Tagged 'tourism'

The Melbourne Remote Control Tourist (Video)

Posted by Rick Mathieson on October 10th, 2013 at 5:17 pm

This reminds me of that "Three Minutes in Italy" campaign from San Pellegrino where you control a robot on the streets of Sicily from anywhere in the world.
But here, you control a person outfitted with audio video tech who will do what you ask him to do so you can tour Melbourne before you actually go - vicariously taking in the sites and sounds you want to experience.
What if a brand like Pepsi let you, for instance, "attend" the Super Bowl? Or Red Bull brought you on its next crazy stunt - with you in control of the show?
People get worked up over "real time marketing" (basically brands using Twitter to comment on televised events as they happen).
Wouldn't this kind of thing take it to a much cooler place - bringing you to the televised event, rather than just consuming tweets about it?
Read more about the initiative here.

Top 10 in Digital Outdoor 2012 (Video)

Posted by Rick Mathieson on November 29th, 2012 at 2:09 pm

Is outdoor the new TV?
Thanks to digital, outdoor is quickly becoming that certain "had-to-see-it" element that, if done well, cuts through the clutter in a way most other channels today (digital or otherwise) simply can't.
One remarkable feature of this year's list is how many slots go to Coca-Cola, which simply owns experiential marketing these days. Another is the innovation in vending machines.
Here are our favorite initiatives of the year so far. Let us know if you agree.
10. Nokia Lumia Live Augmented Reality 'Angry Birds' Game
Flip the bird or just get your boogie on. It's all good.
9. Invisible Mercedes Benz
Not so much cutting through the clutter as phasing through it.
8. TNT's Dynamite Street Promo
Technically, the only thing digital here is the activation device. But the results are priceless.
7. Tic Tac's 'Bad Breath'
Kind of like a flash faint than a flash mob. But it's for a good cause.
6. Ford Pinball Park
Pinball wizardry meets the pitfalls of parking on a busy street.
5. 'Axe Anarchy': Outdoor Ads Visible Only If You're Wearing Sunglasses
Attention voyeurs of the world: Has Axe Anarchy have an ad for you.
4. Shafted: Elevator Riders Get Big Surprise from LG
Call it Schadenfreude in the elevator shaft.
3. Coke Zero '007' Vending Machine... Read more

Keeping Your Cruisin’ from Taking a Bruisin’

Posted by Daryl Colwell on February 9th, 2011 at 8:19 pm

Ahoy affiliates! According to Tourism Review, the cruise industry is estimating a 6.6% increase in passengers in 2011. Reading that statistic your first impulse might be to shrug your shoulders at economic naysayers constantly preaching caution when launching travel and tourism campaigns. Though that is an understandable reaction, the saying “Patience is a virtue” should still hold true for affiliate marketers looking to capitalize on the projected boost.
Why is remaining patient significant? Affiliate and performance-based marketers have witnessed firsthand the evolution of the savvy consumer. Strategies have been put in place to engage these potential and existing customers such as online couponing and the integration of social media for user engagement. For travel and tourism, especially the cruise trade, the advent of the value conscious consumer is placing a renewed emphasis on audience-specific targeting to drive lead increases within the industry. Audience-specific targeting is particularly effective because it identifies and engages prospective consumers who have expressed interest and show a high propensity for conversion.
Quality not quantity is the campaign difference maker. I'm sure if you asked ten random strangers walking the frigid New York City streets if they would like to embark on a Caribbean cruise, at least nine of... Read more