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Valentine's Day Facebook Marketing for Retail

Posted by Mike Gingerich on February 5th, 2013 at 4:10 pm

Love is the air!  Is your brand capitalizing on holiday marketing?
Facebook promotions run by brand pages are seeing quality returns on investment.  With research data by Vocus noting that 79% of Facebook fans are more likely to purchase from a brand they have liked, pursuing fans and deeper engagement with their fan community is a huge priority.
Valentines Day and other holidays give brands, particularly B2C and retailers, opportunities to reach out to fans.  Utilizing seasonal holiday trends for marketing can increase the bottom line.  On Facebook, in particular, promotions around holidays can result in:

Increased Likes
More brand awareness
Greater customer loyalty
Increased e-mail list opt-ins and subscribers
And more sales

Launch a Valentine's Day promotion on Facebook!
It's that month, the month where Valentines Day promotions take center stage as businesses seek to offer consumers products, services, and ideas for purchase in anticipation of the February 14 day of romance. There's still time to showcase your products and services, tying it to Valentines Day and flowing with the season holiday. Season holidays provide extra opportunities to offer promotions that can increase visibility, strengthen brand awareness, and drive sales.

How Can Your Business Quickly Roll Out a Valentines Deal on Facebook?
Need something quick and easy for your Facebook Page?  Consider... Read more

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Posted in Opinions, Social Media | No Comments »

Facebook Photo Contests: A Business Case Study of Promotion Effectiveness

Posted by Mike Gingerich on January 28th, 2013 at 1:44 pm

Social Media Contests as a Business Marketing Tool
Photographer Grows Facebook Page Fan Base by 46 Percent Using Contest App
One of the questions that businesses have asked repeatedly over the past few years is whether there can be a return on marketing investment in social media.  Basically, can it really amount to business (meaning sales) or is it simply a fun time pit?
Here's one  case study example of a small business that ran a photo voting contest on their Facebook Page and the results that they achieved.
Facebook Photo Contest
Stephanie DeBolt is a local photographer, an entrepreneur who is also her only employee. She photographs weddings, engagement shoots, high school senior portraits and family portraits. She has a limited marketing budget, and she can devote limited time to marketing. In those ways, she’s a common small business owner.
Using her Facebook page as a social marketing tool, she wanted to grow her business and decided on a Facebook photo contest.  Her goals were straightforward, and similar to those of a lot of small business owners:
1. Earn new “Likes,” to increase her potential audience.
2. Boost engagement on her page, to increase her reach to friends of fans.
3. To ultimately see her talents gain... Read more

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Posted in Social Media | 2 Comments »

Facebook Contests and Promotion Types INFOGRAPHIC

Posted by Mike Gingerich on January 23rd, 2013 at 4:11 am

Facebook Engagement -- the "Holy Grail" for companies on Facebook.
Companies that achieve engagement have pages with an active, positive, and involved community.  This type of social community responds to Facebook posts, is committed to the brand, and helps to further extend the reach of the Page through their sharing and comments.  When broken down into tangible factors, increased engagement can bring about positive returns in a number of areas for marketers including:

Increased Likes
More brand awareness
Greater customer loyalty
Increased e-mail list opt-ins and subscribers
And more actions taken on ordering products and services

With recent research data by Vocus noting that 79% of Facebook fans are more likely to purchase from a brand they have liked, pursuing more fans and deeper engagement with existing fans is a huge priority!
The million dollar question, though, remains, "how can a company boost engagement for their Facebook Page?"  While there are a number of core methods for increasing engagement such as creating highly shareable content, posting images and videos, and posting succinctly at key times, another powerful method is to run promotions.
Promotions have the ability to draw visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish engagement objectives.
Here's a FACEBOOK PROMOTIONS INFOGRAPHIC with key... Read more

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Posted in Social Media | 1 Comment »

Facebook as a Customer Service Support Tool

Posted by Mike Gingerich on January 21st, 2013 at 1:28 pm

Facebook Page as a Customer Service Support Tool
Social Media use by persons of all ages continues to grow.  Facebook is the most used social media tool by people across the world.  Social Media is not a fad, it's penetrated to become part of our fabric as a society.  As businesses have seen this change, they have responded to incorporate social media as part of their business strategy.
Many use Social Media as part of a sales and marketing strategy but increasingly we are now seeing Social Media, and particularly Facebook, used by businesses as a fast and efficient support and customer service tool.
Here's how Facebook Pages specifically, can be used as a support channel for a business:
As a Announcement Tool

A brand Facebook Page can be  location used as a announcement tool for service issues.  For example, if there is a new product update, a organization can post a message on their company Facebook Page to let users know the details about this change.  This is a pro-active way to get a message out quickly where customers, fans, and subscribers can see it and potentially Like, Comment, or Share the news.  The more fans share the news or comment, the further the... Read more

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Posted in Social Media | 2 Comments »

Keys to a Successful Facebook Page Promotion

Posted by Mike Gingerich on December 14th, 2012 at 6:45 am

6 Steps to Growing your Facebook Page Reach and Community via Promotions
Since the launch of Timeline by Facebook in March, the key to Facebook success is getting fans to engage with your company Facebook Page.  As fans engage, it  helps to ensure they have a greater chance of seeing your posts in their News Feed. Contests and promotions on Facebook offer a valuable resource to boost Facebook Page engagement with fans.
Why run a contest or promotion on your Facebook Page?

Promotions draw traffic  to your Facebook Page
Contests, can draw entrants and those entrants then share with Facebook friends to invite friend votes, thereby drawing even more visitors to your Page
Any Facebook  "Like", Comment, or Share of a entry boosts the visitor connection to your Facebook Page, increasing the likelihood of them seeing your future posts in their News Feed.
People love deals and deals can be a means to new business and repeat business!
A promotion or contest run on Facebook can boost product and brand recognition

From Photo Entry Contests to Group Deals and Sweepstakes, there are multiple types of easy-to-build promotion apps enabling companies to run a promotion on Facebook.  Beyond the setup of the app on your Facebook Page, however, there are critical elements that... Read more

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Posted in Social Media | 1 Comment »