How are you bringing B2C approaches to your B2B marketing?
Are you doing it at all?
For far too many B2B marketers, there's a view that never the two should meet. But as I write in my book THE ON-DEMAND BRAND, it's critical that B2B marketers realize business people are just that - people. And their exposure to B2C marketing approaches in their personal lives sets expectations for B2B marketing, whether B2B marketers like it or not.
But some savvy B2B marketers have caught on - big time.
Case in point: Our client LoopNet, the #1 online marketplace for commercial real estate.
Over the last few months, LoopNet has launched an integrated campaign that's predicated on a simple, yet powerful message: If your commercial listings aren't advertised on LoopNet, they may as well be invisible. That's because only LoopNet drives traffic to commercial real estate listings like literally no other option can.
Print, direct mail and online advertising developed by has articulated this theme in compelling, brand consistent fashion.
So when LoopNet decided to fete the luminaries of Los Angeles commercial real estate, we got to thinking: What if we took our message and super-sized it? What if we used a full-motion, building-size canvass to drive home... Read more
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Tagged 'traffic' 
LoopNet 3D Projection Magic (Video)
Tags: #looptrafficjam, 3d, advertising, band, branded, branding, commercial, concert, cre, dooh, entertainment, estate, experience, fender, gamification, go2, guitar, jam, la, loopnet, mapping, marketing, media, music, ooh, outdoor, pearl, productions, projection, real, social, traffic, Train, Video, viral
Posted in Creative Best Practices, Emerging Platforms, Entertainment, Opinions, Social Media, Websites, Wireless, Word of Mouth | No Comments »
9 Tips for Driving Traffic with Twitter
Twitter can be a powerful tool for communicating with your readers, finding inspiration, and getting new users. Here are nine tips for driving traffic to your site with Twitter; give them a shot and shoot us a tweet @imediatweet and @Skimlinks !
Tags: analytics, followerwonk, monetization, skimlinks, Social Media, tips, top 10, traffic, tweetdeck, twitter, twitter scheduling, Website
Posted in Social Media | 3 Comments »
'Social Viewing' In Action: 'Lost' Finale Attracts 13.5 Million Viewers – And Half A Million Tweets
In an alternate reality - or was it purgatory? - millions of television viewers had to run real-time commentary on the series finale of "Lost" instead of just watch.
Yes, ratings were strong - with 13.5 million viewers. But that's just the beginning.
Nearly a half million tweets - 437, 613 - were posted (to be fair, mostly during commercial breaks) in a flurry of "I knew its" and "WTFs" that took Twitter by storm.
In my new book THE ON-DEMAND BRAND (available everywhere books are sold), I look at the trend in "social viewing" and "participation TV" and how it's impacting the way shows are viewed, shared, dissected and even produced.
We saw a living laboratory on the matter during Sunday night's show - eclipsed only by the 780,000 tweets during this year's Oscar telecast.
So what's the appeal? As Anthony Soohoo, SVP and GM of CBS Interactive (which recently launched online social viewing rooms for fans of CBS' shows) recently told The Hollywood Reporter, "This takes people 3,000 miles away and makes them feel like they're sitting on the couch next to each other."
The other factor: Fodder for conversation.
How'd I know about the latest... Read more
Tags: finale, lost, traffic, twitter
Posted in Social Media | 3 Comments »
