Tagged 'tablets'

Online Video and Mobile Access: Changing the Way We View and Value Content

Posted by Dan Roche on February 19th, 2014 at 10:43 am

Do you remember instances when your parents would refer to the technology, or the lack of, when they were growing up? You couldn’t imagine operating in a time without color television, computers or mobile phones.
Now, I’m in my parents’ shoes with my own children. Floppy disks and life without smartphones and tablets will never occur to them. After all, a friend of mine recently told me his daughter tried to swipe the television screen with her fingers to change channels.
It’s no secret that the way we digest content has evolved, and the growth of online video and mobile access to it are major contributors to this shift. The screen of choice changes with each device introduction. The “second screen,” of tablets and smartphones, is becoming the “first screen,” surpassing the television.
So what is causing the shift to tablet and smartphone viewing over television? While our parents may have been obsessed with bigger and bigger televisions, today it’s no longer about screen size. The online video and mobile shift can partially be explained by the following:
Convenience – While this may be a no-brainer, it is still one of the major factors contributing to mobile viewing. Smartphones and cloud-based video services... Read more

Warning: Your Hasty Move to Responsive Design Could Backfire

Posted by Devanshi Garg on November 15th, 2013 at 7:29 am

Responsive web design does a great job of opening access to a quality web experience regardless of the device used. But there are certain aspects of a website that can be impacted by the move, which makes the case for proper due diligence beyond finalizing a design.

Stop Thinking Mobile, Start Thinking Smartphone v. Tablet

Posted by Jack Gazdik on August 12th, 2013 at 7:09 am

Smartphones and tablets are typically lumped into the same category—mobile. While, at surface level, these two types of devices may seem very similar, the way they are used could not be more different.

Smartphones are an out-of-home, location-based technology. In fact, 60% of smartphone usage takes place outside the home. In contrast, 83% of tablet usage happens in-home. Meaning, tablet usage has more in common with your home computer than your smartphone.

This drastic difference in usage also affects the consumer’s path to purchase. 55% of tablet users convert online compared to just 20% of smartphone users, of which 77% convert in-store.
Regardless of device, more than half of all smartphone and tablet activities lead to conversion. So the question is no longer should I market to “mobile” devices, but what device type should I market to? If you’re looking to drive in-store conversions, targeting smartphones may be the better option. But, if driving on-line conversions is your goal, target tablets.
Data from xAd – Mobile Path to Purchase 2013

Responsive ads for a fragmented world

Posted by Roey Franco on May 30th, 2013 at 9:46 am

Welcome to the responsive design era. Okay, maybe it’s more like a phase. Or even a blip. Because the mobile web grows fast. Real fast. And responsive web design will be outmoded when either native apps can outdo them, or web apps can deliver a better user experience.
In the meantime, responsive is the way to go. Essentially, it means building your site (or ads within it) so that the layout adapts automatically to the user’s browser and screen resolution.
For example, Engadget.com is a responsive site you might experience in any of three layouts based on your device. The content remains the same, but the format served is automatically determined by your browser width.
Desktop:

Tablet- portrait mode:

Handset:

So why bother building your site in a responsive way? One reason is flexibility. You can maintain ad placements that can fit virtually any screen. With a native app, publishers are confined to ad placements hard coded into the app.
Another is to meet the needs of users who don’t want to bother downloading an app in order to read your news right now. Maybe they reached your website randomly through another app or site, and you want them to stay without forcing them to download your... Read more

Tablets are not mobile devices

Posted by Todd Sherman on May 13th, 2013 at 12:22 pm

Spoiler alert: Tablets are not mobile devices.
Now, back to the beginning.
There is a common practice in the technology industry of putting tablets and smartphones together in a single category and calling them "mobile" devices. Both are compelling and relatively new types of devices that exhibit a similar look and feel, and share some key characteristics. However, there are significant differences between them that make one a mobile device, and the other not.
Why shouldn't they both be considered mobile? More importantly, why is this an issue?
Because mobile is the most transformative revolution in computing since the emergence of the Internet. Mobile takes advantage of extreme portability and continuous network connectivity to enable a completely new set of user experiences that traditional computing platforms cannot. Knowing which devices are mobile and which are not helps us better understand what is happening and how to better plan, and create, the future.
What’s useful is a simple definition of what "mobile" really means.
A primary characteristic of mobile devices is that they are small enough to be continuously carried around through almost all daily activities, including walking, running, and driving, and are found at home, in the office, in-store or anywhere in-between. Mobile devices... Read more