Tagged 'television advertising'

Business Models Cord Cut, Too. Google’s Move Away from TV Advertising

Posted by Atul Patel on September 28th, 2012 at 5:30 am

Cord cutting isn't just a consumer topic. Business models can fall victim to the trend, as well. Google recently announced that it will be shutting down its marketplace for traditional television advertising to focus on digital video solutions. It is clear that even the largest advertising platforms can no longer invest in trying to better the 'old' system, and must move full-steam ahead with digital video to stay competitive.

Beyond the Box: The Metamorphosis of Television

Posted by Denise K. Myers on January 31st, 2012 at 10:49 am

- Co-authored with Jacqueline Johnson, assistant media planner/buyer
TV Everywhere could be a big moneymaker for advertisers and networks. Viewers now have the option of watching their favorite shows on TV at home, on their laptop or even on their mobile device at no additional cost, which will change the way TV is purchased from a media standpoint.
Gone are the days when the family would gather in the family room to watch their favorite primetime TV shows. The VCR dabbled in changing this habit, but the DVR completely mastered this concept. Now viewers have the option of watching their favorite shows on TV at home, on their laptop or even on their mobile device at no additional cost. This concept is known as TV Everywhere.
The growing demand for TV Everywhere has transitioned TV from a platform device to an experience, which is beneficial to both the viewers and advertisers.  With TV Everywhere, cable operators are allowing mobile access to customers who pay for TV service, improving customer satisfaction and creating new revenue opportunities. And one of the main perks is that unlike DVR, consumers do not have to plan ahead to use it.
TV Everywhere could be a big moneymaker in the... Read more

The Future Of TV Won't Be Televised

Posted by Rob Rose on November 21st, 2009 at 12:00 am

On Monday, January 4th 1954 the New York Times ran a story entitled "Television In Review: NBC Color."  It was a review of one of the very first color television live broadcasts - that of the Tournament of Roses Parade held on New Year's Day.
One of the most fun and fascinating things about that article is that how the reviewer laments the limitations of the new technology.  In one passage, he says "another difficulty is...the size of the picture... roughly 12 1/2 inches.  Since it is necessary to sit much farther away than from a black and white set, one wonders how big a color tube will need to be to be practical..."
Wouldn't that reviewer be amazed by the 150 inch flat screen plasma that sit in homes today.
It's sometimes hard to remember that there, indeed, was a day when there was a difference between "color television" and "television".  Today, it's just Television.
Three seemingly unrelated things happened this week that I think move us into a similar phase with content related to television and the Internet.
Let's look at each quickly:
Oprah announced the retirement of her show 
Yes, Oprah is leaving... Read more