute by ferry. Having left my iPhone, iPad, and laptop locked away in my office (as much from me as from any would-be thieves) I set out on foot for the fifteen-minute walk from my office to the boat.
I played with the now impotent headphones in my pocket nervously. The first thing I noticed was the birds. Spring had sprung and they played call and response even amongst the office buildings and industrial landscape.
The next thing was the sirens. Goddamn but there are a lot of sirens in the city. Who knew? I wondered which were Police versus Fire or Ambulances. I feel sure I used to know. Was it my imagination or were some more urgent than others? Maybe just nearer?
I soon passed the Children's Museum (lots of chortles and squeeeels) and arrived at the boat.
That's when it hit me.
I felt like Ebenezer Scrooge tripping back through time or Patrick Swayze in "Ghost." That's a... Read more