Tagged 'texting'

10 Digital Age Coke Taglines—From The Distant Past

Posted by Rick Mathieson on January 24th, 2016 at 2:46 pm

A sip down memory lane reveals past may be prologue for this venerable brand.

Use SMS to Win Love, Leads, and Revenue

Posted by Neil Spencer on February 14th, 2013 at 4:32 pm

Worldwide, an estimated 9.6 trillion text messages were sent in 2012. This number is staggering, and with Valentine's Day upon us, its important to look at how people are using text messaging to interact with each other. Sweethearts flock to this service to send a quick, "I'm thinking about you," (or racier) note to their loved one when phone calls aren't required. There's also a way for businesses to use SMS to win love, leads, and revenue. There are several similarities between building a personal and business relationship, and we'll take a look at how businesses can learn a thing or two from them.

Don't Leave a Message

Posted by Dan Roche on January 16th, 2013 at 9:48 am

When was the last time you purchased an answering machine? I bet you can’t remember. I certainly can’t. Do you even know how much they cost these days? I actually had to Google to see that I could obtain one of these basic devices for six or seven dollars.
Not only have I not purchased an answering machine, or voicemail service, but I rarely even leave voicemail messages. It seems I’m not the only one. According to Internet phone company, Vonage, the number of voicemail messages has dropped eight percent (comparing figures from July 2011 versus July 2012). So, what is happening to voicemails?
People just aren’t leaving voicemails, and even fewer people are checking them. Vonage also found that voicemail retrieval dropped 14% (July 2011 versus July 2012).
Texting, emailing and instant messaging are quickly replacing voice calls and messages. Phone calls and the subsequent voicemails are seen as interruptions and are often met with annoyance and apathy. Written messages, on the other hand, are viewed as less invasive. For me, I can respond to a text message or email with a quick, short response, but returning a voicemail always involves more time. Also, by providing written responses, I can clearly outline... Read more

Text Messaging—Newly Discovered Platform for Branding and Marketing

Posted by Roni Haim on July 25th, 2012 at 9:17 am

The average American adult sends or receives over 500 text messages per month, totaling 8 trillion text messages sent in 2011 alone. The large majority of U.S. consumers— a whopping 80%—indicate that sending a text message is their preferred way to send a message to a friend. Both in the U.S and worldwide, the SMS text-messaging platform is growing and being recognized as the preferred communication medium.
Marketing and branding professionals are beginning to grasp the importance and relevance the text-messaging platform has to marketing efforts. In the same way the Internet and social media networks are proving to be strong marketing tools, text-messaging is presenting itself as an untapped platform and resource for marketing and branding professionals looking to drive brand awareness and loyalty. As marketers have learned, it’s most strategic to meet customers where they already are—like the text-messaging platform.
Branded Text-Messaging
For the first time ever, image-rich icons are making their way to the hands of consumers. For the average American, this means a deeper dimension to the meaning and personalization of daily communication, with the ability to send enhanced text message with more than just black and white words. For brands, image-rich icons enable the integration of company branding... Read more