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Six Tips to Make a Great Video

Posted by Dan Nuckolls on May 21st, 2013 at 4:20 pm

Keep it Simple
A one-minute video is a recommended start, and you might find yourself liking that length, viewers do. You’ve got to keep things simple being careful not to over saturate the viewer with too much content. To retain what they are watching, people need “nuggets” if information so they can consume and think about it.

Structure the Video
The structure of your video is like a program at a play with a beginning, middle and an end. If you ramble on and leave people hanging, you’re better off not doing a video. It might make you look bad. Hire a professional copywriter that knows video. It’s worth the effort.
Develop Your Story
With every presentation, try to make it into a story. Give your information purpose for even being put into a video. People follow stories, they like to hear the conclusion, and they like to know you have things well thought out too. Stories that are communicated well can influence others. Use emotion to help stamp the video into the viewers’ mind.
Use Plain Terminology
You may be talking to people that know your industry, but some won’t or may not know what you know. Be inclusive and if you need to use an “industry... Read more

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Posted in Opinions | No Comments »

4 Tips to Get Mass Traffic on Your Social Media Pages

Posted by Drew Hendricks on October 30th, 2012 at 9:50 am

Social Media is a fantastic way to spread the word about your products, services, or brand. That’s because social media makes it so much easier for you to connect with your customers, fans and target audiences.
Nowadays, almost every business has their Twitter, Facebook, and Google+ accounts set up and optimized with their various target keywords and company information. But that wasn’t enough.
Unless they already had a strong brand name, these businesses didn’t instantly gain followers, likes, and a large fan base. So how did they do it?
Through promotion of course!
But the whole point of having these social media accounts to begin with was to promote your business, and now you have to figure out how to build traffic on these platforms too?
Well, the good news is that’s it’s not that difficult to do. In this post we’ll go over 4 simple marketing strategies you can implement to build a stronger social media following and get mass traffic going to your website. With these tactics, a little hard work, and consistency, you’ll notice a difference in your social media pages in no time.
Add Social Media On Your Website
Your website is the number one place visitors will look to find your social... Read more

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Posted in Social Media | 7 Comments »

9 Tips for Driving Traffic with Twitter

Posted by Meghan Bender on September 21st, 2012 at 8:30 am

Twitter can be a powerful tool for communicating with your readers, finding inspiration, and getting new users. Here are nine tips for driving traffic to your site with Twitter; give them a shot and shoot us a tweet @imediatweet and @Skimlinks !

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Posted in Social Media | 3 Comments »

8 Tips for Video Game Social Media Marketing Success

Posted by John Newell on January 11th, 2012 at 4:00 pm

Face it, the old ways of marketing are dead and that means you need to be executing expansive online marketing campaigns. With over 1 billion active users on Facebook and Twitter alone, it’s obvious that social media is the new crux of your video game marketing campaigns. To be successful, there are 8 things you need to do. Read this and then go do it.
Who’s in charge here?
Establish your Facebook, Twitter, Youtube, and Google+ as the go-to authority for all the information your fans need. First, develop and release creative content on a regular basis. Write and schedule updates well in advance that include events, contests, videos and other content. Be prepared to throw some of that out the window and update on the fly as needed.
Second, have a social media manager in place that is engaging and replying to users’ questions, comments and responses in real time. Do (and continue to do) those two simple things and fans will know you’re the boss.
Let’s Get Hardcore!
Hardcore gamers are fewer than casual gamers but they are the most vocal, and therefore influential in the success or failure of your campaign. Get them on your side fast by gaining public support from... Read more

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Posted in Entertainment, Social Media | 6 Comments »

All Marketers Are Geniuses: “Smart is In”

Posted by Josh Shatkin-Margolis on October 26th, 2011 at 9:35 am

As VP of Media Technology & Analytics, Josh Dreller ensures that Fuor Digital stays on the cutting edge of all online marketing technology. He is passionate about media measurement and how marketers reach consumers with multi-channel web strategies. He recently sat down with us to share his take on the industry and where he sees genius.
1. You might know more about analytics than anyone in the digital industry. At the end of the day, how does search data help marketers do their jobs and reach consumers?
Ha! First, let me thank you for anointing me king of analytics. I’d love to accept that title, but some of the pure analytics folks who only work on that side of the industry might debate that. As a media technologist, it’s important for me to stay well versed at a high level on many disciplines in digital marketing; obviously analytics are an important piece to the puzzle so a good deal of my foundation has been immersed in thinking about measurement and its practical application.
In terms of search, you just can’t do it right without the data. Sure, anyone can load a Google AdWords campaign and bid on some keywords, but they’re not going... Read more

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