Tagged 'TheMarketingArm'

Facebook & Interactive Images

Posted by Tom Edwards on January 30th, 2013 at 9:45 am

I have been following Stipple for a while now and with today's big announcement tied to Facebook support launched the platform to the forefront of my mind to support social content & publishing strategies. What is Stipple? If you have not heard about the service, Stipple allows you to embed interactive hotspots into an image to create additional connections directly within the image. Today's announcement is key for those who manage owned properties as now Stipple supports direct publishing support via Facebook a feature that has been missing to date.
Now it is possible to add a data driven overlay to an image that can create connections directly from the newsfeed that allow users to take action. Whether it is to drive to a branded destination such as the brands Facebook brand page or .com, create a quick path to purchase opportunity by linking the image to an e-commerce based product, embed a link to videos that relate to the image, or create additional connections as outlined below.

Today's announcement is a huge addition for those of us who manage Facebook brand properties. Combine this with my recent discussions associated with visual storytelling to drive engagement and you can create a rich... Read more

Visual Facebook Timeline for Brands Overview

Posted by Tom Edwards on February 29th, 2012 at 3:21 pm

Today marked a day that we have been anticipating for a few weeks now. No not leap day, but the launch of Facebook's timeline for brand pages. Brands have an option to now preview or publish their brand pages with the comprehensive roll-out happening on March 30, 2012.

Instead of going into a lot of detail out of the gate, I am changing the normal format and going with a more visual representation of changes as well as guidelines for some of the changes based on the roll-out of my Facebook Timeline Brand Page.

Below is an example of the Legacy posts / Brand Milestones. Note the ability to append location & date and to post current & back-dated updates without pushing into the newsfeed. Also note that milestones will appear as full-page width updates vs. the staggered approach used for regular updates.

Once the milestone is published, you have the option to "pin the post" to create a semi-static piece of content towards the top of your brand timeline. Pins can be stories, photos, videos, campaigns, tab cross promotion, contests, etc... this is handy for promotions and highlighting key events or even simply highlighting your fan of the week. Once you have... Read more