Tagged 'the future of buying'

How Ready is Your Organization for the New Social Buyer Persona?

Posted by Tony Zambito on May 2nd, 2011 at 6:17 am

Image by daniel_iversen via Flickr
As we continue to experience the evolution of the social age, one thing we can be sure about is the march of progression will pick up its’ steady beat.  The evolution or as some may call it – the revolution – will continue to happen and most likely at an increasing rate.  The new social buyer is an outcome of this evolution and it has forever changed the dynamics of the seller and buyer relationship.
Buyer behavior most certainly will continue to undergo major transformations each time a new technology is introduced that alters the seller and buyer relationship.  Most of what we’ve witnessed in the past few years has been related to the impact of social media and networking technologies.  Here is a key issue facing organizations today: each time a new social technology is introduced, it ultimately alters the buying behaviors of the new social buyer persona.  Adding further to the complexity of this issue is that company’s today are struggling to keep pace and adapt their marketing and selling teams to the rapid pace of modified buyer behavior.
This issue and the surrounding complexities call into question, for organizations today, their readiness for adapting to... Read more