In 2013 one platform created more requests for POVs and testing from our Fortune 500 clients than any other. That platform… Tumblr.
What makes Tumblr unique? The platform is a hybrid of social & the web. Tumblr provides a massive (225m monthly uniques) and highly engaged audience as well as complete creative control over the look & feel of the experience. This is a valuable proposition for extending the equity & discoverability of a brand's digital presence.
Tumblr can serve as a campaign destination or social hub which has become a lost element within the social ecosystem. Most social platforms have moved away from a destination approach and are focused on atomized content engagement. Meaning the emphasis is on making sure your content is engaging enough to capture users attention within a short amount of time.
With Tumblr, brands are not limited to a single media type, there are no design restrictions and no character limits. A brand can create a compelling experience that transcends the social stream and maps to discovery through traditional channels such as search.
Here is an example of THE SIGNAL from Lexus. Note the design freedoms of the platform.
Other key elements to consider: Tumblr blogs can support custom URL’s... Read more