In a system of established cable and television business models with restrictive syndication, it seems the only way to push the evolution of video forward is to approach distribution in as many angles and in as many territories as possible. HBO is finally embarking on this frontier with their recent announcement of HBO Nordic AB, a service that will provide HBO content direct to consumers for the first time in Europe. This move is a symbol of changing audience expectations and the very real opportunities that exist for video producers and publishers if they will only tap in.
Tags: content distribution, cord cutters, cord cutting, direct to customer, hbo, HBO GO, HBO Nordic AB, Hulu, netflix, time warner, traditional television, Video distribution, video producers, video publishers, video syndication
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In the fight to capitalize audience migration to the web, Time and Martha Stewart are the undisputed heavyweight champs among magazine publishers, reports Ad Age. Time leads in total revenue with $245 million (10 percent of all ad revenue). But Martha Stewart leads in percentage share. Online ad revenue there accounts for 12 percent ($14 million) of all ad revenue.
Ad Age notes that Martha Stewart's decision to focus on ad sales, rather than e-commerce and other revenue streams back in 2005 appears to have paid off.
Also of note, Rodale (Men's Health, Prevention) boasts 40 percent of digital revenue from e-commerce. And Condé Nast ranks near the bottom of Ad Age's survey with just three percent ($104 million) of total revenue from online ad sales.
Maybe I was just being naïve, but the Condé Nast numbers came as something of a surprise to me. I love the clean, elegant design of their online properties (Wired, The New Yorker). But the more I thought of it, the more it made sense. For one, Condé Nast's sites (seem to be) less ad-heavy than Time Warner's (Sports Illustrated, Entertainment Weekly). And second, I visit many Time Warner properties on a weekly basis,... Read more