Tagged 'technology'

The Case for Cookies: 5 Ways They Make Life Better

Posted by Nick Matarazzo on October 14th, 2013 at 10:05 am

Recent talk around big data, retargeting, and the potential impact on consumer privacy has unleashed a torrent of criticism and controversy, especially in the wake of the NSA shake-up.
Individual privacy is important, and no (sane) person supports identity theft. But we should be talking more often about how credible businesses are using data to create better consumer experiences.
Recent research has turned up a few insights into how consumers feel about retargeted advertising. An August 2013 eMarketer article citing a study by Adroit Digital and research company Toluna revealed that, “Thirty percent [of those surveyed] had a positive or very positive reaction to retargeted ads vs. 11% who felt negatively about them.”
Our search engines anticipate our queries, music streaming sites know what we want to hear, and our favorite e-commerce companies know what incentive will get us to “add to cart,” so why wouldn’t we want advertising with relevancy?
Here are the five reasons I’m making the case for cookies.

1. We Get Relevancy
The age of unleashing a barrage of ads on every user is over. Attention span is short, space is limited, and marketing dollars are being spent as efficiently as possible. If I’m in the market for a new luxury... Read more

5 Flat Design Principles Your Business Should Adopt

Posted by Calvin Sellers on July 24th, 2013 at 12:08 pm

The concept of flat design has been around for a very long time, but it has taken a position of prominence in recent years. In simple terms, flat designing is using very basic, two-dimensional design concepts to create a mobile app or a webpage. Some designers feel that flat designing is too simplistic, but there are ways to utilize flat design concepts that can make your app or website more user-friendly.
Relevant Text Fonts

Image via Flickr by coleydude
One of the principles of flat designing is to utilize fonts that are basic, but are also relevant to the content. For example, an important piece of text would get a strong and basic font, instead of a flowery and decorative look. By utilizing relevant text fonts, you can get a message across to mobile audiences more effectively and much more quickly. One of the benefits of enterprise mobility management is the ability to keep everything updated and in sync across multiple platforms.

Image via Flickr by Rubber Dragon
Flat designing tends to use brighter colors than most other forms of web programming. Designers can use this concept to help make important parts of their app or website stand out without causing them to clash with other... Read more

Online Advertising Has Come So Far. Why Hasn't Ad Testing Caught Up?

Posted by Mitchell Weisman on July 23rd, 2013 at 6:00 am

Online advertising has evolved at an explosive rate. The basic static banner ads of the 90’s have been replaced with highly sophisticated, carefully targeted, wildly interactive cross-platform experiences. Testing the efficacy of these ads, however, has experienced no such evolution.

Demands of B2B Marketing Now Moving Faster than B2C

Posted by Atchison Frazer on June 11th, 2013 at 11:30 am

B2B enterprise marketing is more about creating strategic, differentiated content that’s relevant to very rapidly shifting market conditions, primarily driven by faster moving start-ups, emboldened by open source technology, with the will and daring to bet their company on the pursuit of bold innovation.

The future is here: A look at how technology has transformed the grocery shopping experience

Posted by Manuel Rosso on June 10th, 2013 at 9:01 am

The coming storm of change to the grocery industry isn’t going to happen; it’s already here. Something exciting is happening, and many don’t yet recognize it. For the first time since the introduction of barcode scanners to the grocery store over 40 years ago, radical new technologies that have the ability to massively impact the way consumers interact with their store have arrived. The grocery industry no longer needs to wait for more advanced technology or consumer adaptation to make a move, as the smartphone that 58 percent of Americans have with them at all times has the ability to deliver a wealth of information to the shopper at the right time and the right place. The world has changed for the consumer, and we’re seeing what were once considered tedious, time-consuming responsibilities made simple and seemingly effortless.
Let’s take a look at how the grocery shopping experience has significantly changed for Mary, a mom of three, starting with the planning stages of her shop.

Then: At one point in time, browsing the sales circular for all of her favorite stores meant digging through piles of paper and taking note of any interesting deals and specials. Once that daunting task was... Read more