Tagged 'tim ash'

Startup Marketing Conference: Conversion Hacking The Brain

Posted by Kent Lewis on October 23rd, 2014 at 2:16 pm

One of the Godfather’s of landing page and conversion rate optimization, Tim Ash, CEO or SiteTuners, kicked off the afternoon sessions at Startup Marketing Conference. He felt obligated to start at the bottom (of the brain), as it affects how we design successful LPO/CRO campaigns.
For starters, your reptilian brain is…

Lazy
It likes simple choices
It has no patience
It’s automatic

And we as human animals survive by following the four F’s:

Fight (within seconds of meeting people, we figure out how we would kill them)
Flight
Feed (we need to eat to stay alive)
Fornication

Then Ash touched on how your brain actually works*:

Is it dangerous? -> Deal with it or, if yes…
Is it novel? -> Ignore it, or, if yes…
Consciously explore it.

*95 percent of our actions are pre-conscious.
Then Ash revealed The New Sales Funnel:

The Brain Stem
Limbic System
Neocortex

The goal is to make sure consumers have a small number of clear choices. He adds a caveat in regards to The Long Tail, where more choices are better, but only for specific situations (like looking for music, a book or movie). It doesn’t work when making business decisions (whether it be a pen or marketing automation platform). Here are a few LPO/CRO strategies:

Remove similar choices (they are distracting) and keep it... Read more

On the Third Day of Christmas, HMG Gave to Me: Three Experts Blogging

Posted by Amy Kauffman on December 18th, 2012 at 6:00 am

At HMG Creative, we know that like most things in life, blogging is better when done with friends. So we searched from coast to coast to bring you some of the most-respected marketing experts in the business. We know it is important to not only share our thoughts and insights, but impart the expertise and perspective of others; and we think these 3 individuals got it going on. Enjoy opening these 3 gifts from industry experts and friends of HMG Creative.
6 Ways to Use Images to Improve Your Web Conversion Rate by Tim Ash
CEO SiteTuners, Author, Landing Page Optimization
5 Types of Blog Content That Drive Engagement by Shelly Kramer
Founder and CEO V3 Integrated Marketing, FORBES Top 50 Social Media Influencer
3 keys to Scaling Content Marketing Success by Lee Odden
CEO TopRank Marketing; Author, Optimize

How can you be a part of the fun festivities of the 12 Days of Christmas, you ask? By Liking us on Facebook or Following us on Twitter, if you don't already. (You don’t want to be on that naughty list, do you?)
and follow me on Twitter, too! @amykauffman