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In the increasingly wired workplace, video can serve as one of our most effective communication tools. While, historically, visuals have served a critical business role in aiding the persuasion process and improving retention, using video and film content adds an unmatched level of excitement to business presentations. Popular video scenes can convey important ideas, generate enthusiasm and draw attention to your products, services, internal values and corporate objectives.
But while more businesses and their employees grow skilled enough to embed movie and TV scenes creatively into business materials, these activities also raise the potential for copyright infringement. In many cases, well-intentioned employees are unaware of the infringement risks or how they can obtain the required permissions to share the content more responsibly.
With these copyrighted materials finding their way into more and more corporate materials, let’s take a look at why film and TV scenes have become so popular in business, how organizations are using the content, and what your company can do to mitigate the associated copyright infringement risks.
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