Tagged 'tech'

5 Ways to Attract Top Talent (Even When You’re Not Facebook or Google)

Posted by Laura Schooling on June 18th, 2015 at 9:04 am

It’s hard to find great talent. This is has always been one of my top challenges, but never more so than now when many tech giants and startups lead recruitment by focusing on the perks. How many job listings have you read that start with: free lunch, a game room, and unlimited vacation?

Financial Fraud in the Digital Age

Posted by Morgan Sims on October 21st, 2014 at 1:15 pm

New England College Online

How Smartphones Have Changed the Entertainment Industry

Posted by Morgan Sims on September 15th, 2014 at 1:59 pm

Smartphones have changed a lot about modern life. The entertainment industry has certainly experienced a lot of challenges. Here are four ways that smartphones have changed the industry.
Audiences are Laughing at You, Not With You
The evolution of 4G phones has changed the way that people experience the world. It doesn't take long before smartphone owners start to rely on their devices for everything from directions to Internet access.
As people have gotten used to carrying small, Internet-ready devices, problems from past decades start to look humorous instead of dramatic. Iconic '80s movies like National Lampoon's Vacation and Friday the 13th look silly to audiences yelling at main characters to just call someone for help.
When the Griswolds get lost in the desert, older viewers who grew up without mobile technology have to explain to younger audiences that Google Maps wasn't an option. When a murderer creates havoc at Crystal Lake, young viewers throw their hands up in disbelief because no one calls the police.
When TV and cable stations air movies made as recently as two decades ago, they have to know that young viewers will find the plots frustrating because they don't seem relevant to the way people solve problems today.
Everyone on... Read more

Budweiser Toasts Facebook-Integrated 'Buddy Cup' – Clink to Make Friends (Video)

Posted by Rick Mathieson on April 30th, 2013 at 8:38 am

I'll drink to that.
As I write in my book THE ON-DEMAND BRAND, we've reached a point now where brands should no longer view social media as a cool new way to connect with consumers.
We must now view social media as a means by which we as brands can enable consumers not just to connect with us, but to each other. And not just in some virtual space, but in the physical world as well.
This initiative can help break the ice in a social setting - as well as continue the conversation (and/or flirtation) after that beer (or the many, many beers, as the case may be) is gone.
Cheers to Bud for the bold idea.
Read all about it, here.

Mobile Phone Branding: An Overview of the Race to the Top

Posted by Bri Bauer on March 11th, 2013 at 5:38 pm

It’s customary for mobile tech companies to show off their new products at heavy-hitter trade show events like the Consumer Electronics Show and Mobile World Congress (MWC).