Tagged 'tech'

Budweiser Toasts Facebook-Integrated 'Buddy Cup' – Clink to Make Friends (Video)

Posted by Rick Mathieson on April 30th, 2013 at 8:38 am

I'll drink to that.
As I write in my book THE ON-DEMAND BRAND, we've reached a point now where brands should no longer view social media as a cool new way to connect with consumers.
We must now view social media as a means by which we as brands can enable consumers not just to connect with us, but to each other. And not just in some virtual space, but in the physical world as well.
This initiative can help break the ice in a social setting - as well as continue the conversation (and/or flirtation) after that beer (or the many, many beers, as the case may be) is gone.
Cheers to Bud for the bold idea.
Read all about it, here.

Mobile Phone Branding: An Overview of the Race to the Top

Posted by Bri Bauer on March 11th, 2013 at 5:38 pm

It’s customary for mobile tech companies to show off their new products at heavy-hitter trade show events like the Consumer Electronics Show and Mobile World Congress (MWC).

5 Ways Small Business Owners Can Stay on Top This Year

Posted by Bri Bauer on March 5th, 2013 at 10:41 am

The mood among the nation's small business owners is picking up.
After the Wells Fargo/Gallup Small Business Index plunged 28 points to -11 in November 2012, the most pessimistic level in two years, the most recent index indicated small business owners are feeling more optimistic: The index improved 20 points to +9 for the first quarter of 2013. The survey, conducted Jan. 7-11, signifies increased optimism among business owners about their overall financial situation for the next 12 months. Seventy-one percent of business owners expect the number of jobs at their companies to remain the same during this time, and 17 percent expect to add jobs in the next year, too.
What's the prognosis for your business over the next 12 months? Are you feeling less gloomy about its future, as well? Every small business owner contends with issues surrounding market size, competition and demand, but the internal factors that focus on operations, strategy and leadership are within your control. Smart small business owners know that attention to these areas keep them out of the red:
Price for Profitability
Identifying your profitable price point is key to keeping business in the black. If you find you need to raise your prices, there are several... Read more

How to Optimize Your Website for Mobile Viewing

Posted by Neil Spencer on January 21st, 2013 at 10:00 am

There are over 80 million smartphones in circulation throughout the world. Which means we are truly entering an age of "always on" and "on-the-go." This new mobile explosion is changing the way we receive and interact with content, whether we're paying bills, answering emails, ordering food, checking our favorite sites - news/design - or purchasing our favorite products on Etsy.

The Rise of the Second Screen

Posted by Neil Spencer on November 12th, 2012 at 2:48 pm

Where will the reach of the Internet invade next? Those of us who love our television programs are increasingly watching them with our mobile devices in hand. We use them to find our information related to things we've seen, and connect on our favorite social networks like Facebook and Twitter.
Shows like AMCs The Walking Dead really play things up in the social sphere, asking fans to create or comment on different hashtags for each episode, then discussing them on the air. This extra interaction is often happening during the advertisements, and the "second screen" trend is changing the way people view TV in surprising ways. See more about TV going social in the below infographic from Confused.com.