Tagged 'TMA'

Facebook & Interactive Images

Posted by Tom Edwards on January 30th, 2013 at 9:45 am

I have been following Stipple for a while now and with today's big announcement tied to Facebook support launched the platform to the forefront of my mind to support social content & publishing strategies. What is Stipple? If you have not heard about the service, Stipple allows you to embed interactive hotspots into an image to create additional connections directly within the image. Today's announcement is key for those who manage owned properties as now Stipple supports direct publishing support via Facebook a feature that has been missing to date.
Now it is possible to add a data driven overlay to an image that can create connections directly from the newsfeed that allow users to take action. Whether it is to drive to a branded destination such as the brands Facebook brand page or .com, create a quick path to purchase opportunity by linking the image to an e-commerce based product, embed a link to videos that relate to the image, or create additional connections as outlined below.

Today's announcement is a huge addition for those of us who manage Facebook brand properties. Combine this with my recent discussions associated with visual storytelling to drive engagement and you can create a rich... Read more

Recent Changes to EdgeRank Impact Organic Brand Reach

Posted by Tom Edwards on October 26th, 2012 at 6:06 am

On September 20th, 2012 Facebook rolled out a significant change to their EdgeRank algorithm. This change directly impacted the organic reach of brand pages on Facebook. According to initial reports, this change has potentially impacted organic reach for brand pages with a decrease per post upwards of 50%.

After the initial announcements, instead of simply reporting what the changes were, I wanted to see what a month's worth of data would look like to truly gauge the impact that our brands are seeing. Prior to jumping into the results, let's quickly recap how we got to this point.
WHY THE CHANGE?
Here is a quote from Facebook's Q2 earnings call... "Feed quality is crucial in order to not turn off users" - Mark Zuckerberg

Facebook is laser-focused on making sure the integrity of a users newsfeed stays as relevant as possible. With billions of pieces of content being shared, and brands trying to drive organic engagement through content, Facebook's EdgeRank algorithm serves as the overarching authority of what content ultimately gets surfaced to an individual user. Here is a previous post outlining EdgeRank.

Facebook also strives to maintain an 80/20 mix with 80% of the content coming from relevant organic content and the other... Read more