We’ve all heard the tales of start-ups whose halls are littered with the debris of territorial NERF gun disputes and house impossibly cheerful employees who work flex hours and play pranks on each other around the office. Whether you’re secretly jealous or not, it can be hard to take this kind of thing seriously as an agency intent on getting down to business.
But loosening up now and then could pay off. Especially in marketing and communications, this can help you hire and retain talent, keep new ideas flowing, and stay ahead of the curve (instead of stuck in a rut). Whether you’re a start-up or not, there is real data behind adding a little “start-up culture” to your office.
3 Big Reasons to Do It
If the argument, “wouldn’t you be happier working at a place like this?” isn’t enough to convince you, here are three big reasons marketers should embrace creative work environments.
Engaged employees = more productive employees. Gallup research shows significant differences between organizations that engage employees and those who don’t. Top-performing organizations make employee-engagement a foundation for how they operate, and have employees who are more productive, more profitable and more customer-focused than their counterparts.
Your employees will be engaged,... Read more