Tagged 'technology'

5 Flat Design Principles Your Business Should Adopt

Posted by Calvin Sellers on July 24th, 2013 at 12:08 pm

The concept of flat design has been around for a very long time, but it has taken a position of prominence in recent years. In simple terms, flat designing is using very basic, two-dimensional design concepts to create a mobile app or a webpage. Some designers feel that flat designing is too simplistic, but there are ways to utilize flat design concepts that can make your app or website more user-friendly.
Relevant Text Fonts

Image via Flickr by coleydude
One of the principles of flat designing is to utilize fonts that are basic, but are also relevant to the content. For example, an important piece of text would get a strong and basic font, instead of a flowery and decorative look. By utilizing relevant text fonts, you can get a message across to mobile audiences more effectively and much more quickly. One of the benefits of enterprise mobility management is the ability to keep everything updated and in sync across multiple platforms.
Colors

Image via Flickr by Rubber Dragon
Flat designing tends to use brighter colors than most other forms of web programming. Designers can use this concept to help make important parts of their app or website stand out without causing them to clash with other... Read more

Online Advertising Has Come So Far. Why Hasn't Ad Testing Caught Up?

Posted by Mitchell Weisman on July 23rd, 2013 at 6:00 am

Online advertising has evolved at an explosive rate. The basic static banner ads of the 90’s have been replaced with highly sophisticated, carefully targeted, wildly interactive cross-platform experiences. Testing the efficacy of these ads, however, has experienced no such evolution.

Demands of B2B Marketing Now Moving Faster than B2C

Posted by Atchison Frazer on June 11th, 2013 at 11:30 am

B2B enterprise marketing is more about creating strategic, differentiated content that’s relevant to very rapidly shifting market conditions, primarily driven by faster moving start-ups, emboldened by open source technology, with the will and daring to bet their company on the pursuit of bold innovation.

The future is here: A look at how technology has transformed the grocery shopping experience

Posted by Manuel Rosso on June 10th, 2013 at 9:01 am

The coming storm of change to the grocery industry isn’t going to happen; it’s already here. Something exciting is happening, and many don’t yet recognize it. For the first time since the introduction of barcode scanners to the grocery store over 40 years ago, radical new technologies that have the ability to massively impact the way consumers interact with their store have arrived. The grocery industry no longer needs to wait for more advanced technology or consumer adaptation to make a move, as the smartphone that 58 percent of Americans have with them at all times has the ability to deliver a wealth of information to the shopper at the right time and the right place. The world has changed for the consumer, and we’re seeing what were once considered tedious, time-consuming responsibilities made simple and seemingly effortless.
Let’s take a look at how the grocery shopping experience has significantly changed for Mary, a mom of three, starting with the planning stages of her shop.
Circulars

Then: At one point in time, browsing the sales circular for all of her favorite stores meant digging through piles of paper and taking note of any interesting deals and specials. Once that daunting task was... Read more

Here's Why Data Impacts Everything

Posted by Jonathan Gardner on February 4th, 2013 at 9:53 am

While there are many critical reasons to reform education and job training in this country, here’s one thing we definitely need to do: start preparing a generation of data scientists, analysts and engineers who know how to work with and leverage data to build our tomorrow. I know for sure that our future depends on it. We’re all data now.