Tagged 'tips'

Search Engine Optimization Non-Secrets Revealed

Posted by Kent Lewis on October 27th, 2015 at 1:28 pm

I was talking with my friends at Clutch recently about the complexities of search engine optimization (SEO). Clutch conducted a good deal of research to determine the best search engine optimization (SEO) vendors across the country and asked why so many companies were happy to invest significant dollars into building a website, but such a large percentage were still not going the extra mile to ensure their new investment was optimized for maximum visibility in search engines. We agreed it would make sense for someone qualified (like yours truly) to revisit the latest in SEO strategies, tactics and trends to help educate slow-adopters.

Create a Social Media Strategy on a Shoestring with These Six Tips

Posted by Kent Lewis on October 7th, 2015 at 9:01 pm

Social media has evolved significantly, yet many small and medium-sized businesses (SMBs) are still struggling to consistently create and promote compelling content. This article provides a six tips and tricks for anyone with limited time and resources interested in creating a more visible and engaging presence in social media.

Making the Most Out of LinkedIn

Posted by Emily Weeks on February 11th, 2014 at 9:55 am

Do you have a LinkedIn account? If the answer is yes, continue on. If no, stop what you’re doing (presumably reading this blog post), and take 5 minutes to create an account – trust me – you’ll thank me in the future.
Now, safely assuming everyone reading this has a LinkedIn account, the question remains: “How can I make the most out of my time on it?” It doesn’t have the entertainment appeal of Facebook or Twitter, it doesn’t have the visual appeal of Instagram or Pinterest. Truth be told, it might not be the social media site you spend hours a day on. But that being said, the value you get out of 30 minutes on LinkedIn may be far greater than the 2 hours you spend mindlessly scrolling through your Instagram feed.
One of the downfalls of LinkedIn is its connotation—people often think of it as just an online resume – but it’s much, much more than that. While it does serve this purpose, it also functions as an online networking portal, a news source, and a search engine for individuals, companies and even jobs themselves. After all, it is the world’s largest professional network. Did you know LinkedIn is... Read more

The 7 Tips to Building Relationships, Not Barriers.

Posted by Daniel Alvarez on October 17th, 2013 at 10:00 am

In a sales-driven world, it can be hard to remember that the majority of salespersons are not the run-of-the-mill wheeling and dealing sharks you may have heard of. In fact, the best salespersons are the complete opposite. They have mastered what the stereotypical salespeople have not: listening. Yes, you read that right- listening is the cornerstone to building a business relationship. Hell, it’s probably the foundation for any type of relationship but I’ll leave that for a future post.
Sales drive businesses to improve their offerings, it’s what create competition between companies and it’s the reason the majority of us have a job. Because at the end of the day, somewhere down the pipeline, someone is making a sale. And the creative space is no different.
In our space, creating lasting relationships with clients and potential clients is of utmost importance. The main reason being we’re not in a transactional environment, we rely on ongoing business dealings with the same client rather than a turn and burn approach. In addition, our sales cycle is much longer; we have many meetings prior to the start of a project and finally, sell through education. As you educate your client, you’ll become a resource, an... Read more

4 Tips to Get Mass Traffic on Your Social Media Pages

Posted by Drew Hendricks on October 30th, 2012 at 9:50 am

Social Media is a fantastic way to spread the word about your products, services, or brand. That’s because social media makes it so much easier for you to connect with your customers, fans and target audiences.
Nowadays, almost every business has their Twitter, Facebook, and Google+ accounts set up and optimized with their various target keywords and company information. But that wasn’t enough.
Unless they already had a strong brand name, these businesses didn’t instantly gain followers, likes, and a large fan base. So how did they do it?
Through promotion of course!
But the whole point of having these social media accounts to begin with was to promote your business, and now you have to figure out how to build traffic on these platforms too?
Well, the good news is that’s it’s not that difficult to do. In this post we’ll go over 4 simple marketing strategies you can implement to build a stronger social media following and get mass traffic going to your website. With these tactics, a little hard work, and consistency, you’ll notice a difference in your social media pages in no time.
Add Social Media On Your Website
Your website is the number one place visitors will look to find your social... Read more