This reminds me of that "Three Minutes in Italy" campaign from San Pellegrino where you control a robot on the streets of Sicily from anywhere in the world.
But here, you control a person outfitted with audio video tech who will do what you ask him to do so you can tour Melbourne before you actually go - vicariously taking in the sites and sounds you want to experience.
What if a brand like Pepsi let you, for instance, "attend" the Super Bowl? Or Red Bull brought you on its next crazy stunt - with you in control of the show?
People get worked up over "real time marketing" (basically brands using Twitter to comment on televised events as they happen).
Wouldn't this kind of thing take it to a much cooler place - bringing you to the televised event, rather than just consuming tweets about it?
Read more about the initiative here.
Ahoy affiliates! According to Tourism Review, the cruise industry is estimating a 6.6% increase in passengers in 2011. Reading that statistic your first impulse might be to shrug your shoulders at economic naysayers constantly preaching caution when launching travel and tourism campaigns. Though that is an understandable reaction, the saying “Patience is a virtue” should still hold true for affiliate marketers looking to capitalize on the projected boost.
Why is remaining patient significant? Affiliate and performance-based marketers have witnessed firsthand the evolution of the savvy consumer. Strategies have been put in place to engage these potential and existing customers such as online couponing and the integration of social media for user engagement. For travel and tourism, especially the cruise trade, the advent of the value conscious consumer is placing a renewed emphasis on audience-specific targeting to drive lead increases within the industry. Audience-specific targeting is particularly effective because it identifies and engages prospective consumers who have expressed interest and show a high propensity for conversion.
Quality not quantity is the campaign difference maker. I'm sure if you asked ten random strangers walking the frigid New York City streets if they would like to embark on a Caribbean cruise, at least nine of... Read more